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Gaming Americas Weekly Roundup – October 17-23
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
XP League, the first and largest esports franchise in North America, has been awarded the STEM.org Accredited Experience Trustmark, making the brand the first and only esports franchise to be certified as a STEM.org Accredited Educational Programme.
SportsGrid Network has announced that it will offer its comprehensive daily sports betting coverage via The Associated Press. Content is now available on the AP Video Hub and Newsroom platforms, which provide online delivery of broadcast-quality video to the world’s leading digital publishers, news portals and broadcasters.
New rebranded signage for Bally’s casino locations in the US have been developed and installed by YESCO. The monumental project included removing old signs displaying each property’s previous name and installing brand-new Bally’s signage. Updated locations include Lincoln Twin River, Rhode Island; Tiverton, Rhode Island; Shreveport, Louisiana; Evansville, Indiana; Quad Cities, Illinois; Lake Tahoe, Nevada; Black Hawk, Colorado; and Kansas City, Missouri.
International Game Technology PLC (IGT) announced that its Wheel of Fortune slots minted a millionaire in September. The lucky slots player was playing Wheel of Fortune Pink Diamond slots on September 16 at Foxwoods Resort Casino in Mashantucket, Connecticut and won $1,206,676.
Real Luck Group Ltd and its subsidiary companies doing business as Luckbox, an award-winning provider of licensed, real money esports betting, sports betting and casino games, announced that it will sponsor one of Peru’s premier esports team, Thunder Awaken.
For the second year in a row, the San Manuel Band of Mission Indians has been awarded “Responsible Business of the Year” at the 2022 Global Gaming Awards in Las Vegas.
New Partnerships
U.S. Integrity has announced a comprehensive partnership with Saracen Casino Resort, currently the biggest sportsbook in the state of Arkansas. U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to Saracen Casino Resort. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular officiating and wagering patterns.
EQL Games has signed an agreement with Australian game studio ReelPlay to provide iLottery content to North American lotteries. EQL Games’ proprietary RGS technology will be used to integrate with lotteries to provide ReelPlay games through lotteries that allow for the purchase of games online.
Pragmatic Play has signed a multi-vertical deal with the Peruvian operator Bonanza.club. The latest in a string of partnerships in the burgeoning South American market, Pragmatic Play will supply four of its major product lines with Slots, Live Casino, Virtual Sports and Bingo to the operator.
The Philadelphia 76ers has announced an extension of their partnership with Greenwood Gaming, the parent company of Parx Casino and betPARX. This extended partnership designates Parx Casino and betPARX as Official Banner Partners of the Philadelphia 76ers. Parx Casino is the Official Local Casino of the 76ers while betPARX is the Official Winning Partner of the team, providing fans the ultimate 76ers gameday experience.
Scientific Games has partnered with a Montreal non-profit organisation to create an urban agricultural farm at the company’s Canadian lottery instant game production facility. La Cuisine Collective Hochelaga-Maisonneuve will build a community inclusive, sustainable farm on Scientific Games’ land.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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