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Esports Proposed As Official Medal Sport At AIMAG 2025

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Esports has been included into the proposed list of official medal sports to be contested at the Asian Indoor and Martial Arts Games 2025. Announced at the recently concluded 41st Olympic Council of Asia (OCA) General Assembly last week, this proposal is a step towards seeing esports elevate its status from demonstration games to a full-fledged medal event.

Set to take place in Riyadh, AIMAG 2025 will be the 7th Asian Indoor and Martial Arts Games, and marks the first time Saudi Arabia. The next AIMAG will take place next year in Chonburi, Thailand.

If successful, having esports feature as an official medal event at AIMAG would have brought the progress full circle, following its debut in a multi-sporting event’s program at the AIMAG 2017 in Ashgabat, Turkmenistan as a demonstration sport. From thereon, esports has appeared at the 2018 Asian Games as demonstration sport followed by full-medal events at the 2019 and 2021 SEA Games. Esports was also planned as a full-medal sport at the 2022 Asian Games that is currently postponed.

Mr Animesh Agarwal, Founder & CEO, 8bit Creatives, India’s leading esports consulting and talent agency & an ex-esports athlete:

With esports gaining the momentum that it has, it has made its way into various national and international platforms including the Asian Games. The most recent consideration of adding esports to AIMAG 2025, comes as a very welcome move. At a time when the gaming industry in India is getting redefined and diversifying into many new games while recovering from recent setbacks, this comes as a validation of the prominence of esports in this world. Clearly, the growth track that Gaming and Esports have been on, is going to continue.

Such developments instil a lot more confidence in the whole sporting ecosystem built around esports and is an inspiration for budding esports players to hone themselves. Our esports teams, 8bit & sOul are all motivated to work hard and represent India in these national and international tournaments and bring laurels for the country. At 8Bit Creatives, we are committed to nurturing and supporting more and more esports players in our country to put India on the global map.

Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF):

What better news than this, from the first addition of esports as a demonstration event at AIMAG 2017 to being included as a proper medal event at AIMAG 2021 (postponed due to the pandemic) and now possible inclusion at AIMAG 25 brings us immense joy & excitement. It is safe to say that Esports is not far away from being considered a mainstream sport now courtesy of the remarkable efforts undertaken by the AESF and the OCA. The event AIMAG 2025 is set to take place in Riyadh and the Saudi Arabia government recognised esports as a sport there which is very encouraging.

ESFI is proud to be a full member of the AESF and to have participated in all major sporting events conducted by the OCA. With these constant landmarks scaled by Esports on the international stage under the committee that has already recognised it as an official sport, it is now time for the Indian government to do the same as well so that we will have the proper infrastructure, training facilities and coaching given to our young esports athletes.

Rohit Jagasia, Founder & CEO, Revenant Esports:

It’s great to see Esports continue its transition into major international multi-sports events after the Commonwealth Games and Asian Games. The AIMAG is a prestigious game organized by the OCA and having Esports as a full-fledged medal event in it will only increase its significance among the Indian population.

A lot of international organisations have already given official recognition to Esports and if our government was to follow suit, it would provide immense motivation to the hardworking gamers and esports athletes of the country who are already exceeding expectations in different rosters. We would definitely be excited to see India compete in Riyadh at AIMAG 2025 and win medals.

Rohit Agarwal, Founder & Director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:

It’s an absolute big win for the community. Being honoured as an official medal sport gives so much more credibility to esports, not only as a sport but as a viable career option. We need more of such instances to attract higher interest from the government, investors, and most importantly, fans. Not too long until we see Esports being placed in the same league as cricket, football, basketball, etc. and having similar fan power, scale and craze.

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GoldenRace launches Goal2Win to bridge the gap between football and numbers

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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.

Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.

Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.

Key features driving engagement and potential winnings:

Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:

  • Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
  • Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
  • Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
  • Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.

Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.

The post GoldenRace launches Goal2Win to bridge the gap between football and numbers appeared first on European Gaming Industry News.

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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform

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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.

PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.

Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.

Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”

For PayAdmit’s merchants, the integration with Yaspa delivers:

  • Real-time deposit confirmation
  • Lower processing costs versus traditional methods i.e. debit and credit cards
  • Reduced fraud and chargeback risk with bank-level authentication
  • A smoother mobile journey with no card details to key in

Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.

Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”

The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.

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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business

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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.

Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.

Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.

Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.

Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”

Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”

The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.

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