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Azerion announces acquisitions totalling approximately €12 million
Azerion has announced the completion of several acquisitions for an aggregated consideration of approximately €12 million (cash and share consideration). The acquisitions include Vlyby Gmbh, a fast growing ad tech company focused on programmatic video advertising and self-service publisher solutions, as well as a number of asset deals consisting of full monetization solutions for digital publishers in Italy (TakeRate) and France. These acquisitions generated approximately €14 million revenue in 2021.
Atilla Aytekin, co-CEO of Azerion, commented: “Our M&A pipeline remains strong, as demonstrated through this latest round of acquisitions. With every new integration we are delighted to see the Azerion platform growing ever stronger and improving the way we are able to satisfy the needs of our customers and partners. We will continue working actively and selectively on strategic M&A opportunities to complement our organic growth.”
To further enhance its monetization capabilities, Azerion will integrate VlyBy’s advertising technology including a product suite that allows publishers to offer video advertising inventory to multiple demand partners simultaneously, optimize pricing with machine learning and combine high performance video player solutions with self-service management and real-time performing interface.
In addition, the asset deals (including TakeRate) will supplement the Azerion platform with fully managed solutions for publishers, simplifying the process of advertising sales and maximizing ad revenue. The acquired assets are already highly effective in solving publisher challenges, offering features such as fixed revenue guarantees based on page view performance. With these integrations Azerion will reinforce its full monetization offering in Europe and significantly improve its level of support for local customers.
The aggregated paid consideration includes up to approximately 50% cash payment (combination of upfront and deferred payments). The remaining balance is settled through an Azerion ordinary shares consideration, resulting in 785,540 treasury shares being transferred to the selling shareholders. The acquisitions were completed at the end of Q3 2022.
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ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all
A door opens, but what’s behind it? That’s the question players will be able to answer when they take on the latest game from in-demand iGaming content provider, ICONIC21.
In Knock Knock, nothing is guaranteed as players find themselves in front of a door that they must choose whether to open or not.
What’s on the other side? It could be an Increasing Multiplier, or it could be the players’ accrued winnings and original bet being cruelly taken away from them.
Knock Knock takes the first-person, high-suspense format and gives player control over how far they progress into the game – do they want to open another door for the chance to multiply their current win, or do they want to cash out?
This generates unrivalled levels of excitement and anticipation. Do players go for a long door-opening streak, or does the pressure get too much and they opt to lock in their winnings and step away?
Either way, one wrong move and the run comes to an abrupt end.
Knock Knock also comes with a visual path history. The main difference between the three levels lies in the probability of the multiplier: the harder the level, the higher the multiplier – but also the greater the chance of losing.
Either way, players are left with the same question. Do you walk away, or do you knock again?
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Knock Knock offers an intense, high-suspense experience that players will want to experience again and again.
They must put their nerves to the test as they open doors in search of the game’s biggest win multipliers, but in doing so, they risk losing it all.
Knock Knock is designed for all types of risk-takers – from cautious players to fearless thrill-seekers. By choosing the difficulty level, each player tailors their own balance of success odds and potential multipliers, making every round as safe or as bold as they want.
This marks a milestone in the growth of our RNG portfolio, reinforcing our position as a forward-thinking iGaming content provider and expanding our footprint in the non-traditional games space.”
The post ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all appeared first on European Gaming Industry News.
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New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products
Various developments, such as the Winpot game mechanics and standout titles such as Joker Winpot and Shoot Happens, underscore ELA Games’ innovative philosophy.
The Winpot mechanic introduces a progression-based experience that gives players more agency over their gameplay. At the essence of the mechanic, player wins are stored in the Winpot, where they can then choose to continue playing and accumulate a larger payout or cash out at any point.
Joker Winpot and the newly released Shoot Happens are examples of how ELA Games’ creativity and innovation led to commercial success. The former is a 1×1 game that’s simple to understand with high replayability due to the decision-making aspects and accessibility. The latter is a narrative and progression-based title where players have 3 shots to defeat increasingly tougher opponents. Both games break from traditional gameplay with tactical depth, high replayability, and fresh mechanics.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “What makes innovation meaningful and impactful is when it changes how players interact with content. For example, with Joker Winpot and Shoot Happens, our innovation was not adding complex features but stripping back gameplay to include the player more in decision-making to create a new game archetype. This nomination shows us that we’re making meaningful strides in challenging overplayed and stale gaming experiences, and we’re honoured to receive such recognition.”
The ELA Games team will attend the SBC Summit Lisbon from 16 – 18 September.
The post New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products appeared first on European Gaming Industry News.
This September, the Slotegrator team is heading to the heart of the Mediterranean to join one of the industry’s most vibrant events, SiGMA Euro-Med, taking place September 1-3 in Valletta, Malta. What will Slotegrator wow us with this time?
Malta isn’t just a picturesque island, but a global iGaming hub. With its robust regulatory framework, thriving business ecosystem, and long-standing reputation as a home for iGaming, Malta is the perfect place for meaningful conversations and strategic partnerships.
SiGMA Euro-Med unites key players from Europe, Africa, and Latin America, creating a dynamic space for networking, learning, and discovering what’s next in the world of iGaming — and Slotegrator will be right at the center of it all.
Slotegrator is coming to SiGMA with its full arsenal of solutions designed to elevate online casino and sportsbook businesses:
- A Turnkey online casino solution for operators who desire a fast, flexible, and future-proof launch.
- One of the industry’s best game aggregation solutions: APIgrator, which integrates 30,000+ games from 180+ top game providers in a single session.
- The latest updates and features that reflect the company’s vision of what modern iGaming should be.
“Every time we attend SiGMA, we come back inspired. Malta is a symbol of where the industry is going, and a place where ideas ignite and opportunities are born. Expect high energy, big conversations, and unforgettable moments. Our team will be on hand to share insights, explore trends, and connect with both longtime partners and new faces. We’re bringing our passion, our technology, and our vision for the future of iGaming,” says Svetlana Kirichenko, head of marketing at Slotegrator.
Whether you’re launching your first brand or expanding your existing empire, Slotegrator is your partner for growth. Don’t miss your chance to connect with the Slotegrator team at SiGMA Euro-Med 2025. See you in Malta at stand 5020!
Slotegrator has been proudly shortlisted in the category BEST AGGREGATOR 2025 for the SiGMA Euro-Med Awards 2025, which recognize excellence in the iGaming industry. You can show your support by voting for the company here.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Feel the Malta energy: meet Slotegrator at SiGMA Euro-Med in September appeared first on European Gaming Industry News.
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