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Players’ Risk Profiles Identified in the Young Dutch Market
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In an effort to guide players in the new Dutch gambling market, a joint effort by Call to Action Ltd. and Mindway.ai offered a self–analyzing tool that assesses a player’s gambling risk profile. During the trial period, 1,576 players took the test on OnlineCasinoGround.nl and received feedback on their gambling style and risk profile.
Results from the testing period were shared in October 2022, a year after opening the Dutch gambling market. This newly opened market focuses on providing a safe environment for players in new ways with new restrictions. Both the age of the market and its focus on safer gambling made Dutch players the ideal testing ground for Gamalyze.
While the test gives valuable insight into the different risk profiles of Dutch players, it’s the players themselves that benefited most from this pilot. After finishing the 3–minute test, players are presented with detailed feedback on their individual risk profile and an indication of how likely they are to underestimate potential gambling problems. This last part carries significant weight, as 22% of respondents underestimated their risk profile.
Chantal Lannooij, COO of Call to Action Ltd.: “We think responsible gambling is the most important thing in the iGaming market and especially in a young market such as the Netherlands. Therefore, we partnered up with Mindway.ai to allow players to test their own behavior and to see what the average risk profile is in the Dutch market. We encourage everyone to take part in this test to check out their risk profile before playing”.
Methodology
The test, Gamalyze, was developed by Mindway.ai. This Danish university spin–out uses neuroscience to improve responsible gambling solutions. In the test, players try to maximize a virtual budget by picking cards from four stacks. Their responses to outcomes on the cards
reveal their gambling risk profile.
As one of the Netherlands’ largest online casino information platforms, readers from OnlineCasinoGround.nl formed the ideal audience for this trial. The first results are based on the feedback given to 1,576 players who self–tested following an invitation on the website. The test simulates a gambling environment by encouraging players to maximize a virtual budget. In the game, players pick cards which are assigned positive or negative values from four stacks. Each stack has its own volatility level. By analyzing if, how, and when players switch stacks to maximize their winnings, the test can provide insights in a players’ risk profile.
Click here for more information about the results and the test.
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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