Connect with us

Uncategorized

Best ways to generate profit on iGaming with Affiliate Marketing

Published

on

Reading Time: 6 minutes

There are many ways to get high income on iGaming products and actually earn a great deal of money. In the article we’re going to speak about making money specifically on affiliate marketing, our today’s expert is a Chief Commercial Officer at RichAds advertising network — Anastasiya Kazakova.

Our guest surely knows what she’s talking about — the RichAds network has recently been awarded as the best iGaming traffic source by SiGMA. We’ll discuss all the necessary starting points and cover everything from the definition of the industry to the real working tips that help to succeed in it. 

Tell us more about affiliate marketing. What is it and how can it help to earn on iGaming?

Basically, affiliate marketing is a process of earning commission on selling specific goods or services. It’s profitable for online casinos as a way of additional monetization and for marketers as it’s quite an effortless way to increase their income.

It works the following way — there’s a CPA network or a direct publisher, for instance, who provide iGaming offers (online Betting and Gambling programs).

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

A marketer, also known as an affiliate, in his turn clarifies the conditions (payout, GEO, settings, and desired cost per lead or deposit) and goes to an ad network that provides traffic and promotes the offer.

He just needs to choose the best traffic type for the exact offer and set up a campaign. If you’re a newbie, the best way is to consult a manager or try some automated tools at first.

Can you share what are the best traffic channels for iGaming offers? 

Sure, I’ll explain how each traffic channel works and why they’ll bring leads and deposits for iGaming offers. I’ve been working with Gambling and Betting vertical for about five years now and I see that the top traffic choices are push and pop ads as well as direct click format.

Let me start with push ads and the definition of them. To put it simply, a push ad looks like a personal notification from a website that appears on a user’s phone. It consists of a text, icon and banner (optional) and allows to cover those users who subscribed to such notifications.

There are many advantages of the format, the most crucial ones for iGaming are:

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
    • Personal approach. As I’ve mentioned, it addresses a user directly and creates a sense of privacy, so this way you can convince him to try a specific casino by providing a bonus or bet on the upcoming game.
    • Proven efficiency. Such a format has been showing nice results since its boom — 2018, and the CR of such campaigns is really high. Even if we take the last FIFA Championship in 2018, the outcome for marketers was amazing. This year the results for the World Cup are already skyrocketing which proves its continuous success.
  • Target audience segmentation. Due to the usage of creatives you can target different people and imply their interests with the help of different headlines and pictures. It allows testing several approaches at once, which is perfect for identifying your potential clients.

One more format is pop ads. This is basically an ad that opens in a new browser or window as soon as you click somewhere on the page you’re browsing.

They are impossible to miss, that’s why it’s a great way to attract Gambling and Betting audience, as they’re very impulsive. Moreover, the traffic amounts are really huge for the format, so you’ll always get enough clients on your landing page.

Last but not least is the direct click format. Those are the ads that drive users to your landing page if they make a small misprint. For example, they look for the “1xbet” website and type something like “1xbed” and get redirected to your site. Obviously, the main advantage is that users are already warm and interested in similar offers, which means they will be more loyal.

How to make eye-catching creatives for iGaming vertical? Any tips from you?

It depends on the time you can and want to spend on making creatives. If you don’t have time to spend on making them, just contact your manager. For instance, at RichAds you can get creatives for a specific offer and GEO for free.

Another way is to use spy tools and research what your competitors create. There are tools for different formats, pay attention which options they provide if you’ve chosen a particular traffic source.

If you’ve decided to make creatives yourself, I can advise several working approaches.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
  • For Gambling stick to gamification elements, use spin wheels or some loot boxes. This way you’ll create a sense of winning and huge luck.
  • Make sure you use bonuses both for Gambling and Betting. Everyone loves gifts and prizes, why not take it to your advantage? You can specify exact sum and time limits, for instance.
  • Keep track of current events. This is the most amazing approach for Betting, if you stick to the hyping events. As for now it’s football, but don’t forget about other sports as well — tennis, cricket and basketball are popular all over the world.
  • Last but not least, use both men and women on your creatives. Don’t limit your target audience by gender, anything can convert — the key is testing, so both beautiful women and handsome men can work out.

If I’m a newbie in this industry, what’s the most effective way not to waste money? 

Undoubtedly, I’d say that the Performance Mode algorithm is the hack that can help newbies. The thing is that it does all the work for you — just create a usual campaign, and the algorithm will update the best sources daily for you and check if they actually work. What’s more it’ll update blocklist daily as well.

Furthermore, no tracker is required to use the function. So anyone can launch profitable campaigns with it, basically no efforts or prior knowledge are required.

Not to be unfounded, our clients have been testing it for a couple of months already and it works like a clock. If we turn to statistics, it shows that the amount of conversions can increase by 253% while CPA decreases by 79%.

As far as we know there are countries that are a must to test for iGaming. Which ones would you recommend?

I’d advise to start with Asian and African countries, such traffic is not very expensive, and the demand for online casinos is huge. For such regions Gambling and Betting can be considered as an income source, not only entertainment, try to play on it.

What concerns current top GEOs at RichAds for iGaming, they are Brazil, Bangladesh, Malaysia, Indonesia, and South Africa. If you want to target European countries, try Poland, Germany and Switzerland.

Of course, you can test Tier 1 countries as well, but it requires certain experience to become successful. Though, profits can be bigger as well.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Here I also want to point out that the hottest GEOs change from month to month and it’s important to keep track of it.

You can always consult managers for the best countries for exact verticals and offers. Don’t hesitate to ask for whitelists (list of best traffic sources) for your GEO and traffic channel, this is also free!

Ok, let’s imagine we’ve chosen a GEO and made creatives. How to actually make your campaign work?

The first answer that comes to my mind is optimization. No one wants to waste money and time, that’s why it’s vital to keep track of the campaign results. You need to check the cost of your conversions and source efficiency quite often to achieve a good conversion rate.

In order to speed up the process I’d advise to set up Automated rules. This is the quickest way to cut off traffic sources that are too expensive or don’t bring any results.  You just need to write a simple rule in your settings, for example, if the cost of a conversion is twice as big as the desired one, the source will be blocked. Same with the amount of money spent, if a source spent twice as much money and didn’t bring any leads, it’ll be turned off. This is a great way to avoid overspending and is done automatically!

One more way to succeed is to test a Target CPA algorithm. This is also quite simple, you just choose all the necessary settings, write your desired price per conversion, and the algorithm does all the rest for you. It adds the most converting sources to your campaign while blocking not working ones. Though you need to set up a tracker, it’s crucial for the algorithm to work.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

If we speak about overall settings, I’d highly recommend to focus on the following ones:

  • Choose only premium group of sources. Those are tested sources that show highest results and guarantee to bring conversions.
  • Set frequency cap. This is the advice for push ads, frequency cap is the amount of ads a user sees per day. Usually we recommend to set one per user a day, but for some event betting offers you can increase the amount to 2-3 a day.
  • Test New Subscribers only. Again, a tip for push ads is to have two campaigns at the same time — one for the usual subscribers base, the other one for new ones. Those are users who subscribed to push notifications 7 days ago or less and haven’t seen much of them, so they’re more loyal. If you target two user bases at once, the amount of traffic will be huge and diverse, so the amount of leads will also increase.
  • Use at least 5-10 creatives. This also applies to pop ads, try different landing pages at once! This way you’ll be able to test multiple approaches and segment your target audience.

Powered by WPeMatico

Continue Reading
Advertisement

Uncategorized

Groove to Showcase Innovative iGaming Solutions at iGB L!VE 2025

Published

on

groove-to-showcase-innovative-igaming-solutions-at-igb-l!ve-2025
Reading Time: < 1 minute
Groove Technologies, a leading platform and game aggregator in the iGaming industry, will be exhibiting at iGB L!VE 2025 on July 2 and 3 at London’s ExCeL. The company will present its enterprise-grade platform, featuring a portfolio of 15,000+ games from over 150 top-tier providers, alongside its latest player engagement and analytics tools.
Giusy Campo, Groove’s newly appointed Business Development Director, will lead the company’s presence at the event, focusing on forging strategic partnerships and exploring new market opportunities.

“iGB L!VE represents a pivotal moment for the industry,” said Yahale Meltzer, Co-Founder and COO of Groove Technologies. “We’re bringing our most advanced platform yet with technology designed to simplify operations while delivering exceptional player experiences. This is where the future of iGaming takes shape.”

Groove’s modular platform combines seamless integration capabilities with real-time analytics, providing operators with the tools to enhance player engagement and drive growth. The company’s infrastructure is built for high-performance scalability, ensuring reliability for partners worldwide.

Rachel Tourgeman, Head of Partnerships, added: “With Groove’s technology and entertainment ecosystem, our partners can anticipate player needs and adapt quickly to an evolving market. True progress comes from meaningful partnerships.”
Groove’s presence at the event will showcase how operators can leverage its technology to reduce time-to-market, optimise player acquisition, and maximise revenue. The company will also host exclusive meetings to discuss custom integration solutions for operators targeting emerging and mature iGaming markets.
“Our goal is to help operators stay ahead of industry trends,” concluded new Business Development Director Giusy Campo, “I’m looking forward to connecting with industry leaders in London and exploring how we can collaborate to push boundaries in iGaming.”

The post Groove to Showcase Innovative iGaming Solutions at iGB L!VE 2025 appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Uncategorized

MGA Games presents Mina de Oro Bingo: Innovation and Branding Powering the Future of VideoBingo

Published

on

mga-games-presents-mina-de-oro-bingo:-innovation-and-branding-powering-the-future-of-videobingo
Reading Time: < 1 minute

MGA Games announces the launch of its new VideoBingo game, Mina de Oro Bingo, available starting June 30 in Spain and in international .com markets. This release brings the essence of the successful Mina de Oro slot saga to the bingo format, combining proven gameplay mechanics with a familiar setting that has been key in user retention.

This new game offers a complete experience with 4 cards, each with 3 lines and 5 columns, a drum with 60 balls from which 30 are drawn, and the possibility of accessing 14 extra balls with a wild card. It includes 16 winning patterns, 3 themed mini-games, a configurable progressive jackpot, and a top prize of up to 30.000€. The game is designed to perfectly match player preferences while also offering flexibility and performance for operators.

The launch of Mina de Oro Bingo is backed by the strong brand recognition that Mina de Oro has achieved as one of the most popular online casino games. This Bingo version capitalizes on that recognition, expanding its reach and attracting both loyal players and new audiences.

With this addition, MGA Games strengthens its leadership in the development of VideoBingo for both national and international markets, consolidating its position as a provider of unique and highly profitable content. Operators will benefit from an exclusive, market-tested product designed to deliver strong results from day one.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post MGA Games presents Mina de Oro Bingo: Innovation and Branding Powering the Future of VideoBingo appeared first on European Gaming Industry News.

Continue Reading

Uncategorized

Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge

Published

on

boomerang-partners-invites-guests-of-igb-l!ve-london-to-take-part-in-the-penalty-challenge
Reading Time: 2 minutes

On July 2-3, Boomerang Partners will be at iGB L!VE London, and they’re inviting all attendees of this major iGaming event to stop by their booth, F50. It’s a special occasion as Boomerang celebrates the anniversary of their strategic partnership with AC Milan, one of the world’s top football clubs. To mark this milestone, they’ve set up an exciting Penalty Challenge with some fantastic prizes up for grabs.

What is a Penalty Challenge?

The Penalty Challenge is an exciting game where participants predict the outcome of a penalty kick. Simply guess whether a football player will score a goal or miss, and if you’re right, you’ll earn a chance to enter the prize raffle.

How to participate

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Eager to test your luck? Just look for Boomerang Partners’ friendly promo team with tablets, or use the touchscreen at booth F50. Here’s what you need to do:

  • Click on the PLAY button.
  • Fill out the quick registration form with your Name, Email, and Category.
  • Once the football video loads, click on either the Score or Miss button.
  • If your guess is correct, you’ll receive a paper number – that’s your entry for the raffle.

If you don’t get lucky the first time, you can try again – there is no limit to the number of attempts.

Two raffles, two winners

Boomerang Partners will host two raffles during the Penalty Challenge. All holders of unique paper numbers will be eligible:

  • Day 1 (Offline Raffle): July 2, 4:00 PM at booth F50
  • Day 2 (Online Raffle): July 3, 4:00 PM at Boomerang Partners’ Instagram page

The winner for each raffle will be selected using a randomizer. If your number is drawn during the offline raffle but you’re not at Booth F50, a new winner will be chosen. The winner of the online raffle will be notified via email.

Why participate?

Participants in the Penalty Challenge can expect valuable prizes if they manage to win. The offline raffle winner on July 2 will receive two premium tickets to the AC Milan vs. Inter derby match, complete with pre-match service. The winner of the online raffle on July 3 will receive two tickets to an Italian Serie A or Coppa Italia game featuring AC Milan.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Visit the Boomerang Partners booth, F50, and take part in the Penalty Challenge for a shot at some fantastic prizes!

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets, with 24/7 multilingual support, in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania