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Salsa Technology prepares for Web3 future with xCite Group partnership
Salsa Technology has agreed a partnership with the web3 pioneer xCite Group, to create an enhanced user experience for its B2B partners by integrating web3 products into their portfolio. Respective products are developed and integrated by Betopia, the iGaming arm of xCite Group.
This forward-looking deal will help Salsa reshape the future of iGaming technology by evolving the industry into new territories where people will connect across a decentralised online ecosystem.
xCite specialises in bridging the gap between Web2 and Web3 by providing a path to a new World Wide Web environment where decentralisation, blockchain technologies, and token-based economics thrive. This is achieved through an end-to-end project approach from the strategy to the implementation of web3 components. Those Web3 iGamin solutions that include a high reward tokenised reward systems, token-based raffles, NFT based subscription models as well as tailored on-chain betting protocols.
“Salsa Technology provides an operational iGaming platform that is strategically positioned in our target markets with a proven record of innovation and technological advances, which makes them the perfect partner for us,” Max Jonnsson, CEO xCite Group.
Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “Given the combined industry knowledge and expertise of Salsa, along with the deep understanding xCite has of Web3, we have formed an ideal match of skills to expand in South America.”
Betmotion, an integral client of Salsa, is to benefit from the agreement with the xCite Group as its consumer audience will now be able to journey into an immersive extended reality that promises deeper levels of connectivity.
Betmotion’s COO Luis Traversa added: “As awareness of Web3 and its capabilities becomes more common, we hope to see this sentiment spread to more people across the industry. From Betmotion’s point of view, we need to explore new horizons focused on UX, which has always been and will be our philosophy.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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