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Launch of Guild College – New venture with SCL Education to offer BTEC qualification in esports

Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the launch of Guild College to provide a new career pathway for young people into apprenticeships, professional roles and higher education related to the esports industry.
As part of this new venture, Guild has entered a four–year partnership with SCL Education, a leading UK–based provider of post–16 further education specialising in sports, which will provide a one–year BTEC Level 2 Diploma in Esports and a further two–year BTEC Esports Level 3 Extended Diploma as a progression route.
Guild Esports will receive a four–figure sum from SCL Education for every student enrolled into the course. SCL Education projections for total student intake for the course in the first year of the programme, based on their existing comparable courses, is 125 individual learners. This funding will stem in part from a subcontracting agreement with SCL Education, which holds a direct contract with the Education and Skills Funding Agency (ESFA), an executive agency of the UK Government sponsored by the Department for Education.
SCL Education, as experienced providers of BTEC qualifications for clubs like Leeds United College and the West Ham Foundation, will manage the programme on behalf of Guild resulting in minimal additional spend or increased headcount at the Company.
The course will be delivered through 600 guided learning hours per student over the course of the academic year, in line with UK official further education study programme requirements. The Company’s facilities will support the delivery of the esports BTEC qualification including student access to Guild’s HQ facility in Shoreditch for technical and practical workshops.
Enrolment for the course will commence immediately, with the programme welcoming its first cohort(s) of students in September 2023.
The new BTEC qualification is skills–focused and will support the creation of long–term careers in the growing esports industry both in the UK and internationally. The esports industry is projected to generate revenues of approximately $1.38 billion globally by the end of 2022, with the total esports audience set to rise 8.7% year on year to reach 532 million individuals at year end (source: Newzoo, 2022).
SCL Education will also support Guild Academy growth through the delivery of elite programmes focused on pro–player development, and community outreach programmes with the goal of positively impacting 1,000 children through esports in 2023.
Kal Hourd, Chief Executive at Guild Esports, said: “Our pioneering course leverages Guild’s position as one of Europe’s leading team organisations and will furnish learners with the opportunity to obtain a Level Two Diploma to support their career ambitions in a fast–growing industry worth more than £1 billion. By getting involved in grassroots esports development in the UK, Guild will also support a pipeline of talent both in terms of the star players of tomorrow and future esports business leaders.
“While the esports further education sector in the UK is fast growing, regular access to the state–of–the–art facilities of a fully–fledged global esports organisation is a first for a post–16 esports course and something no other learners in the country currently have available to them. Guild College is proud to offer this experience to students.”
Stuart Allen, Group Director of Operations and Principal of Education, SCL Education, said: “We’re delighted to be partnering with industry leaders, Guild Esports, to deliver our BTEC Level 2 Diploma in Esports. An organisation made up of passionate people with the shared mission of delivering a unique learning experience, our learners have a bright future ahead of them in an industry full of great career opportunities.”
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Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins

The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.
The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.
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Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing

Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.
Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.
It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.
Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.
He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”
Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet.
The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.
Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”
The post Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing appeared first on European Gaming Industry News.
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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.
Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.
At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.
Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.
Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”
Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.
The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.
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