Uncategorized
Players’ Risk Profiles Identified in the Young Dutch Market
Reading Time: 2 minutes
In an effort to guide players in the new Dutch gambling market, a joint effort by Call to Action Ltd. and Mindway.ai offered a self–analyzing tool that assesses a player’s gambling risk profile. During the trial period, 1,576 players took the test on OnlineCasinoGround.nl and received feedback on their gambling style and risk profile.
Results from the testing period were shared in October 2022, a year after opening the Dutch gambling market. This newly opened market focuses on providing a safe environment for players in new ways with new restrictions. Both the age of the market and its focus on safer gambling made Dutch players the ideal testing ground for Gamalyze.
While the test gives valuable insight into the different risk profiles of Dutch players, it’s the players themselves that benefited most from this pilot. After finishing the 3–minute test, players are presented with detailed feedback on their individual risk profile and an indication of how likely they are to underestimate potential gambling problems. This last part carries significant weight, as 22% of respondents underestimated their risk profile.
Chantal Lannooij, COO of Call to Action Ltd.: “We think responsible gambling is the most important thing in the iGaming market and especially in a young market such as the Netherlands. Therefore, we partnered up with Mindway.ai to allow players to test their own behavior and to see what the average risk profile is in the Dutch market. We encourage everyone to take part in this test to check out their risk profile before playing”.
Methodology
The test, Gamalyze, was developed by Mindway.ai. This Danish university spin–out uses neuroscience to improve responsible gambling solutions. In the test, players try to maximize a virtual budget by picking cards from four stacks. Their responses to outcomes on the cards
reveal their gambling risk profile.
As one of the Netherlands’ largest online casino information platforms, readers from OnlineCasinoGround.nl formed the ideal audience for this trial. The first results are based on the feedback given to 1,576 players who self–tested following an invitation on the website. The test simulates a gambling environment by encouraging players to maximize a virtual budget. In the game, players pick cards which are assigned positive or negative values from four stacks. Each stack has its own volatility level. By analyzing if, how, and when players switch stacks to maximize their winnings, the test can provide insights in a players’ risk profile.
Click here for more information about the results and the test.
Powered by WPeMatico
Uncategorized
Boomerang Partners shortlisted in 6 award categories at SBC – Affiliate Leaders AWARDS 2025
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted for the SBC – Affiliate Leaders AWARDS 2025. It is a celebration honouring the visionaries of the iGaming affiliate and operator communities. The winners will be determined through voting, which is open until August 21.
Boomerang is aiming to win in the following categories:
- Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners
- Affiliate Marketing Manager of the Year – Darina Sharban, Boomerang’s affiliate team lead
- Affiliate Programme of the Year – Large – Boomerang Partners
- Best Affiliate Program – Boomerang Partners
- Social Media Campaign of the Year – Boomerang Partners
- Affiliate Leader of the Year
The inclusion of Boomerang in the shortlist for six categories is a testament to the company’s notable achievements in the affiliate marketing industry from 2024 to 2025.
In 2024-2025, Boomerang achieved:
- x5 increase in profit in the online betting segment
- x2 increase in the online gambling segment revenue
- +120% growth in the number of partners
- +194% growth in sports traffic
- 6-fold increase in the number of online sports betting offers
- +6 new products added to the portfolio (now totaling over 17)
- 1.5-fold increase in the number of product users
Furthermore, in 2025, Boomerang celebrated the first year of its strategic partnership with AC Milan and hosted the second season of its annual Golden Boomerang Awards tournament. This event saw the participation of over 400 affiliate teams from around the world, who had the opportunity to showcase their expertise and gain global recognition. The award ceremony took place in May 2025 at the legendary San Siro Stadium in Milan, where awards were presented in 11 categories. It was accompanied by a networking event and a charity auction.
Support Boomerang Partners and Darina Sharban by voting on the Affiliate Leaders Awards website until August 21. The winners will be announced on September 17 at Lisbon’s iconic MEO Arena.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners shortlisted in 6 award categories at SBC – Affiliate Leaders AWARDS 2025 appeared first on European Gaming Industry News.
This regional structure strengthens Felicity’s access to one of the world’s fastest-growing game development ecosystems, enabling deeper collaboration with developers and creators, having already established a strong gamer base in the US. The new move also positions the company to better serve a rapidly diversifying user base, supporting its broader goal of achieving 2x global growth.
Felicity will also invest $1 million over the next 12–18 months towards building a robust leadership team, expanding its talent pool, and deepening market penetration across APAC. With presence in India, Türkiye, and now Singapore, the company aims to further acquire IP’s, expand talent and player base in new geographies with senior strategic leads focused on product innovation and cross-border partnerships, as well as the formation of a regional developer network.
Felicity has successfully raised a total of $3.7 million across two funding rounds, marking a strong start to its global journey. The company secured $700K in its pre-seed round from DeVC, Swiggy founders, Kunal Shah, and other marquee angels. Building on this early momentum, Felicity recently closed a $3M seed round led by 3one4 Capital, MIXI Global, and T-Accelerate Capital.
Says Anurag Choudhary, Founder & CEO of Felicity
The post Felicity Expands Global Footprint with Singapore Office appeared first on European Gaming Industry News.
Following the success of the 21st BAFTA Games Awards earlier this year, BAFTA today opens entries for the 2026 edition, with key dates, updated entry requirements and voting rules confirmed today.
The BAFTA Games Awards celebrate the very best games of the past year and the talent who make them and recognise the outstanding creativity and technical achievements of individuals and teams working in games every year.
Unlike other industry awards, the BAFTA Games Awards are voted for by an expert membership of over 1,400 experienced professionals and are watched by millions online. Content from the 21st BAFTA Games Awards on 8 April 2025 achieved over five million views (and an additional 2.2 million views across the awards season), in a ceremony that saw Astro Bot take home five BAFTAs including Best Game, Still Wakes the Deep take home three and Thank Goodness You’re Here! crowned Best British Game.
A cross-industry BAFTA Games committee reviews the awards’ eligibility criteria, voting and campaigning rules annually to ensure they are robust and fair, and that they evolve with the ever-changing industry landscape.
Key changes for 2026 include:
Voting
- As our membership grows, we are creating more craft chapters for voting, bringing it more in line with our Film Awards. Thanks to the growing expertise of our games voting membership, members with craft experience in art, audio and performance roles will now vote in Round One of the Artistic Achievement, Audio Achievement, and both Performance categories. Previously, the full BAFTA Games membership voted in these categories in Round One.
Key dates, announced today are as follows:
- Monday 11 August 2025: Entries open
- Thursday 6 November 2025: Entries close
- Tuesday 9 December 2025: Longlist revealed
- Thursday 12 March 2026: Nominations announced
- Friday 17 April 2026: Ceremony
Tara Saunders, chair of the BAFTA Games Committee, said: “It’s always a special moment when the entries open for the BAFTA Games Awards. Reflecting on the success of the last awards and all the amazing games celebrated, it spotlighted to me the incredible resilience, collaboration, and creative brilliance across the games industry. As games continue to explore storytelling, design, and innovation, BAFTA’s is here to champion the teams and individuals whose talent and dedication deliver extraordinary experiences to players around the world. With this year’s updates to rules and voting, we’re continuing to evolve how we recognise excellence across every corner of the industry. I’m excited to see all the brilliant work that will get celebrated in 2026.”
Entry is open to all developers and publishers for games released between 16 November 2024 and 14 November 2025, with an entry deadline of Thursday 6 November 2025.
Entry Information
BAFTA is calling for all developers to register games into the Awards within 30 days of a game’s release. This allows BAFTA’s voting members – experts from all across the games industry – enough time to discover and play all games entered in the awards ahead of voting, levelling the playing field across a wide range of games.
Any developer, publisher or studio that has released a game since 16 November 2024 is encouraged to register it into the Awards by 11 September 2025 to benefit from half-price entry fees. The discounted rate is also available to entrants registering their games within 30 days of release in future.
Only basic details are required to register a game into the awards, within 30 days of release. Entry is half price (£220 + VAT) within that period. The standard entry fee is £440 +VAT. Full entry details will then need to be submitted by Thursday 6 November 2025 to finalise the entry.
The post BAFTA GAMES AWARDS 2026 NOW OPEN FOR ENTRIES appeared first on European Gaming Industry News.
-
Asia6 days agoMelBet Announces New Partnership with СPL 2024 Champion Saint Lucia Kings
-
Alon Segev5 days agoSegev LLP Celebrates 10 Years of Business-Focused Legal Innovation
-
Australia4 days ago
IGT to Showcase Localised Linked Games and Gaming Systems Advancements at 2025 Australasian Gaming Expo
-
NYSE:RSI4 days ago
Rush Street Interactive to Participate at the Oppenheimer Technology, Internet & Communications Conference
-
Compliance Updates5 days ago
Illinois Gaming Board Announces Enhanced, Uniformed Advertising Rules for Casinos, Video Gaming and Sports Wagering
-
Brazil5 days ago
SOFTSWISS Strengthens Regulated Market Presence in LatAm with Full Product Certification in Brazil
-
Compliance Updates6 days ago
NCPG Celebrates Senate Action on Military Gambling Addiction Research
-
Australia4 days ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
