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France’s ANJ Launches New Safer Gambling Campaign

Published

2 years ago

November 15, 2022

Reading Time: < 1 minute

French audiences will be warned of the risks of excessive gambling during the FIFA World Cup 2022, as l’Autorité Nationale des Jeux (ANJ) launches its first dedicated safer gambling campaign – ‘T’as vu, t’as perdu’ (‘You Saw, You Lost’).

The French gambling authority developed the campaign following research undertaken by Harris Interactive, which noted that “more than a third of French adults who plan to follow the World Cup intend to bet money during the competition”.

Set to be broadcast throughout World Cup 2022 (November 20–December 18), ‘T’as vu, t’as perdu’ aims to raise public awareness of excessive gambling and to combat myths around sports betting.

European Gaming Congress 2024 (Warsaw, Poland)

The ANJ believes that a winter World Cup will once again surpass French wagering records set by Euro 2020 (€435m) and World Cup 2018 (€366m) – underlining the need for its safer gambling campaign.

Of significance, the campaign targets engagement with male audiences under the age of 35, who are reported to wager the highest amount on football bets and are most prone to gambling excessively.

‘T’as vu, t’as perdu’ was developed by RosBeef, a Paris-based marketing agency that specialises in youth and millennial-targeted adverts and has created nationwide campaigns for Adidas France, Adobe and Heineken.

ANJ President Isabelle Falque-Pierrotin underlined the importance of the campaign to ensure that sports betting is maintained as a recreational activity during World Cup 2022.

“In addition to the campaigns carried out by the public authorities, the ANJ is launching its first prevention campaign,” Falque-Pierrotin explained.

“For the regulator, it is not a question of demonizing sports betting but of conveying to young people, by adopting their codes, a warning message on the risks of excessive gambling, when the practice of sports betting switches to the outside world.”

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

Published

4 weeks ago

November 29, 2024

Zoltan Tundik

Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

Published

4 months ago

September 13, 2024

GamingAmericas.com

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

Published

4 months ago

August 23, 2024

GamingAmericas.com

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”