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Premier League football club Aston Villa has announced Kaiyun Sports as its Official Principal Partner and Official Sleeve Partner.

The Asian betting brand, who are new to the European market, will see their logo appear on the sleeves of the first-team playing kits this season.

As Asia’s top digital sports platform, Kaiyun Sports have built an exclusive app that integrates sports and entertainment, providing users with an immersive online and offline interactive service.

Aston Villa Chief Commercial Officer Nicola Ibbetson said: “We are delighted to be partnering with Kaiyun, a brand who share our challenger ambition.

“We look forward to working together, providing great experiences for fans.”

Kaiyun Sports Chief Marketing Officer said: “Kaiyun Sports look forward to working with Aston Villa to write a new story of football co-operation.

“We will work together to create a safe online and offline interaction for users – a one-stop sports and entertainment platform, providing fans around the world with a top sports experience.”

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