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Gaming Americas Weekly Roundup – October 17-23
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
XP League, the first and largest esports franchise in North America, has been awarded the STEM.org Accredited Experience Trustmark, making the brand the first and only esports franchise to be certified as a STEM.org Accredited Educational Programme.
SportsGrid Network has announced that it will offer its comprehensive daily sports betting coverage via The Associated Press. Content is now available on the AP Video Hub and Newsroom platforms, which provide online delivery of broadcast-quality video to the world’s leading digital publishers, news portals and broadcasters.
New rebranded signage for Bally’s casino locations in the US have been developed and installed by YESCO. The monumental project included removing old signs displaying each property’s previous name and installing brand-new Bally’s signage. Updated locations include Lincoln Twin River, Rhode Island; Tiverton, Rhode Island; Shreveport, Louisiana; Evansville, Indiana; Quad Cities, Illinois; Lake Tahoe, Nevada; Black Hawk, Colorado; and Kansas City, Missouri.
International Game Technology PLC (IGT) announced that its Wheel of Fortune slots minted a millionaire in September. The lucky slots player was playing Wheel of Fortune Pink Diamond slots on September 16 at Foxwoods Resort Casino in Mashantucket, Connecticut and won $1,206,676.
Real Luck Group Ltd and its subsidiary companies doing business as Luckbox, an award-winning provider of licensed, real money esports betting, sports betting and casino games, announced that it will sponsor one of Peru’s premier esports team, Thunder Awaken.
For the second year in a row, the San Manuel Band of Mission Indians has been awarded “Responsible Business of the Year” at the 2022 Global Gaming Awards in Las Vegas.
New Partnerships
U.S. Integrity has announced a comprehensive partnership with Saracen Casino Resort, currently the biggest sportsbook in the state of Arkansas. U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to Saracen Casino Resort. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular officiating and wagering patterns.
EQL Games has signed an agreement with Australian game studio ReelPlay to provide iLottery content to North American lotteries. EQL Games’ proprietary RGS technology will be used to integrate with lotteries to provide ReelPlay games through lotteries that allow for the purchase of games online.
Pragmatic Play has signed a multi-vertical deal with the Peruvian operator Bonanza.club. The latest in a string of partnerships in the burgeoning South American market, Pragmatic Play will supply four of its major product lines with Slots, Live Casino, Virtual Sports and Bingo to the operator.
The Philadelphia 76ers has announced an extension of their partnership with Greenwood Gaming, the parent company of Parx Casino and betPARX. This extended partnership designates Parx Casino and betPARX as Official Banner Partners of the Philadelphia 76ers. Parx Casino is the Official Local Casino of the 76ers while betPARX is the Official Winning Partner of the team, providing fans the ultimate 76ers gameday experience.
Scientific Games has partnered with a Montreal non-profit organisation to create an urban agricultural farm at the company’s Canadian lottery instant game production facility. La Cuisine Collective Hochelaga-Maisonneuve will build a community inclusive, sustainable farm on Scientific Games’ land.
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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