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Bacta Announces Winners of Inaugural Industry Awards

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Bacta has announced the winners of its inaugural awards celebrating the very best of the amusement machine and entertainment industry.

Presented by senior figures from across the industry, the awards – unveiled at bacta’s parliamentary reception on Wednesday 23 November and sponsored by Blueprint Operations – recognise those who have made a unique impact in the industry during the past 12 months, with categories including High Street Hero, Seaside Saviour, Supply Chain Champion and Rising Star.

The judges of the awards include Emma Lewell-Buck MP, and the leaders of the Betting and Gaming Council, Brigid Simmonds OBE, UK Hospitality and Kate Nicholls OBE.

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Supply Chain Champion – Andy Evans, Warehouse and Distribution Centre Manager for Inspired

Andy is responsible for running the Distribution Centre in the North-West that ensures that all of the Family Entertainment Centres, Bowling alleys, and Entertainment outlets that Inspired operate or have equipment in, are maintained with the Prizes, Consumables, Signage, Cleaning equipment, and latterly PPE.

Right across Inspired’s business, Andy is recognised for his positive attitude, passion for what he does and pride in delivering it.

Seaside Saviour – Rae McClymont, Resorts Arcade Manager for McClymont

Rae runs the arcade offering at Haven Craig Tara holiday park on the Ayr coast. She is renowned for the passion and enthusiasm which she demonstrates constantly to keep her team motivated and to ensure that customers have an exceptional experience. For Rae, operating the arcade is a vocation more than a job.

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High Street Hero – Ben Millington, Works as Venue Manager for Admiral

Ben was working in Admiral’s Derby venue in his then role as assistant venue manager. Without warning, a customer playing a machine collapsed unconscious to the floor. Ben sprang into action. Using skills learnt from emergency response training he had recently had at work, and with telephone support from the emergency services, he calmly applied CPR while his colleague rushed from the venue to access an off-site defibrillator.

Jimmy Thomas Rising Star Award – Alex Jones, Business Development Coordinator at Blueprint

Alex is a model professional and demonstrates this in his day-to-day interactions within the BPO office environment. Whether this is supporting our customer services team with daily customer queries to helping our Accounts team with often tricky conversations with customers with outstanding debt, Alex always remains positive and supportive. Alex also has a great enthusiasm to learn and always warms to new learning opportunities. This has seen him recently inducted into our management training programme.

Bacta CEO John White said: “We are delighted to unveil the winners of our inaugural industry awards. Each prize winner has shown their dedication to our industry and exemplify a can-do attitude and spirit which embodies the values of bacta.”

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Boomerang Partners conducted its own research at iGB London 2025: key findings on affiliate trends

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Boomerang Partners conducted a large-scale brand awareness survey at iGB London 2025, collecting feedback from industry decision-makers at the largest affiliate marketing and iGaming industry event. In essence, the PR team used real-time measurements of the quantitative and qualitative data in an industrial environment with the view of measuring client and customer experience. Additionally, the raw data also allowed the Boomerang team to identify strong trends that other market players may want to consider when creating a roadmap for achieving long-term objectives.

Demographic distribution of the Representative Sample

The Boomerang Partners survey involved 188 respondents from the iGaming and affiliate industries, with an average of 6 years of experience in their respective fields. The largest percentage of them are decision-makers:

  • C-level & department heads – 16%
  • Sales – 16%
  • Affiliate managers – 14%
  • Other managerial roles – 14%
  • Founders & Owners – 11%
  • CEO – 11%

The demographics of the respondents are also interesting. 49.4% of them are from the European Union, 26.7% represent the United Kingdom, and 13.6% from Asia. The share of representatives from other regions was just over 11%.

Brand visibility

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The Boomerang Partners’ survey participants provided objective opinions and assessments of affiliate programs, marketing tools, and communications, which allowed the agency to form a cross-section of industry representatives’ expectations. Thus, 29% of them indicated that they learn about new partnership programs and brands at industry events (iGB was mentioned over 120 times, while SiGMA was mentioned more than 45 times). Other ways of obtaining such data include direct research (19%), social media (15%), and networking or word of mouth (15%). Interestingly, none of the sources show a significant advantage in reading industry news and analytics. This highlights the importance of diverse content distribution for increasing brand visibility.

Content types

The Boomerang Partners survey also touched on the types of content respondents found most interesting. Podcasts ranked first in popularity, with 66 respondents mentioning them. Networking, on the other hand, was the most rarely mentioned source of content, noted by only 6 survey participants.

Impact on the market

Boomerang Partners is rightly considered one of the leading brands in the affiliate marketing industry thanks to its commitment to continuous development. The agency creates marketing that responds to industry requests through various formats, creatives, and metrics. With the help of an effective symbiosis of marketing and analytics, Boomerang is not only a landmark player in the market but also shapes its trends with an emphasis on numbers. Stay tuned.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners conducted its own research at iGB London 2025: key findings on affiliate trends appeared first on European Gaming Industry News.

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PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58

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Leading SkillOnNet brand PlayOJO has reunited with creative agency Isobel for the second phase of its global ‘It’s Alive’ campaign, which continues to push creative boundaries in the online gaming sector with a playful undead twist.

The new ad takes the excitement of our original 2023 ‘monster’ campaign to new heights and showcases the fun of PlayOJO’s live casino games, breathing life into a spooky graveyard and transforming it into the electrifying world of PlayOJO live casino. In this captivating ad, we see hands playfully come to life from the ground, infused with the spirit of PlayOJO’s live casino and live gameshow experience.

The campaign launches in the UK on 29th July across TV and digital channels, before expanding to Spain, Canada, and Latam before the end of the year. It will go out on linear TV (Sky, Channel 4, ITV) and BVOD, as well as social and digital channels.

The concept is aimed at a live casino audience and forms part of a wider marketing strategy designed to reinforce PlayOJO’s unique positioning as the fun, fair and truly entertaining alternative in the online casino space.

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Rob Fletcherfounder at Isobel, said: “This was a brilliant opportunity to extend a distinctive creative story that’s already created a buzz. The new film keeps the unexpected charm of ‘Monster’ but ramps up the fun even further with zombie hands, neon lights, and a party in a graveyard. We wanted to show that when it comes to live casino, PlayOJO doesn’t just play differently, it comes alive.”

Peter BennettCMO at PlayOJO, said: “In a category that often leans heavily on clichés and indistinct messaging, standing out creatively is essential, it’s also a key part of our brand strategy. Our work with Isobel has helped us build a creative platform that’s bold and memorable, but also consistent with our brand and commercially effective. The ‘It’s Alive’ campaign reflects our commitment to entertaining our players in ways that are as unconventional as they are on-brand.”

The post PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58 appeared first on European Gaming Industry News.

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IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship

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In a landmark moment for Indian esports, President of the Indian Olympic Association, Rajya Sabha Member and sporting legend PT Usha met and felicitated the champions of the inaugural WAVES Esports Championship (held this May under the aegis of Ministry of Information and Broadcasting) during the preparations of 3rd Asian Youth Games, Bahrain at the Sports Authority of India (SAI) headquarters in New Delhi, applauding their achievements and recognizing their role in shaping the nation’s digital sporting future.

The medal winners included Danial Patel (Gold, eFootball), Tejaskumar Hasmukhbhai Bhoi (Gold, World Cricket Championship 3), and Pavan Kampelli (Bronze, eFootball at the Asian Esports Games, Bangkok) young champions who have not only demonstrated exceptional talent but have also elevated India’s standing on the global esports stage.

Speaking at the event, PT Usha said, “India’s esports future lies in capable hands, and today’s interaction with the champions of the WAVES Esports Championship has been truly inspiring. The discipline and excellence shown by these athletes mirror that of any traditional sportsperson. I wholeheartedly thank Hon’ble Prime Minister Modi for his visionary steps in recognising esports and creating platforms like WAVES to showcase India’s digital prowess. The Indian Olympic Association stands committed to supporting our esports athletes as they script new chapters in Indian sports.”

Sharing his experience, Danial Patel, gold medalist in eFootball, said, “Meeting PT Usha ma’am was surreal. Her encouragement gave me a new sense of pride in what we do. Esports is growing rapidly, and I believe we’re only scratching the surface of India’s global potential.”

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Tejaskumar Bhoi, who clinched gold in World Cricket Championship 3, added, “It’s an honour to represent India and be recognised by a legend like PT Usha. The support from institutions and platforms like WAVES is critical. With continued guidance, India can become a global powerhouse in esports.”

Pavan Kampelli, bronze medalist in eFootball at the Asian Esports Games, said, “Today was not just about medals but about validation. PT Usha’s words and presence reaffirmed that esports athletes are being seen, heard, and celebrated in India. The future is digital, and India is ready.”

Also present at the occasion was Mr. Lokesh Suji, Director of the Esports Federation of India (ESFI) and Vice President of the Asian Esports Federation, who called the moment historic.

“It was a moment of immense pride to see our Waves Esports Championship medal winners being acknowledged by none other than Padma Shri PT Usha ji, President of the Indian Olympic Association. This meeting is a landmark for Indian esports—it reflects growing acceptance and respect for our athletes within the mainstream sporting ecosystem. The support from the government, IOA and sporting legends like PT Usha ji lends credibility and encouragement that is invaluable for the growth of the ecosystem. It sends a powerful message to the youth of India—that with discipline, focus, and passion, esports can be a rewarding and respected career path,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President, Asian Esports Federation.

The post IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship appeared first on European Gaming Industry News.

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