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Gaming Americas Weekly Roundup – October 31-November 6
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new acquisitions. Read on and get updated.
Latest News
Kings Entertainment Group has announced that the Company has engaged Native Ads Inc to execute a comprehensive digital media marketing campaign for Kings Entertainment, supporting ongoing efforts to increase awareness.
Casumo has gone live in the Canadian province of Ontario. Casumo players can now play a range of slots, table and card games, as well as live dealer games, including gold bar roulette, live roulette, live blackjack, live baccarat, live texas hold ’em and live wheel games; from home or on the go, by downloading the Casumo mobile app on their iOS or Android devices.
Soaring Eagle Casino & Resort and Quick Custom Intelligence (QCI) jointly announced that the casino in Mount Pleasant Michigan has begun installing the QCI Platform. The Unified Gaming Platform aligns marketing, player development and casino operations around one view of the casino’s data.
Conajzar, the gambling authority in Paraguay, has announced that it has received seven applications for its tender to run the country’s planned national sports betting franchise. The regulator has run a nationwide advertising campaign to promote the tender among both the public and businesses.
Caesars Entertainment and NYRA Bets, the official online wagering platform of the New York Racing Association (NYRA), announced that the horse racing account wagering app, Caesars Racebook, is now available on Android and desktop.
Vanta will be collaborating with educational organisation Esposure this December to host their Texas Esports League state championship. The event will be the culmination of Vanta’s Texas Esports League season that began earlier this fall.
Isleta Casino & Resort recently debuted the world’s first hybrid digital roulette table manufactured by Interblock. This completely new and innovative Dual Roulette Table features two live, interconnected color-coded roulette wheels, making the game more enhanced and more profitable than the classic version.
Partnerships
Stephen Crystal, the founder and CEO of SCCG Management, has announced a strategic investment partnership with Bettor Fantasy, providing capital investment, business development and strategic advisory services for the fantasy sports betting platform.
Table Trac has announced that it will provide its CasinoTrac Casino Management System to the Golden Buffalo Casino and Motel located in Lower Brule, South Dakota.
The Kentucky Horse Racing Commission has voted unanimously to approve new partners in the racetrack and equestrian center set to be built in eastern Kentucky by Revolutionary Racing. The Eastern Band of Cherokee Indians will serve as a financial partner to Revolutionary Racing Kentucky, while Keeneland Association will also be a partner.
Acquisitions
Netflix has announced that it has acquired Spry Fox, an independent gaming studio that focuses on developing original games with a feel good tone. Spry Fox is now Netflix’s sixth in-house games studio.
Boyd Gaming Corporation announced that it has closed on its previously announced acquisition of Pala Interactive LLC and its subsidiaries for total net cash consideration of $170 million.
Churchill Downs Incorporated (CDI) has completed its acquisition of all Peninsula Pacific Entertainment (P2E) assets for $2.75bn.
Appointment
Brazilian esports organisation LOUD has appointed Brazilian influencer Iran ‘Luva de Pedreiro’ Ferreira as its brand ambassador.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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