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Launch of Guild College – New venture with SCL Education to offer BTEC qualification in esports

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Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the launch of Guild College to provide a new career pathway for young people into apprenticeships, professional roles and higher education related to the esports industry.

As part of this new venture, Guild has entered a fouryear partnership with SCL Education, a leading UKbased provider of post16 further education specialising in sports, which will provide a oneyear BTEC Level 2 Diploma in Esports and a further twoyear BTEC Esports Level 3 Extended Diploma as a progression route.

Guild Esports will receive a fourfigure sum from SCL Education for every student enrolled into the course. SCL Education projections for total student intake for the course in the first year of the programme, based on their existing comparable courses, is 125 individual learners. This funding will stem in part from a subcontracting agreement with SCL Education, which holds a direct contract with the Education and Skills Funding Agency (ESFA), an executive agency of the UK Government sponsored by the Department for Education.

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SCL Education, as experienced providers of BTEC qualifications for clubs like Leeds United College and the West Ham Foundation, will manage the programme on behalf of Guild resulting in minimal additional spend or increased headcount at the Company.

The course will be delivered through 600 guided learning hours per student over the course of the academic year, in line with UK official further education study programme requirements. The Company’s facilities will support the delivery of the esports BTEC qualification including student access to Guild’s HQ facility in Shoreditch for technical and practical workshops.

Enrolment for the course will commence immediately, with the programme welcoming its first cohort(s) of students in September 2023.

The new BTEC qualification is skillsfocused and will support the creation of longterm careers in the growing esports industry both in the UK and internationally. The esports industry is projected to generate revenues of approximately $1.38 billion globally by the end of 2022, with the total esports audience set to rise 8.7% year on year to reach 532 million individuals at year end (source: Newzoo, 2022).

SCL Education will also support Guild Academy growth through the delivery of elite programmes focused on proplayer development, and community outreach programmes with the goal of positively impacting 1,000 children through esports in 2023.

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Kal Hourd, Chief Executive at Guild Esports, said: Our pioneering course leverages Guild’s position as one of Europe’s leading team organisations and will furnish learners with the opportunity to obtain a Level Two Diploma to support their career ambitions in a fastgrowing industry worth more than £1 billion. By getting involved in grassroots esports development in the UK, Guild will also support a pipeline of talent both in terms of the star players of tomorrow and future esports business leaders.

“While the esports further education sector in the UK is fast growing, regular access to the stateoftheart facilities of a fullyfledged global esports organisation is a first for a post16 esports course and something no other learners in the country currently have available to them. Guild College is proud to offer this experience to students.”

Stuart Allen, Group Director of Operations and Principal of Education, SCL Education, said: We’re delighted to be partnering with industry leaders, Guild Esports, to deliver our BTEC Level 2 Diploma in Esports. An organisation made up of passionate people with the shared mission of delivering a unique learning experience, our learners have a bright future ahead of them in an industry full of great career opportunities.”

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

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Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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