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BET365 AND SPOTLIGHT SPORTS GROUP ANNOUNCE EXTENDED VIDEO CONTENT PARTNERSHIP
Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced a new 2-year partnership with bet365, seeing the leading bookmaker become the title sponsor of the Racing Post show, Upping the Ante, for the fourth and fifth consecutive series.
The new agreement will see bet365 sponsor 21 weekly shows providing an informed ante-post view for the Cheltenham Festival plus a dedicated Cheltenham Festival preview special. The video partnership also includes sponsorship of The Big Jump Off, which is Racing Post’s ultimate preview of the 2022-23 jumps season.
Upping the Ante has become the leading YouTube show for audience engagement among racing fans with record levels of engagement this past year. It also has consistently ranked as the most-watched pre-Cheltenham Festival show, most recently recording growth of more than 40% year-on-year in total show views.
This latest series of Upping the Ante will be hosted by David Jennings who will be joined by legendary punter, Johnny Dineen. As a former bookmaker with his very own pitch in the Cheltenham betting ring, Dineen is regarded as one of the most astute judges in Ireland.
Discussing the new agreement, Spotlight Sports Group’s Chief Commercial Officer, Sam Houlding, said: “Our YouTube content has grown considerably in recent years and forms a hugely important part of our digital output. Upping the Ante has been one of our flagship shows that has helped lead the way over that period and as we get ready to launch the latest series of the show on Tuesday, November 8, our continued and highly valued partnership with bet365 will help take it to the next level.”
Houlding continued: “Upping the Ante has built a very loyal following, with last season being especially successful and we are expecting an even better performance this season.”
A spokesperson for bet365 said: “We are delighted to continue this video partnership with Spotlight Sports Group as we know the quality of the Upping the Ante show is top tier, continuously improving and that it will continue to allow us to promote ourselves to a highly engaged and knowledgeable audience of bettors.”
The first episode of Upping the Ante will air on November 8. Subscribe to Racing Post’s YouTube channel to catch all the action.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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