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Gaming Americas Weekly Roundup – October 10-16

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

International Game Technology (IGT) announced that its award-winning cashless gaming solutions, Resort Wallet and IGTPay, are deployed at Indigo Sky Casino in Wyandotte, Okla.

Acres Manufacturing Company announced that Maverick Gaming will implement Acres’ CMS+ and Cashless Casino technology applications, both of which leverage the Company’s Foundation platform.

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TransAct Technologies Incorporated announced that it has been selected by Sky River Casino located in Elk Grove, California to provide TransAct’s industry-leading Epic Edge TITO printer in all slot machines within the 100,000 square foot gaming floor.

International Game Technology has launched Wheel of Fortune Slots Zone at OYO Hotel & Casino in Las Vegas. The compelling space houses a dozen of IGT’s premium Wheel of Fortune slots games in an energizing environment synonymous with the popular theme.

Skilrock Technologies, a Gold Contributor to the World Lottery Association, is going to participate in the World Lottery Summit 2022 being held from October 16-20, at Vancouver Convention Centre, Vancouver, Canada.

Aristocrat Leisure Limited has rebranded its online Real Money Gaming (RMG) division as Anaxi. Aristocrat announced the creation of a dedicated online RMG business in February 2022, as part of its strategy to enter and grow in this important Gaming adjacency.

KeyStar Corp has acquired the assets of ZenSports and esports gaming specialist Ultimate Gamer. As part of the acquisition of ZenSports’ assets and brand, the ZenSports team has joined KeyStar.

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VizExplorer has partnered with northern Michigan’s Grand Traverse Resort & Casinos for player development and marketing analysis programmes at Turtle Creek Casino & Hotel and Leelanau Sands Casino & Lodge.

PointsBet announced a first-of-its-kind content experience on its app. In addition to live streaming, the platform will now feature clips directly focused on betting events, along with access to individual custom-curated feeds and PointsBet+, the company’s new content hub.

New Partnerships

Sparket’s Social Betwork has signed a partnership agreement with Station Casinos, a subsidiary of Red Rock Resorts, to license software that will be integrated into the Company’s virtual casino STN Play app.

Elys Game Technology has announced a partnership with Bookmakers LLC to provide land-based sportsbook services within the Top Hat Sports Bar & Grill, located in Parkville, Maryland.

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NeoPollard Interactive has signed an agreement to deliver game content to the Georgia Lottery. The supplier will deliver games via an integration of its remote gaming server.

BetMGM has become an Official Sports Betting Partner of the Cincinnati Reds. The new relationship strengthens BetMGM’s presence in Ohio ahead of the state’s scheduled launch of legalised sports betting on January 1, 2023.

New Appointments

MGM Resorts International has appointed Gary Fritz as the new President of MGM Resorts Interactive. Fritz will oversee and advance MGM Resorts’ diversification strategy by expanding the Company’s digital platforms organically and through acquisitions.

NOVOMATIC has announced that Marcelo Suhner has resumed his role as the Managing Director of Crown Gaming México and will now become the acting CEO.

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Pace-O-Matic has appointed former Pennsylvania State Police commissioner Frank Noonan to its Board of Directors.

Aristocrat Gaming has appointed Joe Kaminkow as its Chief Innovation Officer.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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