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GamCare Releases New Code of Conduct Guidelines for Land-based Gambling Venues

GamCare has released new Code of Conduct guidelines for land-based gambling venues.
The gambling information, advice and support charity says its new guidelines will build on the Industry Code for the Display of Safer Gambling Information, launched in 2020.
GamCare notes that new guidelines focused on land-based gambling venues will ensure resources and support services are more accessible for those who need them.
Other updates per GamCare’s Code of Conduct guidelines include:
- Improved signposting and pathways into support organisations for customers, including a QR code directing people to GamCare’s website.
- Guidance on the most impactful placement location for safer gambling information within venues.
- Introduction of discreet resources in venues allowing more customers to access information and support.
- Fundamental principles for the consistent language and effective design of safer gambling messaging.
Updates to guidelines for land-based operators come after the rate of in-person gambling increased from 23% to 26% last year, according to data from the Gambling Commission.
The Gambling Commission says this rise was driven by the reopening of land-based gambling activities including lotteries, sports betting, fruit and slot machines, horses and bingo.
GamCare Industry Codes Project Manager Matt Burgiss said: “At GamCare, we know that callers to the National Gambling Helpline regularly cite issues from land-based gambling and that more can be done to support people within the land-based gambling sector.
“We hope this new Code of Conduct will improve the consistency of safer gambling messaging whilst also signposting into relevant support organisations so that those at-risk of gambling harm are comfortable coming forward and seeking help.”
Betting and Gaming Council CEO Michael Dugher added: “The BGC is proud to welcome this new GamCare Code, which will guarantee prominent, visible and easily accessible signposting to safer gambling information on help and support in all our members’ land-based gaming venues.
“This vital code is concrete evidence of this industry’s determination to drive up safer gambling standards for millions of customers, wherever they bet in the UK, and follows similar work from our online members.”
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Elantil strengthens marketplace portfolio with RubyPlay partnership

Elantil, the pioneering platform solutions provider that’s steadily redefining relationships between operators and suppliers, has announced it has formed a new partnership with RubyPlay that will further extend the range of casino titles available in its online marketplace.
Celebrated for its game’s immersive themes and innovative bonus features, RubyPlay has been recognised across the industry with several notable awards, including FTN Game of the Year for its Mad Hit® Olympic First slot and Favourite Casino Company at the 2023 B.F.T.H Arena Awards.
Fully licensed and regulated in a number of key iGaming jurisdictions across the globe, RubyPlay has consistently raised the bar in terms of what’s possible from an online video slot by introducing a number of ground-breaking game mechanics such as the ever-popular Immortal Ways®, Giga Match® and Go High®.
With this in mind, the provider is certain to be a hugely popular addition to Elantil’s Marketplace and will now be available to all operators via a simple one-click integration, with Elantil giving operators the freedom to contact RubyPlay directly and form the terms of their own agreements.
As this effectively cuts out the middleman and ensures that no extra costs are ever charged on Elantil’s side, operators are given complete control over the length and conditions of their contract and need only enter their login details in the marketplace to enjoy a speedy, hassle-free set-up.
The new partnership will therefore enable Elanti’s operators to quickly integrate and roll out over 100 thrilling casino titles on their platforms, with this further increasing the choice available via Elantil’s Marketplace while also ensuring that RubyPlay’s content reaches more players worldwide.
John Debono, Chief Technical Officer at Elantil, said: “Since launching Elantil’s Marketplace, we’ve steadily set about building a first-class collection of casino content that’s easily accessible to operators via a simple one-click integration – and the addition of RubyPlay games will certainly strengthen our offering further. Known for their engaging titles and innovative bonus mechanics, we’re sure RubyPlay will prove to be a popular software partner for Elantil’s operators going forward.”
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Much like Elantil, RubyPlay is a company that’s always strived to disrupt the industry through its creative ideas and cutting-edge innovation, so we couldn’t think of a better partner to be teaming up with. Being integrated into Elantil’s Marketplace will ensure that our content is put in front of an even wider audience and we’re really looking forward to supporting their operators.”
The post Elantil strengthens marketplace portfolio with RubyPlay partnership appeared first on European Gaming Industry News.
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Experience the thrill of a Vegas night in Neon Paradise: Hold & Win from ICONIC21

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ICONIC21, the in-demand iGaming content provider, is letting players experience the pulsing energy of an unforgettable Vegas night in its latest slot release, Neon Paradise Hold & Win.
A new kind of glow is lighting up the game board in this bold and bright slot that brings a modern twist to a proven and always popular game mechanic.
Players get to experience the thrills of the classic 3×5 reel setup, aiming to collect six or more Diamond symbols to unlock the Bonus Game.
This is a fast-moving round where Sticky symbols and Re-spins take centre stage. Every new symbol resets the counter, building tension as players edge closer to the full grid.
When that happens, the Grand Jackpot is triggered and the game’s most dazzling rewards unlocked. Those that want to head straight to the action can via the option to Buy the Bonus. There are ten paylines active in the base game, with a max win potential of 4,250x up for grabs.
As with all of the provider’s slots, Neon Paradise Hold & Win is offered in real-money and social/sweepstakes formats to meet the demand it’s already experiencing from both types of operators for its existing suite of games.
Edvardas Sadovskis, CPO at ICONIC21, said: “Neon Paradise Hold & Win captures the essence of a legendary night in Las Vegas and combines it with the thrills and anticipation of the Hold & Win format.
“This being an ICONIC21 slot, we have elevated the gameplay with some dazzling bonus features, including the Bonus Game, which comes with Sticky symbols and Respins.
“Throw in the Grand Jackpot and option to Buy the Bonus and you have a truly compelling online slot experience that will leave players basking in the neon glow of potentially big wins.”
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Lottomatica Group H1 2025 financials

The Board of Directors of Lottomatica Group S.p.A., which met on 30 July 2025, approved the Condensed Consolidated Interim Financial Statements as of and for the six months ended 30 June 2025.
H1 2025 Results summary3
- Bets of Euro 8 billion, +21% compared to H1 2024
- Online bets growth YoY of +34%
- GGR4 of Euro 2,359.5 million, +13% compared to H1 2024
- Total Online market share: at 5% in Q2 (+1.4 p.p. versus Q2 2024)
- iSports market share: at 8% in Q2 (+2.1 p.p. versus Q2 2024)
- iGaming market share: at 5% in Q2 (+1.0 p.p. versus Q2 2024)
- Revenues of Euro 1,128.9 million5, +21% compared to H1 2024, +15% at normalised payout6;
Euro 543.1 million in Q2 2025, +10% compared to Q2 2024
- Online of Euro 3 million, +37% compared to H1 2024, +29% at normalised payout6; Euro
223.4 million in Q2 2025, +19% compared to Q2 2024
- Sports Franchise of Euro 3 million, +31% compared to H1 2024, +14% at normalised payout6; Euro 128.9 million in Q2 2025, +8% compared to Q2 2024
- Gaming Franchise of Euro 386.4 million5, +2% compared to H1 2024; Euro 190.9 million in Q2 2025, +3% compared to Q2 2024
- Adjusted EBITDA7 of Euro 4 million, +33% compared to H1 2024, +17% at normalised payout6; Euro 201.9 million in Q2 2025, +20% compared to Q2 2024
- Operating cash flow8 of Euro 3 million
- Adjusted Net Profit9 of Euro 3 million
- Net financial debt at Euro 1,809.0 million equivalent to 1x on LTM run-rate Adjusted EBITDA10
- PWO integration activities on track: all integration activities expected to be completed by year end. Platform migration completed, both f or online and Secured 85% of total synergies announced. Target synergies confirmed at €87 million by 2026
- Guidance6 for fiscal year 2025 confirmed: Euro 2,320 – 2,3706 million of revenues, Euro 840 – 8706 million of Adjusted EBITDA
- C. 2% of online market share already secured by Lottomatica for future exploitation2
- Buyback program started on 18th June 2025: 1,333,167 shares acquired to date11
- Apollo exited their entire holding in Lottomatica Group on 19th June 2025.
Guglielmo Angelozzi, Chairman and Chief Executive Officer of Lottomatica Group, commented: “In the second quarter of 2025 we have continued our solid path of double-digit organic growth for Revenues and EBITDA, supported by solid market tailwinds. We have completed the migration of PWO onto our proprietary tech platform thereby positioning Planetwin to fully leverage our capabilities to capture market growth. Finally, in June we have started the buyback programme, which will continue to compete with M&A and other capital allocation opportunities, with a view to maximise shareholder returns”.
The post Lottomatica Group H1 2025 financials appeared first on European Gaming Industry News.
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