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UK’s CAP: New Content Restrictions on Gambling and Lotteries Ads

New rules with tougher protections for under-18s came into force on October 1, further strengthening the Committee of Advertising Practice’s (CAP) commitment to safeguard young people and vulnerable audiences.
The Advertising Standards Authority (ASA) has revealed that it will now consider complaints about the content of gambling and lotteries ads to ensure that it is not likely to appeal strongly to children and young people.
Under the new rules, marketers are now required to ensure that their campaigns are in line with the regulator’s rules.
The previous rules required that ads must not be of “particular appeal” to children. The new “strong” appeal test prohibits content (imagery, themes and characters) that has a strong level of appeal to under-18s regardless of how it is viewed by adults. This will significantly impact gambling advertisers looking to promote their brands using prominent sports people and celebrities as well as individuals like social media influencers, who are of strong appeal to those under 18. In practice, this will significantly restrict the imagery and references that gambling ads will be allowed to use and should decrease the potential for gambling ads to attract the attention of under-18s in an audience. For example, ads will not be able to use:
- Topflight footballers and footballers with a considerable following among under-18 on social media.
- All sportspeople well-known to under-18s, including sportspeople with a considerable volume of under-18 followers on social media.
- References to video game content and gameplay popular with under-18s.
- Stars from reality shows popular with under-18s, such as Love Island.
CAP announced the outcome of its consultation on the proposals in April. The consultation responded to GambleAware research, which for the first time looked in detail at the impact of gambling ads in the UK. The findings of this report indicated that regulatory changes could help continue to protect under-18s from gambling-related advertising harms.
Alongside the new rules, CAP has developed a detailed piece of guidance to bear out the application of the new strong appeal standard, along with consolidating existing advice on the interpretation of the Codes’ other rules for under-18s.
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PAGCOR sends Php30M in relief aid to storm-hit families

The Philippine Amusement and Gaming Corporation (PAGCOR) has released over Php30.41 million worth of food and non-food aid to communities devastated by the recent onslaught of heavy rains and floods in the country.
The state gaming agency reported that as of Saturday, July 26, a total of 33,250 relief packs consisting of 17,000 food packs and 16,250 non-food items have been released to local government units (LGUs) in Metro Manila and nearby provinces.
“As millions in Metro Manila and other provinces suffer from torrential rains and floods triggered by the southwest monsoon and tropical storms, we quickly mobilized our relief operations teams,” said PAGCOR Chairman and CEO Alejandro H. Tengco.
“As the government’s partner in nation-building, we are morally- and duty-bound to come to the aid of Filipinos in times of need, and that includes being one of the first responders when calamities strike,” he added.
The LGUs that received relief assistance from PAGCOR included the City of Manila, Quezon City, Marikina, Parañaque, Cavite, Batangas, Rizal, Bulacan, Occidental Mindoro, La Union, and Laguna.
Distribution was facilitated through PAGCOR’s Imus and Angat warehouses in coordination with LGUs and logistics partners.
The agency also extended support to ACT Teachers Partylist and Nanay Partylist by providing relief goods for distribution to affected constituents.
“Our relief operations are ongoing and will continue in the coming days as we aim to reach out to more communities affected by the recent calamities,” Mr. Tengco said.
“Hopefully, we would be able to bring not just food and other essentials but also much-needed hope and support.”
According to the National Disaster Risk Reduction and Management Council’s latest report, the recent severe weather events have affected 5.29 million people or 1.46 million families across 17 regions.
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Joona “Serral” Sotala Secures the StarCraft II at the 2025 Esports World Cup Crown Following a Dominant Display

Joona “Serral” Sotala has been crowned the StarCraft II at 2025 Esports World Cup champion, following a 5-2 victory over Virtus.Pro’s Doh-Woo “Classic” Kim in a dominant Best-of-Nine series.
After a tough result in 2024, Serral returned stronger to take the title. With his 2024 rival Clement “Clem” Desplanches exiting earlier in the event, Serral entered the final as the clear favourite following a flawless 4-0 fight in his semi final bout.
While Serral was expected to perform well, the level of control and dominance across the series caught many off guard. Serral started strong, claiming the first two maps of the series, with Classic able to fight back to claim two games. With the scores at 3-2, however, Serral was able to push on to claim the final two maps and secure the series win.
This victory in StarCraft II at EWC 25, confirmed his place as one of the greatest players in the game’s history. En route to the final, Serral remained unbeaten, dropping only two maps across the entire event. This also marks his third world championship title – he won his first world championship at Intel Extreme Masters Katowice in 2022 and successfully defended that crown in 2024.
“To be honest, after a 2-0 start, I was extremely confident. A couple of hiccups did not bother me too much,” said Joona “Serral” Sotala. “It feels absolutely fantastic, this is what I came for, and this is what I got. It’s the best feeling in the world.”
Joona “Serral” Sotal earns 1000 Club Championship points for BASILISK with his victory. The win moves BASILISK up to joint eighth place as Serral manages to secure the side their first points of the Esports World Cup 2025.
The post Joona “Serral” Sotala Secures the StarCraft II at the 2025 Esports World Cup Crown Following a Dominant Display appeared first on European Gaming Industry News.
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Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming

Bety Casino, owned and operated by Platinum Technology NV, officially launches its new crypto gambling platform Bety.com. It is offering players 10,000+ titles, several unique in-house games, and instant withdrawals via cryptocurrencies. The platform also operates under the license and regulation of the Curacao Gaming Control Board (GCB) to ensure players globally enjoy gambling in a secure and fair environment.
The majority of the game titles provided by Bety Casino are sourced from leading suppliers like Pragmatic Play, BGaming, Red Tiger, and Microgaming. With so much focus on responsible gaming, security, player entertainment, and satisfaction, Bety aims to redefine the online crypto gaming industry.
‘’Our vision for Bety Casino was basically to develop a crypto casino where every gamer or bettor feels safe, entertained, and fully in control of their funds.’’. Said a Bety chief executive Durrant Nagra. ‘’Our partnership with reliable software providers is really an assurance of an elite gaming experience. With over 10,000+ titles in our library that include online slots, table games, live dealers, and in-house games, every gamer will enjoy our selection.
‘’At Bety, we believe in creating a safe and enjoyable environment for all our players. We highly promote responsible gaming practices by offering features and/or tools that will help our gamers stay in control. Some of our responsible gambling resources include self-exclusion and setting deposit limits. Besides, our support team is well-trained to assist any player who might need help managing their gaming habits.’’ He added.
Both casual and high rollers can potentially enjoy one of the most competitive welcome bonuses of 280% up to €12,000 (or equivalent value in crypto) plus 150 free spins upon signing. Gamers can also enjoy regular promotions, tournaments, and lotteries. The platform also processes payout requests instantly via more than 10 popular cryptocurrencies like BTC, ETH, LTC, DOGE, USDT, and BNB.
‘’From the time players register to the moment they want to withdraw their winnings, we have ensured that every step is simple, fast, and rewarding.’’ Continued Bety chief executive, Durrant Nagra. ‘’The overwhelmingly positive feedback from our members is a clear indication that crypto gambling can be a truly premium experience.’’ Bety team.
Bety Casino has set out to be a game changer amongst other crypto casinos, a platform with exceptional value for users and players. From its notable features like its no KYC policy and fast transactions to its curated premium game library and rewarding bonus system, Bety delivers on key expectations for today’s crypto gamblers, combining variety, speed, and security in one platform.
In addition to its active customer support, advanced security features, and transparent operations, Bety is steadily positioning itself as the platform of choice for discerning players in 2025 and beyond.
About Bety Casino
Bety is a globally leading cryptocurrency gaming and betting platform offering an elite casino and sports betting experience. The platform leverages blockchain technology to ensure transparent, secure, and efficient transactions. Supporting 10+ cryptocurrencies, Bety allows players to make instant transactions with no hidden fees or delays.
Users can follow Bety platforms to stay tuned:
Website: https://www.bety.com
Twitter/X: @betyofficial88
Telegram: @Betyofficial08 / @Betyofficial888
Facebook: www.facebook.com/people/BETY/61577217343728/
Instagram: @betyofficial88
The post Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming appeared first on European Gaming Industry News.
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