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INTERVIEW: How merchants can use payments to become a big player in the gaming industry
Rio Broadfoot, Head of Gaming at Trust Payments, provides insight into how those who offer a wide range of alternative payment methods can win gamer loyalty and can come out on top.
1. Could you introduce yourself to our readers? Who are you and what do you do?
I am the Gaming Vertical Director at Trust Payments and have been with the company for the last 4 and a half years. I manage the European Gaming Sales and Account Management divisions within the business and have been in payments for the past 10 years, specialising in gaming for the last five.
I work with Trust Payments helping Gaming Operators optimise their sales and customer experience through speedy and seamless payments, loyalty, and data management. This creates truly Converged Commerce by connecting multichannel data from customers and interactions to deliver memorable, personalised and consistent customer experiences.
2. How does a smooth and trusted payment process offering a wide variety of services help gamers control their budgets?
It is crucial to ensure your players get the experience they deserve at checkout with a smooth and trusted payment process that includes instant deposits, withdrawals, and subscriptions.
By offering relationships and integrations with various relevant service providers and platforms such as Visa Verify, Mastercard Ethoca, and Chargebacks911, gamers can pay on their terms and help control their budgets.
Open Banking has become increasingly popular over the years. As a result, push payments have rapidly grown, and customers no longer need to share sensitive card information. In addition, gaming customers today prefer simple, quick, and personalised experiences.
3. Does the offering of different payment methods really become an order-winning criterion? Is it such an important aspect for gamers when choosing the gaming platform?
Absolutely. As the gaming industry is characterised by a constant cash flow spread across different time zones and regions, it is a significant benefit for companies and their customers to withdraw money using a convenient method.
4. Can in-app purchases elevate playing experience? Aren’t they regarded by players as another form of making them pay more money?
Yes. Mobile players spend more money more often, and the merchants who will profit the most from these trends are the ones that optimise their monetisation techniques. As the most downloaded games in 2021 were free to play (F2P), finding a payment gateway that supports in-app purchases and rewarded ads should be a priority for mobile game developers.
5. How does Trust Payments help iGaming providers achieve higher gamer loyalty?
Using the online experience Trust Payments has for payout methods and the SmartPOS technology available today for paying, we can facilitate a cashless experience using these tried and tested online forms in a brick-and-mortar Operator. Furthermore, with the advancement of tokenisation, we can automate the payout using technologies like Visa Direct to enable immediate withdrawal of funds, similar to receiving cash at a booth, event, or high street bookies.
Payment companies are focusing on new innovative technology to assist the transition to cashless gaming, like prepaid cards, loyalty points and wallet top-up systems. These are now all accessible from a mobile device, delivering ultra convenience for players.
6. Anything to add…?
The industry’s evolution now largely depends on regulators and developing payment models as needs change. With this, I am intrigued to see what the future holds for gaming, as innovative payment methods are widely accepted. It will be interesting to see the benefits in action. A secure, fast, and trustworthy pay channel will answer growing gamer demands and provide a pleasant experience when playing.
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ICE is the global showcase of innovative technologies, home to 600+ international brands providing access to products and services designed to enhance growth potential. Sends financial company confirmed its participation in the conference inviting to the brand’s stand for meetings.
The 6th of February is the opening day of ICE London 2024. The Sends team will spend three days of the conference meeting the current partners and establishing relationships with new ones in London. On its LinkedIn page, the company noticed that it had set up a stand to provide all the information about activity and business propositions, to meet with associates, and to engage with conference participants.
“Sends team is eager to meet the partners and new people at ICE London 2024. This event is iconic among gaming companies and market players. Organizers predict record attendance for the last London edition. We can’t miss this global event’s opportunities” , commented Anastasiia Pervushyna, Director/MLRO in Sends.
One of the shareholders (owners) of this company is Alona Shevtsova, a businesswoman, philanthropist, and active participant in the Ukrainian and UK FinTech community.
“Recent international industry events during the past year have already clearly shown the value and significance of in-person events for our industry and we expect that to be very evident in London as well”, Alona Shevtsova added.
Sends provides Internet acquiring, multicurrency personal and business accounts. Opening a SEPA/SWIFT/Faster Payments bank account is available within 48 hours after submitting the necessary documents. Sends is available in the web and app versions.
In 2025, the ICE London conference will relocate to Barcelona, Spain. The historic edition of the world’s largest and most international gaming expo ends in Great Britain. This country has hosted the event since 2013.
ICE London 2024 will be held from the 6th to 8th February at ExCeL London. To schedule a meeting with Sends representatives, please use [email protected] email or the conference application.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED.
SMARTFLOW PAYMENTS LIMITED is registered in England and Wales (Company number 11070048).
A new era in the iGaming industry has begun: AI-powered solutions are now becoming affordable. Slotegrator presented the new AI-powered capabilities of its turnkey online casino platform at iGB L!ve 2023 in Amsterdam.
Every year, Slotegrator presents its newest innovations at iGB L!ve. This year, the company added several new features to its turnkey online casino platform, basing the additions on the results of internal customer research and global market analysis.
Upcoming trends are a constant source of speculation in the iGaming industry. As an industry trendsetter itself, Slotegrator knows what to bet on; last year, the company predicted rapid AI growth, and these capabilities have already been integrated into the company’s solutions.
The upgrades include:
- The business intelligence (BI) module has become an Artificial BI module. Now it not only helps operators track the analytical data they need to make strategic decisions, but allows them to compare their project with others that operate in the same market. It’s an effective tool for analyzing competitors’ activities and to improve the entire business strategy.
- ChatGPT was integrated to offer operators 24/7 business consultation. While the strategy will ultimately be up to the casino operator, ChatGPT’s capacity to offer advice can prove invaluable.
- Fraud Detection (for collecting Big Data to reduce risk) with AI makes it easy for casino operators to set the parameters of what constitutes potentially fraudulent behavior and then segment players accordingly and take action when necessary.
Also, Slotegrator integrated a multiplayer chat function – an effective retention tool that emphasizes the value of live communication and offers opportunities for networking and creating player communities. The solution will see the addition of AI capabilities as well.
“This is just the first set of innovations. We are planning to use AI to boost our platform even further. The industry standards are changing, so the market can’t afford to use old tools now. Our participation in iGB L!ve 2023 demonstrated this completely,” says Dmytro Taran, COO at Slotegrator.
Sandsoft Games – the mobile-first game developer, publisher and investor powered by AAA talent, is thrilled to announce the launch of the second season of its pioneering internship program, Press Start. Available to local residents with an interest in getting into the games industry, the full-time internships aim to foster and nurture exceptional talent for the gaming industry in Saudi Arabia.
Following the success of the first Press Start initiative which began in December 2022, aspiring games industry professionals are once again invited to embark on the journey of creating a playable mobile game within a span of six months. Aligned with Vision 2030, the Press Start initiative has been engineered to nurture diverse local talent and provide a boost to the regional games industry. The Press Start cohort will receive support from Sandsoft’s leading industry experts in various areas, allowing them to specialize in one of three disciplines: design, art, or coding.
Successful applicants will work from Sandsoft’s flagship Riyadh Studio, with access to cutting-edge equipment and resources. Press Start is overseen by a team of esteemed games industry veterans who have contributed to renowned gaming franchises like Candy Crush Saga, FIFA, World of Tanks, Need For Speed and more, including Sandsoft’s Head of Studio in Riyadh, Yahsir Qureshi.
Yahsir Qureshi commented:
“Riyadh is a city full of exceptional, diverse talent and love of gaming. It’s our job to identify this talent and help nurture future leaders who will shape the legacy of the KSA and global games industries. The tremendous success of our original Press Start program has been immensely rewarding for both the participants and Sandsoft Games as a whole, with a number of interns expected to join us as full time team members. Initiatives such as Press Start play a significant role in boosting employment prospects in the region and we can’t wait to welcome a new cohort to our Riyadh studio.”
Basem Alasmar, Game Designer at Sandsoft Games and member of the inaugural Press Start program, continued:
“When I first saw the program on LinkedIn, I was immediately drawn to the idea and the challenge it presented. Working in a gaming company has always been a dream of mine, so I was naturally intrigued. What captivated me even more were the experienced individuals at Sandsoft Games and the impressive game titles they had worked on. Their expertise and track record truly impressed me. This program continues to inspire me to strive for greatness, pushing me to create amazing things, learn extensively, and enhance my skills in my chosen field.”
Press Start is open to Saudi Individuals of any age and educational background who have a demonstrable interest in game development and are available to work in Riyadh. Applications are open until July 7, 2023, at 23:59 AST.
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