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Betsoft Gaming Enters Romanian Market with 888 Deal
Betsoft Gaming, an award-winning content provider, has announced the launch of its slot gaming titles into the Romanian market on 888casino, one of the world’s leading online casino brands and part of 888 Holdings plc.
Building further on the 2021 deal signed with 888 Holdings, the teams will continue their successful integration of Betsoft’s portfolio across key regulated European markets. With Italy and Spain and Sweden already live, Betsoft is consolidating its presence across the continent with 888.
This latest deal will see 888 host Betsoft’s award-winning portfolio, which includes big hit releases Primal Hunt, Stacked and Take the Bank as well as the renowned magic release Book of Darkness.
888 has been an established casino operator across Romania since 2016. It is licenced by the National Gambling Office of Romania and offers Romanian players a unique and fully localised offer in their own currency.
New players will be able to enjoy generous welcome bonus offers and the 888 Club offers Player Points that can be redeemed for prizes. With a population of just over 19 million, an established casino sector and one of the world’s fastest internet speeds, Romania is a burgeoning market for online gaming.
“We have been delighted with the smooth integration of our award-winning games across the 888 sites. Romania is an exciting growth market for us and one where we are already well-known, so we are looking forward to a very successful launch with 888,” Anastasia Bauer, Head of Account Management at Betsoft Gaming, said.
“We are delighted to be hosting Betsoft’s dynamic and high-quality content titles for our Romanian players. Their localised releases help enhance our selection of innovative and exciting games as we continue the roll out of this partnership across our European sites, and we are looking forward to extending our partnership further around the world into the future,” Talya Benyamini, VP B2C Casino at 888, said.
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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024
Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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