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Live Tech Games and ITV Launch New Interactive WordSurge Game for Viewers

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Live Tech Games has unveiled a brand new free interactive competitive trivia game, WordSurge, offering ITV audiences exciting live gameplay while watching content they love.

This Morning hosts Alison Hammond and Dermot O’Leary launched WordSurge live on air, inviting thousands of viewers at home to join the live mobile competition.

The game further extends This Morning’s interactive app offer into a live gaming environment, with the programme’s existing app being one of ITV’s most popular and downloaded already.

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WordSurge combines the delights of recent word game crazes with the thrills of live gameplay and has been specially developed for ITV’s free This Morning app. Players can compete, battle and interact with each other to win cash prizes, sponsored by ITV Win.

The partnership between ITV and Live Tech Games offers new entertainment for UK audiences and allows viewers to become part of the game using their mobile phone, rather than simply watching the action on their TV screens. WordSurge has already secured the number one spot in both the App Store for Free Games and the App Store for Trivia Games. As well as having over 1.6 million minutes of game play.

“We are thrilled to announce the launch of WordSurge on ITV’s This Morning. We cannot thank ITV enough for the support it has given Live Tech Games, and are looking forward to seeing the results that this fun, entertaining and competitive game creates. We’re thrilled to be targeting a different audience with our new word play game and can’t wait to see the response WordSurge receives from players,” Samuel Worsley, co-founder and co-CEO of Live Tech Games, said.

Live Tech Games aims to create captivating, competitive mobile experiences that will engage customers. WordSurge offers a unique, exciting mobile experience for viewers in order to encourage everyone to play games. Viewers are instantly transformed into players as they go head-to-head in a live virtual tournament, taking place after the This Morning show. In game, viewers compete to find the answers to simple trivia questions in an evolving grid of letters, with a number of prizes available to winners of each tournament. The game rapidly rose to claim the spot of number one free game and number one trivia game in the App Store, surpassing huge titles like Wordle, Roblox, Candy Crush, Pokémon Go and FIFA Football.

“We are planning to grow WordSurge in the coming months, expanding its audience and enticing more players. We are also discussing the possibility of introducing different combinations of prize allocations to the game and hope to add more new features as the game progresses. We see huge positive growth for WordSurge and are anticipating further advances for the game,” Samuel added.

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“ITV and the This Morning team are thrilled to be working with Live Tech Games to bring this form of second-screen content to our viewers. This is a really exciting new form of interactive entertainment that will enhance our reach with a younger audience and create innovative sponsorship opportunities for brands,” Bhavit Chandrani, Director of Digital and Creative Partnerships at ITV, said.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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BLAST to Bring Top-Tier Esports Events to Singapore in 2024 and 2025

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Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.

BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.

BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.

More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.

By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims

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to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.

James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”

Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”

The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.

Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.

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Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.

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