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Gaming Americas Weekly Roundup – September 12-18
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Entain announced that its Sports Interaction brand has secured an online gaming license to operate in the recently regulated Ontario market, from the Alcohol and Gaming Commission of Ontario.
BetMGM and Arizona Cardinals debuted the first sportsbook at a National Football League (NFL) stadium. The BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000-square-foot entertainment destination featuring state-of-the-art sports wagering amenities.
PointsBet, in partnership with The Riverboat on the Potomac LLC, announced the opening of PointsBet Retail Sportsbook, Maryland’s newest retail sportsbook.
NOVOMATIC Americas is going to attend the Global Gaming Expo (G2E) in Las Vegas. At this year’s G2E, the company will stage fresh and exciting gaming highlights as well as new premium hardware and winning solutions.
World Champion Fantasy is looking for experienced esports gamers to beta test its new groundbreaking product, PlayerX. PlayerX is set to be released in Q4 2022.
Caesars Entertainment has announced the launch of the Caesars Sportsbook & Casino Truck Tour, an expansive fan engagement campaign featuring a fully branded 18-wheeler traveling across the US.
CT Gaming is going to showcase its latest innovations at G2E Las Vegas on October 11-13 at the Venetian Expo. The leading manufacturer and gaming solutions provider will be located on stand 2050.
The We-Ko-Pa Casino Resort in Arizona has launched its new sportsbook in partnership with Betfred.
Partnerships
Churchill Downs Incorporated announced a multi-year agreement with FanDuel Group (FanDuel) involving multiple facets of FanDuel’s sports wagering, advance deposit wagering (ADW) and television businesses.
The Women’s National Basketball Association (WNBA) and FanDuel announced a multiyear partnership extension, making FanDuel an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA.
Kindred and the Philadelphia Eagles extend the agreement of their partnership until the end of the 2024/25 season. The deal acts as a three-year extension, but will include a new “Unibet Landing” location at Lincoln Financial Field, which will host a range of fan engagement activities throughout the year.
BC.GAME and the Argentine Football Association have entered into a global agreement that will open an international pathway for both brands to reach a broader audience and create new activities that will bring the companies and its players closer together.
Vanta has announced its official partnership with Wisdom Gaming as the official coaching partner for the Minnesota Varsity League (MNVL).
Aristocrat Gaming and the New England Patriots announced a multi-year partnership making Aristocrat an Official Partner of the Patriots and Gillette Stadium.
XLMedia PLC announced an expanded partnership with Advance Local to create premium betting content and a new revenue stream for their MassLive.com brand.
Anomura has partnered with Atari, a founding member of the arcade game, game console and personal computer industries.
New Appointments
Allied Esports Entertainment announced that the Company’s Board of Directors has appointed Yinghua Chen as CEO. Chen had previously served as the Company’s President, Chief Investment Officer and Board Secretary.
Fanatics, a leading global digital sports platform, has appointed Jason White as Chief Marketing Officer of Fanatics Betting & Gaming, the company’s online sports betting and iGaming division.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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