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GamCare Releases New Code of Conduct Guidelines for Land-based Gambling Venues

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GamCare has released new Code of Conduct guidelines for land-based gambling venues.

The gambling information, advice and support charity says its new guidelines will build on the Industry Code for the Display of Safer Gambling Information, launched in 2020.

GamCare notes that new guidelines focused on land-based gambling venues will ensure resources and support services are more accessible for those who need them.

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Other updates per GamCare’s Code of Conduct guidelines include:

  • Improved signposting and pathways into support organisations for customers, including a QR code directing people to GamCare’s website.
  • Guidance on the most impactful placement location for safer gambling information within venues.
  • Introduction of discreet resources in venues allowing more customers to access information and support.
  • Fundamental principles for the consistent language and effective design of safer gambling messaging.

Updates to guidelines for land-based operators come after the rate of in-person gambling increased from 23% to 26% last year, according to data from the Gambling Commission.

The Gambling Commission says this rise was driven by the reopening of land-based gambling activities including lotteries, sports betting, fruit and slot machines, horses and bingo.

GamCare Industry Codes Project Manager Matt Burgiss said: “At GamCare, we know that callers to the National Gambling Helpline regularly cite issues from land-based gambling and that more can be done to support people within the land-based gambling sector.

“We hope this new Code of Conduct will improve the consistency of safer gambling messaging whilst also signposting into relevant support organisations so that those at-risk of gambling harm are comfortable coming forward and seeking help.”

Betting and Gaming Council CEO Michael Dugher added: “The BGC is proud to welcome this new GamCare Code, which will guarantee prominent, visible and easily accessible signposting to safer gambling information on help and support in all our members’ land-based gaming venues.

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“This vital code is concrete evidence of this industry’s determination to drive up safer gambling standards for millions of customers, wherever they bet in the UK, and follows similar work from our online members.”

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

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Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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