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UKGC: Statistics on Participation and Problem Gambling for the Year to September 2022
The UK Gambling Commission (UKGC) has released its latest gambling participation and prevalence survey, which covers data for the year to September 2022.
The data released is based on the Gambling Commission’s quarterly telephone survey conducted by Yonder Consulting. A nationally representative sample of 4018 adults aged 16 and over were interviewed via telephone in December 2021, March 2022, June 2022 and September 2022.
Overall participation in any gambling activity remained statistically stable at 44%, compared to the same period in 2021, while nearing pre-pandemic levels of 47%.
In-person gambling participation rate significantly increased to 27%, although this figure remains below pre-pandemic levels. As for online gambling participation, the rate has increased to 27% as well, continuing its long-term trend, leading to the highest rate ever recorded.
The report further shows the overall problem gambling rate was 0.3%, the same as in September 2021. The problem gambling rate among young people, aged between 16 and 24, was 1.4%, compared to just 0.4% a year earlier. However, given a sample size of 293, the change was not deemed statistically significant by some parties.
The rate of people experiencing moderate harm was 1.1%, up from 0.7% a year earlier. Meanwhile, 1.8% of people experienced low-level harm, compared to 1.9% the previous year; meaning the overall harm level was 3.2%, up from 2.9% in 2021. For people between the ages of 16-24, the overall rate of harm was 6.7%, compared to 4.9% last year. In terms of gender, the problem gambling rate for males was 0.4%, and 0.1% for females.
The National Lottery, where the proportion of respondents who had played rose from 26.5% to 28.7%, appeared to drive growth in the overall gambling rate. The portion of respondents who had played non-lottery games was stable at 28.4%.
There was also a statistically significant growth in online gambling in general, driven by online slots, where the percentage of people who had played rose from 3.4% to 4.6%. There were also statistically significant increases in the use of in-person slot machines, gaming machines at bookmakers such as FOBTs and bingo. However, there was a decrease in sports betting, from 5.6% to 4.5%.
The portion of people who gambled more regularly also increased after a sharp drop in previous surveys. In total, 26.6% of people had gambled in the four weeks prior to the survey, up from 23.9%, but still below the 34.9% from 2019.
Following two years of disruption and restriction as a result of the COVID-19 pandemic, overall gambling participation remains lower than pre-covid levels. Latest data for 2022 indicates that people are starting to return to in-person activities including bingo, horse races and dog racing. However, in-person participation rates remain below pre-pandemic levels.
According to the UKGC, there have been differences observed by age group in terms of those returning to in-person activities, with the in-person participation rate for 16 to 24-year-olds closest to their pre-pandemic rate.
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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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