Leading UK game studio Jagex, publisher and developer of community-driven games, has announced it has hired Matt Saunders as its new Vice President of Marketing. He will oversee the marketing vision & strategy at Jagex linking data with creative thinking and Marketing technologies across Jagex’s portfolio of living games.

Matt Sanders is a marketing strategist with a strong background in analytics driven marketing. Vastly experienced in growing & managing high performing teams alongside running marketing for both new launches & live games, Matt is joining Jagex from Forte’s Games Business Unit. Prior to this, Matt has held director level positions in digital marketing at N3TWORK and Zynga.

In his new role at Jagex as Vice President of Marketing, Matt will oversee all aspects of marketing within Jagex, in particular those related to its world renowned RuneScape franchise. This will mean working with embedded Marketing Directors and their teams, studio leads, executive management and a core central marketing group covering Brand Ownership, Creative Services, Digital Marketing, CRM and marketing analytics. Implementing a new marketing vision for the company to see it grow to even greater heights.

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Phil Mansell, Jagex CEO, said: “We are thrilled to have Matt join the team, where his extensive experience in marketing will help Jagex continue to grow. His expertise in marketing and user acquisition specifically means he will be playing a key role in the ongoing success of The RuneScape franchise, our third-party publishing arm Jagex Partners, and the recently acquired Pipeworks Studios. These are exciting times for Jagex and for every player who loves our games, and we look forward to spreading that message even further with Matt’s support”

Matt Saunders commented: “I am delighted to join Jagex as VP of Marketing. Pairing my data driven approach with the incredible creative talent at Jagex is an amazing opportunity and I look forward to making a significant impact in the continued growth and development of the company.