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UK’s CAP: New Content Restrictions on Gambling and Lotteries Ads

Published

3 years ago

October 5, 2022

Reading Time: 2 minutes

New rules with tougher protections for under-18s came into force on October 1, further strengthening the Committee of Advertising Practice’s (CAP) commitment to safeguard young people and vulnerable audiences.

The Advertising Standards Authority (ASA) has revealed that it will now consider complaints about the content of gambling and lotteries ads to ensure that it is not likely to appeal strongly to children and young people.

Under the new rules, marketers are now required to ensure that their campaigns are in line with the regulator’s rules.

European Gaming Congress 2024 (Warsaw, Poland)

The previous rules required that ads must not be of “particular appeal” to children. The new “strong” appeal test prohibits content (imagery, themes and characters) that has a strong level of appeal to under-18s regardless of how it is viewed by adults. This will significantly impact gambling advertisers looking to promote their brands using prominent sports people and celebrities as well as individuals like social media influencers, who are of strong appeal to those under 18. In practice, this will significantly restrict the imagery and references that gambling ads will be allowed to use and should decrease the potential for gambling ads to attract the attention of under-18s in an audience. For example, ads will not be able to use:

Topflight footballers and footballers with a considerable following among under-18 on social media.
All sportspeople well-known to under-18s, including sportspeople with a considerable volume of under-18 followers on social media.
References to video game content and gameplay popular with under-18s.
Stars from reality shows popular with under-18s, such as Love Island.

CAP announced the outcome of its consultation on the proposals in April. The consultation responded to GambleAware research, which for the first time looked in detail at the impact of gambling ads in the UK. The findings of this report indicated that regulatory changes could help continue to protect under-18s from gambling-related advertising harms.

Alongside the new rules, CAP has developed a detailed piece of guidance to bear out the application of the new strong appeal standard, along with consolidating existing advice on the interpretation of the Codes’ other rules for under-18s.

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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify

Published

11 hours ago

September 11, 2025

Adrienn Sarkany

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With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.

Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.

For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.

The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.

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Slots Temple Announces Exclusive Free-to-Play Tournament Partnership with Pragmatic Play

Published

13 hours ago

September 11, 2025

Adrienn Sarkany

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Leading online casino operator Slots Temple is excited to announce a brand-new partnership with the UK’s number one slot provider, Pragmatic Play. This exclusive new deal will allow Slots Temple to integrate Pragmatic Play’s industry-leading products into its free-to-play tournament platform.

As part of this collaboration, Pragmatic Play’s renowned online slot portfolio, which features popular titles like Big Bass Bonanza, Big Bass Splash, and Gates of Olympus, will be available on Slots Temple’s tournament platform.

This is a landmark moment for Slots Temple as it continues establishing itself as a unique proposition in the UK marketplace. The operator became the first affiliate site to receive a full United Kingdom Gambling Commission license, enabling it to offer real-money prizes and slots to its customers. Through this partnership, Slots Temple will also be the first operator in the UK to offer free to play Tournaments (on Pragmatic Play Slot Games) that award real cash prizes

Slots Temple is committed to giving its players access to the latest and best slots available, and this new partnership underscores that dedication.

Fraser Linkleter, CEO of Slots Temple, said: Tournaments are the beating heart of everything we offer here at Slots Temple. By signing this exclusive partnership, we are continuing to demonstrate to our players our commitment to collaborating with the best the industry has to offer.

“Slots Temple has repeatedly proven itself to be a trailblazer in the UK slot scene, and we’re excited for their players to engage with our titles through dynamic tournaments. Our games are designed with player engagement in mind, making them a perfect match for this format.” Beatriz Chamero, Business Development Manager at Pragmatic Play commented.

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iGP Partners With BetComply to Support Strategic Expansion

Published

13 hours ago

September 11, 2025

Adrienn Sarkany

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iGP, the full-service iGaming platform, aggregator, and lottery provider, has partnered with regulatory consultancy BetComply to accelerate its strategy to expand its presence in regulated markets. This marks a key milestone in iGP’s multi-year transformation project into a leading B2B iGaming solutions provider, following a strategic shift to become a purely B2B-focused business.

BetComply, the leading compliance advisory business, will provide iGP guidance across licensing applications, documentation preparation, internal controls, and technical compliance. This ensures iGP and its operator partners are fully equipped to launch and scale successfully in regulated markets.

The strategic collaboration adds further strength to iGP’s full-suite offering, which includes a feature-rich iGaming Platform, the next-generation iGaming Deck aggregator, turnkey casino and sportsbook offering, integrated crypto and retail capabilities, as well as the latest lottery solution. With BetComply’s expertise, iGP reinforces its ability to deliver long-term compliance assurance alongside the robust infrastructure operators depend on.

Having evolved from a fast-growing tech provider to a trusted partner for scalable growth, iGP empowers operators to expand with confidence and achieve sustainable success in competitive regulated markets.

Jovana Popovic Canaki, CEO at iGP, said: “Partnering with BetComply marks a significant milestone that underscores both our ambition and momentum. It strengthens iGP’s position as a serious player in regulated markets worldwide, and I’m immensely proud of the teams and partners who made this possible. With BetComply’s support, we are ready to deliver our technology and vision to operators across regulated markets. We look forward to announcing our new market launches shortly.”

Mike de Graaff, Chief Compliance Officer at BetComply, said: “We’re excited to support iGP as they target to expand into regulated markets. Our role is to ensure that iGP and its partners enter every jurisdiction on a strong and sustainable compliance foundation, giving operators the confidence to focus on growth.”

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