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CREY Games Partners with Tebex
CREY Games, a company building the world’s most accessible, non-technical game creation platform, and Tebex, Overwolf’s monetisation solution for games and private game servers, announced a new partnership. This collaboration will financially reward CREY’s game creators as users will be able to acquire and spend the platform’s currency through a Tebex-powered webstore. In turn, game creators will be rewarded for their creations via in-game purchases. The first title to integrate this functionality is Time Travellin’ Zombies, an action shooting multiplayer cooperative game.
CREY Games is empowering creators to build, play and monetise games without the barriers of learning to code. Its mission is to solve the problems that user-generated games face around creation, distribution and financing. With over one million installs to date, CREY gives creatives of all backgrounds an avenue to create entertaining and fun experiences within minutes.
Tebex provides an end-to-end solution for game studios looking to monetise their UGC communities, which spans from handling worldwide payments to processing creator payouts. Since its inception, Tebex has processed over 500M USD across its monetisation platform.
“CREY levels the playing field when it comes to game development and is empowering a new generation of creators to make and publish games more easily than ever before. We are excited to partner with the team to enable rewards for the thousands of creators on the CREY platform while strengthening the burgeoning UGC movement,” Lee McNeil, director of product for Tebex at Overwolf, said.
“Tebex has built an outstanding end-to-end service that will add an enormous amount of value to our users and will help us make monetization more fair, transparent, and accessible for UGC game creators. We share a vision of removing barriers in game creation, so we’re truly excited about this partnership, which is just the beginning when it comes to providing exceptional benefits to CREY Games, Overwolf, and Tebex users,” Benjamin Flosser, Product Director at CREY Games, said.
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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