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UK Gambling Commission Amends Requirements of Social Responsibility Code on Customer Interactions
The UK Gambling Commission (UKGC) has issued an update on the introduction of its new remote customer interaction requirements and guidance. The regulator has also advised gambling operators to consider the contents of the announcement, as the body has now shifted the date on which some requirements will come into force and a consultation has been announced.
In April this year, UKGC published a set of new requirements to ensure companies do more to identify customers at risk of harm – Social Responsibility Code Provision 3.4.3 – and guidance to assist operators to comply with the requisites followed in June. Both the requirements and the guidance were due to take effect on September 12.
While the regulator notes the industry requested an extension to the timeframe for implementing these requirements – due to the technical challenges some companies indicated they are facing in delivering full compliance by the deadline – it has now decided that the majority of the new requirements will still come into force as planned, on September 12.
“Remote gambling operators are already subject to a duty to conduct effective customer interaction, and the new requirements reflect the minimum steps that we consider are necessary to meet that duty,” UKGC noted. However, the UKGC has also decided that certain requirements will not be brought into effect in September.
These now excluded provisions include a requirement to take timely action where indicators of vulnerability are identified and to take account of the Commission’s approach to vulnerability as set out in the UKGC’s guidance; and a requirement to prevent marketing and the take-up of new bonus offers where there are strong indicators of harm.
“In light of this extension, the Commission considers that it would be beneficial to use the time now available to conduct further consultation on matters to be addressed in the guidance associated with SR Code 3.4.3, by way of a consultation on the guidance document itself. Therefore, the requirement to take into account the Commission’s guidance on customer interaction for remote operators will also not be brought into effect in September,” UKGC said.
The UK gambling regulator said the guidance is “a living document” that is intended to be amended over time. As part of the consultation, the body will be “particularly interested” to hear about good practice in implementing the requirements, “based on the lessons learned by operators” during the period between April and September, and to hear about “any implications arising out of recent research, evidence and casework.”
“Consultation is likely to be launched during late September and will last six weeks. All views expressed in response to this six-week consultation will be carefully considered before a decision is taken on the contents of the guidance on the new requirements,” UKGC said.
Subject to consultation, the Commission’s provisional intention is to publish the guidance on the requirements “in December 2022,” with it taking effect approximately 2 months after publication.
“In the circumstances, we consider this will allow the industry a reasonable period to consider the guidance before it takes effect,” the Gambling Commission noted.
“It is the Commission’s intention, subject to consultation, to bring the remaining requirements of SR Code 3.4.3 and the associated guidance into effect on February 12, 2023,” UKGC concluded.
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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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