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French Regulator Toughen Rules on Player Rewards and Bonuses

The French gambling regulator l’Autorité Nationale des Jeux (ANJ) has published new guidelines on the promotion of gambling offers and incentives to consumers.
The guidelines form part of the regulator’s wider review of French gambling’s advertising standards, currently undertaken with the media agencies of ARPP – France’s Professional Advertising Regulatory Authority and ARCOM – the Audiovisual Communication Regulator.
At the start of the year, the ANJ had alerted licensed operators of its intentions to update rules on “gambling’s commercial offers involving financial rewards such as welcome offers, bonuses or freebets” as part of its 2022 regulatory agenda.
It outlined: “Less than a month before the opening of the Football World Cup, the ANJ wishes to improve the transparency of these practices and moderate them to protect players at risk.”
An update is deemed necessary to offer consumers full transparency on rewards and incentives offered by licensed operators, in which ANJ stated that “specific guidelines are required to improve market standards”.
The guidelines are focused on the criteria of “Commercial Transparency” and “Consumer Safeguards”.
On transparency, the ANJ provided a breakdown of promotional requirements that must be displayed to consumers who take up offers.
Provisions include: the duration of the offer, deposit and wagering requirements, how the offer will be rewarded (real-money or game credits) and further conditions necessary to benefit from the offer.
Operators must ensure that customers have full access to the offer’s terms and conditions, which must be written in a legible and transparent manner.
Regarding consumer safeguards, the ANJ seeks to “moderate the use of commercial offers” promoted to French consumers, stating that it would monitor the volume of bonus offers offered by operators.
Operators have been warned to “exercise vigilance”, ensuring that offers are not sent to self-excluded players or customers showing signs of problematic gambling.
ANJ recommends that welcome offers be limited to “no greater amount than €100”, whilst operators must ensure that players can opt-out of receiving all types of gambling offers.
ANJ will begin tighter monitoring of player rewards and bonuses offered by operators to make sure guidelines are followed to improve market safeguards and consumer standards, which aim to be adopted as market rules by 2023.
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Sofascore Player of the Season Award Show Premieres on CBS

This summer in Zadar, sporting legends and top broadcasters came together for the first-ever Sofascore Player of the Season Award Show, filmed during the Sunset Sports Festival. Now, the show has reached millions as it premiered on CBS, bringing together football stories and data-supported awards.
The show celebrated Europe’s top performers from the Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, and many more leagues across the world, all chosen just through Sofascore’s objective performance ratings. No votes, no popularity contests. Mohamed Salah topped the Premier League with a 7.78 rating, Raphinha led LaLiga with 7.80, Mattia Zaccagni claimed Serie A’s best with 7.34, Joshua Kimmich was Bundesliga’s highest rated player with 7.91, and Achraf Hakimi shined in Ligue 1 with 7.76. Beyond this, the awards also celebrated the highest-rated player in the UEFA Champions League, the top leagues in women’s football, and many more standout performers from around the globe.
Hosted by Kate Scott and Peter Schmeichel, and directed by Emmy Award-winner Pete Radovich, the event featured exclusive insights from football greats and top analysts including Jamie Carragher, Micah Richards, and Alessandro Del Piero. Raphinha shared his pride as both LaLiga and Champions League’s top-rated player, while Luka Modrić made history by receiving Sofascore’s first-ever Founders’ Legend Award. In the audience, big names like Dimitar Berbatov, Stipe Miočić, and Šime Vrsaljko added extra prestige to the celebration.
The Player of the Season celebration extended beyond the TV broadcast, with massive billboards in London, Liverpool, Barcelona, Munich, Rome, Frankfurt, Lyon, Metz, and other European cities, showcasing Sofascore’s award winners. From Raphinha and Alexia Putellas in Barcelona to Mohamed Salah in Liverpool and Joshua Kimmich in Munich, fans across Europe could see the season’s best right in their own cities.
The Sofascore Player of the Season Award is built on objective data, not public votes. Every goal, pass, tackle or miss contributes to a rating that reflects what truly happened on the pitch. That’s why, for players and all football fans around the globe, Sofascore’s Player of the Season trophy is the only award that counts.
The post Sofascore Player of the Season Award Show Premieres on CBS appeared first on European Gaming Industry News.
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ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025

Zitro Digital, the online division of global gaming leader Zitro, announces its participation in SBC Summit Lisboa 2025, taking place from 16–18 September at the Feira Internacional de Lisboa, Portugal.
As a key player in the digital gaming space, Zitro Digital will present its latest online slot and video bingo titles portfolio, reflecting its continued investment in innovation, omnichannel strategy, and game performance at scale. Visitors to booth B530 will have the opportunity to explore the company’s newest content, including the debut of ‘Dreams’, the first title in the Fairyland Quest series — a digital adaptation of one of Zitro’s most successful land-based games.
Also featured will be ‘Elysium’ from the Legendary Sword series, ‘Autumn’, the latest addition to the popular Fu Pots collection, and ‘Monk’, the newest release in the Bashiba Link series. The company will also offer an exclusive first look at ‘Tomahawk’ — an upcoming standout title from the all-new Cash Totems series — which will be on display at SBC Lisboa ahead of its global release.
Alongside its expanding games portfolio, Zitro Digital will spotlight GameGate, the company’s new player engagement tool designed to guide users through its growing universe of content. GameGate enhances retention and gameplay by creating personalized journeys across multiple titles, completely transforming how players experience Zitro Digital’s slot offerings.
“Our goal at Zitro Digital is simple: to create engaging games that not only engage players but also drive measurable results for our partners,” said José Javier Martí, COO at Zitro Digital. “We combine the proven appeal of our land-based hits with new digital innovation to offer products that perform consistently across regulated markets. Events like SBC Summit Lisboa are essential for us to connect directly with operators, understand their evolving needs, and demonstrate how our portfolio can support their growth and stand out in competitive markets”.
The post ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025 appeared first on European Gaming Industry News.
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From Data to VIPs: Turning Analytics into High-Value Player Growth

In iGaming, everyone claims to be data-driven. But few actually translate player data into high-value retention, especially when it comes to nurturing VIPs.
Executive Director of iGaming at Digicode, Itai Zak, brings decades of leadership and a clear message: you don’t grow a VIP base by chance. You grow it by identifying value early, acting fast, and connecting data to real engagement.
What “Data-Driven” Means in Practice
Being data-driven goes far beyond having reports or dashboards. True data maturity means using insights daily to steer product, marketing, and player interactions.
1. Let Data Drive Daily Decisions
When churn risk rises or LTV drops on a channel, action should follow immediately, not at the end of the quarter. The most agile teams monitor live metrics and adjust campaigns, budgets, and messaging in real time.
2. Break Down the Silos
Many operators suffer from fragmented data. Real impact comes when departments share a single player view, blending gameplay, deposits, support history, and withdrawal behavior. It ensures VIP managers, CRM teams, and support agents speak the same language.
3. Predict What Comes Next
Looking backwards doesn’t build loyalty. Leading operators use predictive models to surface VIP potential based on the first few sessions long before players hit traditional thresholds.
4. Connect Insight to Action
Too often, BI teams flag valuable insights, but they die in a spreadsheet. The real differentiator is execution: triggering CRM flows, personal outreach, or incentives when data demands it.
The First 72 Hours: Where VIP Potential Is Revealed
Early behavior is the clearest predictor of long-term value, but only if you know what to track and how to respond.
1. High-Intent Behaviors
Watch for:
- High first or second deposits
- Short time gaps between deposits
- Early high-stakes bets
- Players exploring multiple game types
These are all signs that a player isn’t casually browsing – they’re actively looking to engage.
2. The “Testing” Pattern
Many VIPs start small – not because they lack funds, but because they’re testing. A small deposit followed by a quick withdrawal is often a trust check. If the process is smooth, they’ll return with bigger deposits. If it’s slow or frustrating, they’re gone.
3. Session Frequency and Progression
A sharp increase in session frequency or bet size across the first few days often signals growing comfort and potential scaling.
4. Offer and Message Engagement
If a player interacts with your welcome email, opens push notifications, or clicks SMS links, they’re giving you an open door. Don’t wait to walk through it.
5. Support Interactions
Players who contact support early, especially with questions about withdrawal limits or VIP benefits are usually serious. They’re checking if your operation is worth their loyalty.
Combine Predictive Models with Human Judgment
Advanced operators don’t just rely on instinct. They use scoring models that factor in behavior, deposit timing, game preferences, and more to surface likely VIPs.
But human oversight still matters. Not every large deposit means high value, and not every bonus-heavy player deserves long-term investment. Blend automation with VIP manager insight for the best results.
Turning Signals Into VIP Journeys
Once a player shows potential, the next steps must be fast, personal, and frictionless.
Move Immediately
Don’t wait for a fixed deposit milestone. If the model flags potential, move them into a high-touch onboarding flow instantly.
Assign a Personal Contact
A VIP manager should reach out directly: via phone, email, or chat. Introduce the service, highlight available perks, and offer real-time support. Early personal connection builds long-term trust.
Build Operational Confidence
For VIPs, reliability is everything. That means:
- Fast, seamless withdrawals
- Clear communication
- Instant issue resolution
Operational delays are one of the most common reasons VIPs walk – often without saying a word.
Tailor Offers Immediately
Ditch the generic bonus paths. Instead, align offers to:
- Game preferences
- Deposit frequency
- Bet sizes or session patterns
Consider non-monetary perks too: early access, private tournaments, or priority support often go further than cash.
Build Emotional Loyalty
Celebrate milestones, send personalized notes, or deliver surprise perks. Loyalty stems from recognition, not just rewards.
Automation That Converts Insight to Action
To deliver consistently, operators must integrate CRM, analytics, and predictive scoring into a real-time ecosystem.
Unify Player Data
Gameplay, transactions, offers, and support logs must feed into a central CRM. Without a 360° view, personalization fails.
Use Smart Triggers
When churn risk rises, send a reactivation offer. When VIP behavior is flagged, notify the VIP team and start an automated journey. Speed is critical so is consistency.
Segment and Route Intelligently
For example:
- “Bonus-heavy” players → low-cost paths
- “Testing” depositors → fast payment messaging
- “Multi-session, high-value” players → early VIP escalation
Close the Loop
After launching a campaign, track results. Feed that data back into the model to improve future accuracy and ROI.
Common Mistakes to Avoid
Even with good data, many operators fall into predictable traps.
1. Acting Too Slowly
Waiting for a player to reach “VIP level” before acting often means missing your chance. Loyalty builds early or not at all.
Fix: Act within 48 hours of first signals, not weeks later.
2. Equating Big Deposits with Value
A one-time high roller isn’t necessarily a long-term asset.
Fix: Prioritize session consistency, gameplay diversity, and communication engagement, not just deposit size.
3. Confusing High Turnover with Profit
Bonus abusers can look like VIPs until the promotions stop.
Fix: Monitor bonus-to-deposit ratios and net revenue. True VIPs bring long-term, sustainable value.
Summing Up: VIP Growth Is Execution, Not Luck
The most successful operators don’t wait for players to raise their hands. They spot signals early, move fast, and create journeys that blend automation with human care.
VIP growth is no longer about guesswork. It’s about predicting value, delivering relevance, and doing it before your competitors do.
Because in iGaming, the player’s decision to stay (or leave) is often made in the first 72 hours.
The post From Data to VIPs: Turning Analytics into High-Value Player Growth appeared first on European Gaming Industry News.
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