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GamCare Releases New Code of Conduct Guidelines for Land-based Gambling Venues

Published

3 years ago

November 22, 2022

Niji Narayan

Reading Time: 2 minutes

GamCare has released new Code of Conduct guidelines for land-based gambling venues.

The gambling information, advice and support charity says its new guidelines will build on the Industry Code for the Display of Safer Gambling Information, launched in 2020.

GamCare notes that new guidelines focused on land-based gambling venues will ensure resources and support services are more accessible for those who need them.

Other updates per GamCare’s Code of Conduct guidelines include:

Improved signposting and pathways into support organisations for customers, including a QR code directing people to GamCare’s website.
Guidance on the most impactful placement location for safer gambling information within venues.
Introduction of discreet resources in venues allowing more customers to access information and support.
Fundamental principles for the consistent language and effective design of safer gambling messaging.

Updates to guidelines for land-based operators come after the rate of in-person gambling increased from 23% to 26% last year, according to data from the Gambling Commission.

The Gambling Commission says this rise was driven by the reopening of land-based gambling activities including lotteries, sports betting, fruit and slot machines, horses and bingo.

GamCare Industry Codes Project Manager Matt Burgiss said: “At GamCare, we know that callers to the National Gambling Helpline regularly cite issues from land-based gambling and that more can be done to support people within the land-based gambling sector.

“We hope this new Code of Conduct will improve the consistency of safer gambling messaging whilst also signposting into relevant support organisations so that those at-risk of gambling harm are comfortable coming forward and seeking help.”

Betting and Gaming Council CEO Michael Dugher added: “The BGC is proud to welcome this new GamCare Code, which will guarantee prominent, visible and easily accessible signposting to safer gambling information on help and support in all our members’ land-based gaming venues.

“This vital code is concrete evidence of this industry’s determination to drive up safer gambling standards for millions of customers, wherever they bet in the UK, and follows similar work from our online members.”

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Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025

Published

18 hours ago

December 3, 2025

Adrienn Sarkany

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Leading igaming operator Duelbits has today announced Ivory Coast & Chelsea legend Salomon Kalou as its latest Football Ambassador. Kalou, who won the Africa Cup of Nations (AFCON) with his country in 2015, will share his tips, insights and experience with Duelbits’ global customer base across the entire tournament.

During his playing career, the Ivorian who won 93 caps for his country, also won the Premier League and Champions League with Chelsea and had successful stints playing in Netherlands, France, Germany & Brazil. He joins an established list of partners with Duelbits that includes Professional Fighters League (PFL), Michael Bisping & Battle of the Beasts.

Salomon Kalou said of the partnership “I’m excited to be working with Duelbits for AFCON. This kind of partnership is a first for me so I’m enthusiastic to work with them as they look to connect with fans across Africa for what is sure to be a brilliant tournament.”

Jasper Hoekert, Chief Marketing Officer for Duelbits, echoed the sentiments “AFCON is a key event in the football calendar, and we’re thrilled to have a partner of Salomon’s stature as part of the team. He’ll provide our players with valuable insights and memorable content that is sure to enhance the football betting experience during the tournament.”

Alongside his punditry for SuperSport, Kalou will provide weekly blogs with AFCON betting insights, social media activations and work on exclusive giveaways with Duelbits as they ramp up their football output ahead of what promises to be a massive 2026.

The post Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025 appeared first on European Gaming Industry News.

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Strategic partnership: GKL opts for complete solution from adesso

Published

18 hours ago

December 3, 2025

Adrienn Sarkany

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GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is taking the next major step in its digital transformation. The company has awarded the contract for its new lottery system to IT service provider adesso. In a Europe-wide tender process, adesso won out over international competitors with its comprehensive package of solutions.

At the heart of the partnership is the development and implementation of a completely new lottery system based on adesso’s own LotteryForce platform. The solution is complemented by a high-performance customer relationship management system based on Salesforce technology and secure, future-proof hosting on the adesso business cloud, operated in Germany. Ongoing IT operations will be handled by a specialised application management team from adesso.

The project volume amounts to around 32 million euros. The contract between the two partners will run for a period of 15 years.

Future-proof platform for a traditional lottery format

GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is a lottery provider supported by all 16 German federal states, and is also the organiser of the NKL and SKL lotteries. Following the modernisation of its core technical system, GKL is repositioning its platform for the coming years with the aim of optimising processes, providing better support for sales partners and further developing the customer experience.

“In adesso, we have found a partner who understands our industry, knows our structures and has the technological expertise to deliver an integrated, end-to-end solution,” says Jörg Scheidhammer, CIO at GKL. “Not only does adesso offer the best technology, but it also provides a team that will support us holistically on our journey over the next 15 years.”

Setting a course for the lottery’s future

The first project phase will begin in January 2026. Going forward, sales partners are also set to benefit from the new platform. Innovative enhancements such as new game concepts will be integrated into the system, with initial concepts already in planning.

Marc Lorek, Vice President, Lottery Development, adesso SE, says: “The platform will be at the cutting edge of technology, while also setting new standards in terms of customer loyalty, performance and scalability.” Andreas Luckmann, Vice President, Lottery Consulting & Sales, adesso SE, adds: “This marks a whole new beginning for GKL and a flagship project for us. It will see us establishing ourselves as a key strategic partner in the European lottery market.”

The post Strategic partnership: GKL opts for complete solution from adesso appeared first on European Gaming Industry News.

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More Draws, More Chances to Win: The UAE Lottery Celebrates Its First Anniversary With Weekly Lucky Day Draws!

Published

19 hours ago

December 3, 2025

Adrienn Sarkany

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To mark its 1st anniversary, The UAE Lottery, operated by the Game LLC, revealed an exciting evolution of its flagship Lucky Day Draw, which has now been upgraded to a weekly format, giving players more opportunities to participate and win remarkable prizes every week.

Starting November 29, 2025, the Lucky Day draw now takes place every Saturday at 8:30 PM GST, turning the weekend into a date with life-changing prizes and creating new weekly traditions for players across the UAE.

Adding to the excitement of the new weekly draws, the second prize is now increased from AED 1 million to a massive AED 5 million, opening the door to even more life-changing wins. This enhancement reinforces The UAE Lottery’s commitment to elevating the game experience and keeping players engaged through new and dynamic formats, ensuring that every draw brings hope and the possibility of realizing dreams across the nation.

The rules of participation remain unchanged: for AED 50 per ticket, players can enter the Lucky Day Draw for a chance to win:

· The Grand Prize of AED 30 million
· The 2nd Prize of AED 5 million
· The 3rd Prize of AED 100,000
· The 4th Prize of AED 1,000
· The 5th Prize of AED 100

Additionally, with the same ticket, players automatically enter the weekly Lucky Chance Raffle where three guaranteed winners will each win AED 100,000 every week.

Commenting on the new update, Scott Burton, Commercial Gaming Director at The UAE Lottery, said, “As we celebrate a successful first year of operations, our mission remains the same: to bring joy and life-changing opportunities to players across the UAE. This change comes as a result of listening to our players and a careful review of their interest levels. So, when they asked for more opportunities to play, we made it happen. With weekly draws now in place, every Saturday will be someone’s Lucky Day, and that’s what makes this milestone so special.”

Interest in The UAE Lottery continues to build, with players nationwide showing increasing enthusiasm for all the draws in the portfolio, and a growing sense of anticipation around every new opportunity to win.

Since its launch, The UAE Lottery has brought together players from across the UAE, and has celebrated more than 100,000 winners, claiming over AED 147 million in prizes. With the move to weekly draws, the dream of winning just got closer than ever.

The final draw under the previous format took place on November 29, with ticket sales for the new weekly game opening later that same evening at 8:30 PM.

The post More Draws, More Chances to Win: The UAE Lottery Celebrates Its First Anniversary With Weekly Lucky Day Draws! appeared first on European Gaming Industry News.