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INTERVIEW: How merchants can use payments to become a big player in the gaming industry
Rio Broadfoot, Head of Gaming at Trust Payments, provides insight into how those who offer a wide range of alternative payment methods can win gamer loyalty and can come out on top.
1. Could you introduce yourself to our readers? Who are you and what do you do?
I am the Gaming Vertical Director at Trust Payments and have been with the company for the last 4 and a half years. I manage the European Gaming Sales and Account Management divisions within the business and have been in payments for the past 10 years, specialising in gaming for the last five.
I work with Trust Payments helping Gaming Operators optimise their sales and customer experience through speedy and seamless payments, loyalty, and data management. This creates truly Converged Commerce by connecting multichannel data from customers and interactions to deliver memorable, personalised and consistent customer experiences.
2. How does a smooth and trusted payment process offering a wide variety of services help gamers control their budgets?
It is crucial to ensure your players get the experience they deserve at checkout with a smooth and trusted payment process that includes instant deposits, withdrawals, and subscriptions.
By offering relationships and integrations with various relevant service providers and platforms such as Visa Verify, Mastercard Ethoca, and Chargebacks911, gamers can pay on their terms and help control their budgets.
Open Banking has become increasingly popular over the years. As a result, push payments have rapidly grown, and customers no longer need to share sensitive card information. In addition, gaming customers today prefer simple, quick, and personalised experiences.
3. Does the offering of different payment methods really become an order-winning criterion? Is it such an important aspect for gamers when choosing the gaming platform?
Absolutely. As the gaming industry is characterised by a constant cash flow spread across different time zones and regions, it is a significant benefit for companies and their customers to withdraw money using a convenient method.
4. Can in-app purchases elevate playing experience? Aren’t they regarded by players as another form of making them pay more money?
Yes. Mobile players spend more money more often, and the merchants who will profit the most from these trends are the ones that optimise their monetisation techniques. As the most downloaded games in 2021 were free to play (F2P), finding a payment gateway that supports in-app purchases and rewarded ads should be a priority for mobile game developers.
5. How does Trust Payments help iGaming providers achieve higher gamer loyalty?
Using the online experience Trust Payments has for payout methods and the SmartPOS technology available today for paying, we can facilitate a cashless experience using these tried and tested online forms in a brick-and-mortar Operator. Furthermore, with the advancement of tokenisation, we can automate the payout using technologies like Visa Direct to enable immediate withdrawal of funds, similar to receiving cash at a booth, event, or high street bookies.
Payment companies are focusing on new innovative technology to assist the transition to cashless gaming, like prepaid cards, loyalty points and wallet top-up systems. These are now all accessible from a mobile device, delivering ultra convenience for players.
6. Anything to add…?
The industry’s evolution now largely depends on regulators and developing payment models as needs change. With this, I am intrigued to see what the future holds for gaming, as innovative payment methods are widely accepted. It will be interesting to see the benefits in action. A secure, fast, and trustworthy pay channel will answer growing gamer demands and provide a pleasant experience when playing.
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Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.
With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.
It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.
This means marketers build just one journey, rather than separate ones for each possibility.
In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.
Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.
The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.
This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.
This is an example of how it works.
A team scores a goal.
All users with that team in their favourites list get notified instantly.
The messaging is kept really simple:
“Big Moment! Your team just scored. Want to double down on the momentum?”.
The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.
This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.
Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.
“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.
“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.
“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”
The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.
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Studio releases a series of Tap & Reveal games that promise explosive action, extreme volatility and a max win potential of 25,000x
Big Time Gaming has ignited a seismic shift in the gaming world yet again with the launch of TapCards™, the most electrifying tap-and-reveal sensation ever unleashed.
In true Big Time Gaming fashion, TapCards™ deliver an explosive experience for players for a fast-paced dig-for-glory scratch-card style action reimagined at full throttle. With 7 to 16 symbol reveals per card and wilds that substitute for everything, including the mighty Tap Pot.
Wins are triggered by stacking symbols when players match three, four or five symbols anywhere on the card, which uncovers cascading riches! No paylines and no fuss!
Each game allows for multiple winning clusters to stack on a single card, creating dynamic, high-energy gameplay. This is of course amped up with Wilds! They’re your golden ticket, substituting for Tap Pots too. Kaboom.
There are three tiers of Tap Pots – Mini, Midi and Maxi. And then there’s the ultimate goldmine: land 5 Tap Pots and unlock the astronomical 25,000x Maxi win. Stand ready to rain down riches.
The TapCards™ series Four Iconic Titles Taking the World by Storm:
Bonanza TapCards™ – Win big in supercharged volatility and a raw-mining aesthetic of Bonanza TapCards™. It’s pure, unfiltered treasure hunting with a single tap.
Millionaire TapCards™ – brings the drama of the legendary game show to your fingertips, with each tap, the stage is yours and the millionaire moment inches closer. You could be the next big winner on the hot seat!
Extra Chilli TapCards™ is a fiery fiesta of red hot chilli peppers, sizzlin’ Wilds and fiery multi-symbol wins across up to 16 spaces per card. It’s caliente in every card. Oooof!
Big Bucks Deluxe TapCards™ dials up the opulence with gold bars, rings, and fast cars set. This is instant-win gaming in a tuxedo: high class, high volatility, and pure, indulgent opulence.
The simple nature of the gameplay, combined with the extreme volatility and massive win potential, means TapCards™ have broad appeal. With flexible RTP ranges from 86.46%, 94.46% to 96.45%, ensures operators can tailor TapCards™ to every jurisdiction and player preference.
With sleek, intuitive mobile UX and adrenaline-amped design, TapCards™ appeal to both casual players and slot aficionados.
Nik Robinson, CEO at Big Time Gaming, said: “The concept behind TapCards™ is thrillingly simple: Tap, match and win big. But in the innovative world of Big Time Gaming, that journey is anything but ordinary. We’ve taken our most iconic titles—Bonanza, Millionaire, Extra Chilli, and Big Bucks Deluxe and reimagined them into an entirely new format that’s fast, fiery and dangerously fun. Every Tap & Reveal has the potential to unlock mega wins up to 25,000x, and trust me, it’s a wild ride getting there.”
The post Studio releases a series of Tap & Reveal games that promise explosive action, extreme volatility and a max win potential of 25,000x appeared first on European Gaming Industry News.
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Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot
This July, SpringbokCasino.co.za is roaring into action with its July feature that blends South Africa’s legendary wildlife with the awe of prehistoric times. In honor of the highly anticipated sequel Jurassic World: Rebirth releasing on July 2nd, Springbok Casino presents “Krugerassic Park”, a new adventure featuring the Dino-Wilds—powerful hybrid creatures born from the fusion of South Africa’s most iconic animals and ancient dinosaurs.
To celebrate, Springbok Casino is giving away 25 free spins to play the exciting T-Rex 2 slot, valid until July 31, 2025. Players can dive into the action and experience the Jurassic wilds firsthand at springbokcasino.co.za/jurassic-safari
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The post Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot appeared first on European Gaming Industry News.
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