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NOVOMATIC Completes Acquisition of HBG Group
NOVOMATIC has acquired HBG Group, following the approval of the Italian Autonomous Administration of State Monopolies (AAMS).
NOVOMATIC has been operating in Italy, which is one of the world’s largest gaming markets by revenue, for more than 15 years and has established its position as the technology leader in Europe’s largest VLT market due to the high level of confidence of its licensed business customers in the Group’s innovative products and services.
HBG Gaming is one of the leading operators in the Italian market and is active both as a concessionaire of VLTs (Video Lottery Terminals) and AWPs (Amusement with Prizes), as well as in the online gaming and sports betting segments and with the operation of bingo sites.
“With this acquisition, NOVOMATIC is sending a clear signal of further international expansion and can double its market share as a concessionaire in one of the key European gaming markets,” NOVOMATIC Executive Board Member Ryszard Presch said.
NOVOMATIC Executive Board Member Johannes Gratzl said: “With this successful closing of one of the largest takeover transactions in our company history, we have laid the foundation for further sustainable growth.”
In addition to the technological market leadership that has already existed for years, NOVOMATIC is now one of the largest operators of VLTs and AWPs in Italy in the operational segment and will further develop the online gaming and sports betting segments in this market in the future. With this transaction, the number of employees of the Group has increased to more than 3000 in Italy and to more than 21,900 worldwide.
Markus Büchele, CEO of NOVOMATIC Italia, said: “Exactly in the year of our 15th anniversary in Italy, we can continue on a very successful path thanks to a great partnership with HBG and grow further together.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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