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Soft2Bet Adds New Gamification Elements to Their Project, Malina Casino

Soft2Bet has just renovated its sophisticated project, Malina Casino, adding a newest series of gamification elements, including:
The Achievements Section – 42 achievements have been added and players who unlock these are rewarded with coins. The achievements are specifically created and localised in accordance with the target markets of the project. A long-term gamification reward called the “collection of achievements” was also added, where users can receive a cash prize when unlocking all the achievements.
Coins – The gamification element known as Loyalty Points has been replaced by coins. Users can accumulate coins as part of their balance when playing in the casino, making deposits, completing achievements and winning tournaments.
The Shop – Players can use the coins they accumulate to buy bonus money and Free Spins of differing amounts and spin values in the bonus shop. The shop has a selection of items which serve to attract several different user groups, spanning from low to high rollers. Players will also be able to enjoy Free Bets for sports.
Tournaments – Players that enjoy taking part in the tournaments can now win new rewards including bonus money and coins.
This is a significant improvement for the brand that will help garner wide appeal in the industry, particularly among players that enjoy projects with a unique mix of advanced casino features and stunning aesthetics.
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EveryMatrix signals LatAm expansion plans with CIBELAE membership

EveryMatrix has joined CIBELAE, the official branch of the World Lottery Association for 80 Hispanic American speaking countries, including Latin and Central America, Spain and Portugal, signalling its plans to expand its global reach across multiple regulated markets.
The application to join the Corporación Iberoamericana de Loterías y Apuestas de Estado as an Associate Member was approved at CIBELAE board level and is due to be formally ratified during the organisation’s Annual Ordinary Assembly later this year.
Membership positions the tier-1 technology provider alongside the most reputable lottery and iGaming institutions in 80 countries across six continents including Latin America, gaining valuable networking opportunities across events, working groups and industry discussions with major local operators.
It will also provide EveryMatrix with increased regional influence enabling its local and international commercial and product experts to contribute to shaping conversations around regulation, technology, and innovation within the lottery, betting and iGaming sectors.
EveryMatrix has a long history of working closely with tier-1 customers in LatAm and Spanish and Portuguese speaking markets with products including its SlotMatrix aggregation and exclusive content licensed and/or certified in Brazil, Columbia, Peru, Portugal, Spain, and many more territories.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.
“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”
Rodrigo Cigliutti, Executive Director, CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”
The post EveryMatrix signals LatAm expansion plans with CIBELAE membership appeared first on European Gaming Industry News.
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AD STANDARDS COUNCIL HONORS PAGCOR CHIEF

The Ad Standards Council (ASC) today recognized Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco for his leadership in promoting responsible advertising in the gaming industry during the council’s Patas na Patalastas Summit in Makati City.
In accepting the Plaque of Appreciation from the ASC, Mr. Tengco said the honor was not only for him but also for the men and women of PAGCOR who remain committed to fairness, truth, and accountability in discharging their responsibilities.
He also commended the ASC for its role in upholding truth, decency, and accountability in Philippine advertising.
“Industries like ours carry an even greater responsibility to protect public trust,” Mr. Tengco said. “Our partnership with ASC ensures that gambling-related advertisements are not only creative and compelling but also ethical, truthful, and mindful of their impact on society.”
The ASC and PAGCOR formalized their collaboration last July 16 through a Memorandum of Understanding requiring all gambling-related ads – whether on TV, radio, online, or outdoors – to undergo ASC review and approval before public release.
PAGCOR itself also ordered the removal of all outdoor gambling billboards as part of its stricter regulatory measures last month.
“These steps are proof that when it comes to protecting the public, we will always choose to do what is right,” the PAGCOR chief added.
The ASC summit brought together regulators, advertisers, and industry stakeholders to reinforce collaborative efforts in ensuring truthful, ethical, and accountable advertising practices in the Philippines.
The post AD STANDARDS COUNCIL HONORS PAGCOR CHIEF appeared first on European Gaming Industry News.
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BETBY ANNOUNCES PARTNERSHIP WITH SATOSHI GAMING GROUP TO EXPAND PRESENCE IN ASIA

As part of the agreement, Satoshi Gaming Group will fully integrate BETBY’s cutting-edge sportsbook solution, including its proprietary esports feed Betby Games and comprehensive suite of AI sportsbook tools, AI Labs.
BETBY will deliver its complete sportsbook solution via iFrame integration, giving Satoshi Gaming Group users access to an enhanced betting experience across 125+ sports, 50+ esports titles, and 8,000+ markets with over 500,000 monthly events. Additionally, the offering also includes Betby Games’ proprietary e-sim portfolio, featuring 22 titles and more than 450,000 matches per month.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “We are thrilled to welcome Satoshi Gaming Group to the BETBY ecosystem. Their unique position as a crypto-native operator with a strong base of high-value players aligns perfectly with our product strengths and future roadmap. This partnership reinforces our commitment to supporting the next generation of digital-first betting operators.”
Rustam M., Head of Operations at Satoshi Gaming Group, added: “Partnering with BETBY gives us access to a world-class sportsbook offering that fits seamlessly into our crypto-first platform. With their cutting-edge technology and flexible integration, we’re confident we can provide our users with a next-level sports betting experience that complements our casino offering.”
The post BETBY ANNOUNCES PARTNERSHIP WITH SATOSHI GAMING GROUP TO EXPAND PRESENCE IN ASIA appeared first on European Gaming Industry News.
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