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Asaa88 Appoints Rivaldo Vitor Borba Ferreira as Brand Ambassador
Online gaming company Asaa88 has appointed Rivaldo Vitor Borba Ferreira as its Brand Ambassador.
Rivaldo Vitor Borba Ferreira is a former professional footballer from Brazil. Rivaldo is regarded as one of the greatest football players of all time.
The agreement grants Asaa88 advertising rights to Rivaldo as Brand Ambassador for the entirety of the Firm’s advertising and marketing campaigns in Asia, throughout which he will present across its major businesses. The partnership with Rivaldo strengthens Asaa88’s core values, representing the company’s commitment and dedication to expanding the brand’s appearance and positioning it as the top gaming destination for all Asian players.
“I’m excited to start this collaboration with Asaa88 because they express my great love of football, and I’m looking forward to playing a role in their many plans to publicise the company to current and future players across Asia,” Rivaldo said.
The General Manager of Asaa88 said: “We are excited to welcome Rivaldo to Asaa88, a man who shares many of the same beliefs as our brand and who is constantly looking for potential to achieve greatness. Rivaldo is a true sports exemplar who inspires fans worldwide to aspire for the highest levels of excellence. He is one of the most powerful and successful captains to have ever competed at the top standard of professional football. Rivaldo will support us engage our Asian potential users, and working with him as a brand ambassador is one of many exciting upcoming projects for Asaa88 in coming year.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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