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BETANO, the sports betting brand of Kaizen Gaming, has signed a new deal with FIFA to be named as an official Regional Supporter for Europe for the ongoing FIFA World Cup in Qatar. The company will leverage this partnership to engage football fans around the world during the competition.

“FIFA and BETANO have a shared ethos of using technology to enhance the fan experience, and we’re excited to see what they have planned to engage fans around the region. On the eve of the FIFA World Cup, this is an exciting announcement as we enter a new industry,” Luis Rodriguez, Head of Partnership Development at FIFA, said.

“We are proud to be the first sports betting operator to partner with FIFA on the world’s biggest football event. This collaboration will bring us one step closer to millions of football fans across the globe; our goal is to offer them a responsible sports betting experience of the highest standards, that will increase their engagement with FIFA World Cup Qatar 2022,” George Daskalakis, CEO and Co-Founder of Kaizen Gaming, said.

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