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Asaa88 Appoints Rivaldo Vitor Borba Ferreira as Brand Ambassador

Online gaming company Asaa88 has appointed Rivaldo Vitor Borba Ferreira as its Brand Ambassador.
Rivaldo Vitor Borba Ferreira is a former professional footballer from Brazil. Rivaldo is regarded as one of the greatest football players of all time.
The agreement grants Asaa88 advertising rights to Rivaldo as Brand Ambassador for the entirety of the Firm’s advertising and marketing campaigns in Asia, throughout which he will present across its major businesses. The partnership with Rivaldo strengthens Asaa88’s core values, representing the company’s commitment and dedication to expanding the brand’s appearance and positioning it as the top gaming destination for all Asian players.
“I’m excited to start this collaboration with Asaa88 because they express my great love of football, and I’m looking forward to playing a role in their many plans to publicise the company to current and future players across Asia,” Rivaldo said.
The General Manager of Asaa88 said: “We are excited to welcome Rivaldo to Asaa88, a man who shares many of the same beliefs as our brand and who is constantly looking for potential to achieve greatness. Rivaldo is a true sports exemplar who inspires fans worldwide to aspire for the highest levels of excellence. He is one of the most powerful and successful captains to have ever competed at the top standard of professional football. Rivaldo will support us engage our Asian potential users, and working with him as a brand ambassador is one of many exciting upcoming projects for Asaa88 in coming year.”
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Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms

The Esports World Cup Foundation (EWCF) today announced a major expansion of its engagement with the Indian esports ecosystem. Key developments include a soon-to-be-announced strategic broadcast partnership with India’s leading streaming and digital services company, an official invitation of a Battlegrounds Mobile India (BGMI) team to compete at the Esports World Cup 2025 (EWC), and the inclusion of premier Indian organization S8UL in the 2025 EWCF Club Partner Program.
The initiatives mark a key milestone in EWCF’s mission to unite global esports fans under one competitive platform and reinforces its commitment to integrating one of the world’s fastest-growing esports markets into EWC while expanding opportunities for players, clubs and fans across the region.
“The Esports World Cup’s purpose is to unite the global gaming community, and that means investing in regions driving the future of the industry,” said Mike McCabe, Chief Operating Officer of the Esports World Cup Foundation. “India is central to that vision. With hundreds of millions of mobile-first players, it’s home to an ecosystem evolving at an incredible pace—from championship Clubs like S8UL to leading digital platforms that are transforming how fans experience esports. Through expanded partnerships and competitive pathways, we’re shaping the future of Indian esports, empowering its players and Clubs to compete at the highest level at EWC, bringing the best of the Esports World Cup to the country.”
The invitation to the winner of the BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS) marks the first time that an Indian team will compete against the best teams from the rest of the world at the Esports World Cup, representing a milestone moment for the title’s integration into international competition and a reflection of the rapid growth and potential of mobile gaming in the country.
India’s leading broadcast partner, soon to be announced, will play a pivotal role in expanding access, amplifying fan engagement, and supporting India-based programming throughout the EWC 2025 season, including localized broadcasts, community events, and exclusive content offerings aimed at the subcontinent’s 500+ million gamers.
This year, the Mumbai-based organization S8UL Esports joined the EWCF Club Partner Program. S8UL, forged via a merger of two legendary Indian teams in SOUL and 8bit, is a prime example of a Club that’s accelerated their growth through the Program. The Club has already qualified for EWC 2025 in Apex Legends, EA SPORTS FC, and is competing for qualification in additional titles including Tekken, FATAL FURY: City of the Wolves, BGMI and Chess.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Club Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms appeared first on European Gaming Industry News.
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Wildz Group: iGaming Industry Leaders

A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.
The name directly references the Group’s iconic online casino and sports superbrand, Wildz.
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The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.
The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.
The post Wildz Group: iGaming Industry Leaders appeared first on European Gaming Industry News.
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ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY

A company-wide commitment that will guide all its locations and future sustainable initiatives.
Zitro is reinforcing its Corporate Sustainability Policy—a strategic framework integrating environmental, social, and governance (ESG) principles across all its global operations.
This policy applies to every office, employee, supplier, and part of the value chain, laying the foundation for responsible management that minimizes environmental impact, promotes inclusion and diversity, and upholds transparency and corporate ethics. Zitro reaffirms its dedication to sustainable development and making a positive difference in the communities where it operates.
Key focus areas include:
- Environmental commitment:Optimizing resources, improving energy efficiency, reducing emissions, and responsibly managing waste, aligned with international standards ISO 14064-1 and ISO 14067.
- Social commitment:Fostering diversity, inclusion, workplace wellbeing, and initiatives supporting community development and workplace safety.
- Governance commitment:Ensuring transparency, regulatory compliance, and cybersecurity, as well as encouraging responsible gaming.
With this policy, Zitro takes a step toward responsible and sustainable management across all business areas.
The post ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY appeared first on European Gaming Industry News.
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