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Altenar Powers The Mill Adventure’s Sportsbook Offering in the Dutch Market

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Platform provider The Mill Adventure, which secured certification in the Netherlands earlier this year, debuts Altenar as its sportsbook partner in the newly regulated market.

Since opening its regulated online gambling market in 2021, the Dutch market has shown significant potential for growth, especially in its sports betting sector. With Altenar’s award-winning solution, The Mill Adventure seeks to respond to the growing demand for the most competitive sports betting product in the market. From football to basketball, Altenar’s wealth of sports content is sourced from premium data partners — providing licensed operators with reliable and accurate data.

When it comes to its operations, The Mill Adventure places emphasis on regulatory compliance and safe gaming for players and ensures that its partners operate with the same standards. In this regard, Altenar provides robust security and risk management systems and offers top-of-the-line stability, all while providing players with the best possible, unique betting experience across desktop and mobile channels.

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“The Dutch market is an exciting territory as it is currently undergoing vast and speedy change; this offers Altenar and The Mill Adventure the perfect landscape to pioneer and implement newer technologies to get the product to the end user with ease. As two providers who cherish challenge and flexibility, Altenar and The Mill Adventure are a perfect match for the ever-changing face of Netherland’s betting landscape,” Gabriela Novello, Business Development Manager of Altenar, said.

“Proving our platform’s capability to quickly adapt to the Dutch market’s regulatory requirements was the first step. Now, together with the industry’s leading expert on sports betting, Altenar, we are ready to take on a major role in shaping a first-class sports betting experience for players and supporting sustainable growth for the market,” Bjørnar Heggernes, Head of Gaming of The Mill Adventure, said.

First announced last year, The Mill Adventure’s partnership with Altenar marks a significant move for the former — expanding its content portfolio to include a sportsbook vertical, in addition to more than 5000 casino and live casino content supplied by leading game studios in the industry.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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BLAST to Bring Top-Tier Esports Events to Singapore in 2024 and 2025

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Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.

BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.

BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.

More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.

By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims

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to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.

James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”

Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”

The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.

Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.

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Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.

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