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Gaming Americas Weekly Roundup – October 17-23

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

XP League, the first and largest esports franchise in North America, has been awarded the STEM.org Accredited Experience Trustmark, making the brand the first and only esports franchise to be certified as a STEM.org Accredited Educational Programme.

SportsGrid Network has announced that it will offer its comprehensive daily sports betting coverage via The Associated Press. Content is now available on the AP Video Hub and Newsroom platforms, which provide online delivery of broadcast-quality video to the world’s leading digital publishers, news portals and broadcasters.

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New rebranded signage for Bally’s casino locations in the US have been developed and installed by YESCO. The monumental project included removing old signs displaying each property’s previous name and installing brand-new Bally’s signage. Updated locations include Lincoln Twin River, Rhode Island; Tiverton, Rhode Island; Shreveport, Louisiana; Evansville, Indiana; Quad Cities, Illinois; Lake Tahoe, Nevada; Black Hawk, Colorado; and Kansas City, Missouri.

International Game Technology PLC (IGT) announced that its Wheel of Fortune slots minted a millionaire in September. The lucky slots player was playing Wheel of Fortune Pink Diamond slots on September 16 at Foxwoods Resort Casino in Mashantucket, Connecticut and won $1,206,676.

Real Luck Group Ltd and its subsidiary companies doing business as Luckbox, an award-winning provider of licensed, real money esports betting, sports betting and casino games, announced that it will sponsor one of Peru’s premier esports team, Thunder Awaken.

For the second year in a row, the San Manuel Band of Mission Indians has been awarded “Responsible Business of the Year” at the 2022 Global Gaming Awards in Las Vegas.

New Partnerships

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U.S. Integrity has announced a comprehensive partnership with Saracen Casino Resort, currently the biggest sportsbook in the state of Arkansas. U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to Saracen Casino Resort. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular officiating and wagering patterns.

EQL Games has signed an agreement with Australian game studio ReelPlay to provide iLottery content to North American lotteries. EQL Games’ proprietary RGS technology will be used to integrate with lotteries to provide ReelPlay games through lotteries that allow for the purchase of games online.

Pragmatic Play has signed a multi-vertical deal with the Peruvian operator Bonanza.club. The latest in a string of partnerships in the burgeoning South American market, Pragmatic Play will supply four of its major product lines with Slots, Live Casino, Virtual Sports and Bingo to the operator.

The Philadelphia 76ers has announced an extension of their partnership with Greenwood Gaming, the parent company of Parx Casino and betPARX. This extended partnership designates Parx Casino and betPARX as Official Banner Partners of the Philadelphia 76ers. Parx Casino is the Official Local Casino of the 76ers while betPARX is the Official Winning Partner of the team, providing fans the ultimate 76ers gameday experience.

Scientific Games has partnered with a Montreal non-profit organisation to create an urban agricultural farm at the company’s Canadian lottery instant game production facility. La Cuisine Collective Hochelaga-Maisonneuve will build a community inclusive, sustainable farm on Scientific Games’ land.

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TESTA debuts TESTA Score, allowing operators to benchmark UX

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TESTA, the crowd testing platform for the iGaming industry, has launched its innovative TESTA Score with CasinoCompare.ph, a Philippine-focused online casino affiliate—and the only platform exclusively listing PAGCOR-licensed online casinos.

TESTA Score is a new UX quality benchmark developed by TESTA that shines a light on online casino brands in markets with new regulatory compliance standards.

Using real testers with local devices, IDs and bank accounts, TESTA evaluates each operator’s performance across four key processes – registration, deposit, withdrawal and KYC.

Each process is scored against strict usability parameters such as the number of required input fields, page clicks, lead times for verification and fund arrival, as well as the number of KYC attempts required.

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The total possible score is 100, divided across:

The TESTA Score provides objective, player-centric transparency in any market.

With local connectivity, device preferences and regulatory friction in mind, the scoring system reflects the real-world user journey and highlights where improvements are most needed.

This then provides a chance for operators to improve their key flows, especially KYC, and then apply for a re-test to update their published score.

CasinoCompare.ph becomes the first online casino affiliate to deploy TESTA Score, with six Philippine-licensed online casinos now ranked. The site is operated by AFFILI.ph whose aim is to set a new industry standards for transparency, trust, and player confidence.

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The six sites include Casino Plus, Desk Game, FBM E.Motion, Bet88, PlayTime and Crazy Win.

While most operators performed well on the core user flows, the KYC process emerged as the main differentiator.

Operators that lacked a working KYC step at withdrawal automatically received a zero in that category, pulling down their overall TESTA Score significantly.

This is how they fared:

Casino Plus led the pack with a total score of 97/100, earning perfect marks in registration, withdrawal, and KYC, and only dropping points on deposit due to a single extra page click.

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As well as accessing TESTA Score through their affiliate partners, operators can work directly with TESTA to determine their TESTA Score.

Chris Johnson, TESTA CMO, said: “Born out of frequent client requests for key processes testing, and competitor benchmarking, the TESTA Score measures the parts of the customer journey, outside of game play, that make or break player acquisition and retention.

“Operators can use their TESTA Score to understand where they stand out over their rivals and where there is a gap they need to close.

“It’s great to see that six Philippine-licensed casinos have already used TESTA Score to benchmark their UX and acquisition flows, and we look forward to working with more moving forward, both in the Philippines and other markets around the world.”

The post TESTA debuts TESTA Score, allowing operators to benchmark UX appeared first on European Gaming Industry News.

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Yolo Investments completes raise for €100m Fund II

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Yolo Investments has closed fundraising for its flagship Fund II after hitting its €100 million target.

The fund comprises €50 million in external capital, as well as a €50 million commitment from Yolo Group.

It brings together a network of 23 investors, including founders and industry thought leaders, further strengthening the Yolo Investments ecosystem and enhancing the strategic value it can offer portfolio companies.

Fund II has already backed 12 companies across igaming, blockchain and fintech, with notable investments including Dabble, Kraken and Syfe. It expects to make a further 10 investments over the next 12 months.

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Tim Heath, GP at Yolo Investments, said: “We’re absolutely thrilled to be closing our raise for Fund II having hit our target. This took place during challenging market conditions, with global VC fundraising facing significantly more headwinds compared with previous vintages. But investors have looked at our previous funds’ track record and the strength of our ecosystem, and have strongly backed us.

“We are humbled by that response as a real vote of confidence, not just in what we’ve built so far, but in where we’re heading next. We will continue to back more brilliant founders and help them scale faster, smarter and with the full power of the Yolo ecosystem behind them.”

Yolo Investments’ Fund II is structured as a Guernsey-registered limited partnership, and is licensed by the Guernsey Financial Services Commission (GFSC). 

The post Yolo Investments completes raise for €100m Fund II appeared first on European Gaming Industry News.

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The post Party Like It’s 3000 BC in Shake Your Mummymaker! at SlotsCapital.lv – Plus a 175% Bonus Up to $1,750 appeared first on European Gaming Industry News.

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