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Bragg Brings Fuze™ Player Engagement to Sports Betting Sector

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Bragg Gaming Group has expanded its successful player engagement and gamification product Fuze™ to now be available on sportsbooks, offering operators a new way to enhance customer experience.

The Fuze™ toolset  – already available to customers of Bragg’s online casino content via its proprietary distribution platform – has now been extended to sports betting products, enabling operators to leverage event-driven betting demand with targeted gamified promotions which punters can track in real-time.

Using the toolset, operators running sports betting promotions could, for example, challenge punters to bet on the outcome of every soccer match in a World Cup group stage, with prizes for participants with the highest ratio of winning bets, all tracked live using Fuze™ leaderboards.

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The highly-configurable Fuze™ sports betting promotions open up a huge range of options to help operators promote specific sporting events, allowing punters to compete with each other and boosting wagers.

Additional features to be introduced in the near future include predefined individual challenges with a prize for successful completion, or a journey of multiple challenges with different achievement mechanics in return for rewards.

The technology can also be used to set up and operate loyalty programs where jurisdictions allow, in which punters collect points when making wagers to use later in a rewards store. Campaigns are easily set up thanks to a user-friendly back-office and integration is possible with all major sportsbook engines.

Fuze™ has been available to Bragg’s online casino customers since its successful launch in 2021. Data based on previous active promotions showed that the numbers of online casino bets, game rounds and players almost tripled during Fuze™ campaigns.

Fuze™ marked its sportsbook debut with leading Dutch operator BetCity.nl last week, with other operators expected to roll out with the functionality in the coming weeks and months.

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Peter Lavric, Chief Technology Officer at Bragg Gaming Group, said: “Fuze™ is a technologically perfected, modular and scalable product that allows for an agnostic sportsbook engine integration to service clients of any size.

“We have high hopes for this solution as it enables sports fans to enjoy actively competing with each other, rather than passively following the events they love. Our engagement tools take the experience that punters get from sports betting to a whole new level while for operators, Fuze™ significantly helps drive business performance. As an already proven product with our online casino customers, we are certain that Fuze™ will perform as well with sportsbooks as it does with the casino segment and strongly believe that gamification is the future of sportsbooks.”

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Sends company confirmed its participation in the ICE London Conference 2024

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ICE is the global showcase of innovative technologies, home to 600+ international brands providing access to products and services designed to enhance growth potential. Sends financial company confirmed its participation in the conference inviting to the brand’s stand for meetings.

The 6th of February is the opening day of ICE London 2024. The Sends team will spend three days of the conference meeting the current partners and establishing relationships with new ones in London. On its LinkedIn page, the company noticed that it had set up a stand to provide all the information about activity and business propositions, to meet with associates, and to engage with conference participants.

“Sends team is eager to meet the partners and new people at ICE London 2024. This event is iconic among gaming companies and market players. Organizers predict record attendance for the last London edition. We can’t miss this global event’s opportunities” , commented Anastasiia Pervushyna, Director/MLRO in Sends.

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One of the shareholders (owners) of this company is Alona Shevtsova, a businesswoman, philanthropist, and active participant in the Ukrainian and UK FinTech community.

Recent international industry events during the past year have already clearly shown the value and significance of in-person events for our industry and we expect that to be very evident in London as well”, Alona Shevtsova added.

Sends provides Internet acquiring, multicurrency personal and business accounts. Opening a SEPA/SWIFT/Faster Payments bank account is available within 48 hours after submitting the necessary documents. Sends is available in the web and app versions.

In 2025, the ICE London conference will relocate to Barcelona, Spain. The historic edition of the world’s largest and most international gaming expo ends in Great Britain. This country has hosted the event since 2013.

ICE London 2024 will be held from the 6th to 8th February at ExCeL London. To schedule a meeting with Sends representatives, please use [email protected] email or the conference application.

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*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED.

SMARTFLOW PAYMENTS LIMITED is registered in England and Wales (Company number 11070048).

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It’s time to speed up AI: Slotegrator presented new exciting solutions at iGB L!ve 2023

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A new era in the iGaming industry has begun: AI-powered solutions are now becoming affordable. Slotegrator presented the new AI-powered capabilities of its turnkey online casino platform at iGB L!ve 2023 in Amsterdam.

Every year, Slotegrator presents its newest innovations at iGB L!ve. This year, the company added several new features to its turnkey online casino platform, basing the additions on the results of internal customer research and global market analysis.

Upcoming trends are a constant source of speculation in the iGaming industry. As an industry trendsetter itself, Slotegrator knows what to bet on; last year, the company predicted rapid AI growth, and these capabilities have already been integrated into the company’s solutions.

 

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The upgrades include:

  • The business intelligence (BI) module has become an Artificial BI module. Now it not only helps operators track the analytical data they need to make strategic decisions, but allows them to compare their project with others that operate in the same market. It’s an effective tool for analyzing competitors’ activities and to improve the entire business strategy.
  • ChatGPT was integrated to offer operators 24/7 business consultation. While the strategy will ultimately be up to the casino operator, ChatGPT’s capacity to offer advice can prove invaluable.
  • Fraud Detection (for collecting Big Data to reduce risk) with AI makes it easy for casino operators to set the parameters of what constitutes potentially fraudulent behavior and then segment players accordingly and take action when necessary.

 

Also, Slotegrator integrated a multiplayer chat function – an effective retention tool that emphasizes the value of live communication and offers opportunities for networking and creating player communities. The solution will see the addition of AI capabilities as well.

“This is just the first set of innovations. We are planning to use AI to boost our platform even further. The industry standards are changing, so the market can’t afford to use old tools now. Our participation in iGB L!ve 2023 demonstrated this completely,” says Dmytro Taran, COO at Slotegrator.

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LeoVegas Group granted three licenses to offer gaming software in Sweden

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LeoVegas Group has been granted three five-year licenses by the Swedish Gambling Authority—known as “B2B licenses”— to develop and offer gaming software in Sweden. These licenses, effective from 1 July 2023, have been granted to the Group’s game studio Blue Guru Games and two platforms. Licenses are a prerequisite for providing software to licensed operators and an important step to prevent unlicensed gaming companies, consequently strengthening channelisation in the Swedish gaming market.

Since its inception, LeoVegas Group has experienced rapid growth, evolving from an operator into an integral player within the igaming industry’s value chain via game and platform development. Effective from July 1, 2023, under the Swedish Gambling Act, companies involved in the manufacture, provision, installation, or modification of game software utilised in online gaming are required to possess a license.

LeoVegas Group has now been granted three five-year licenses—referred to as “B2B licenses”—by the Swedish Gambling Authority. These licenses have been conferred upon the Group’s game studio Blue Guru Games, as well as the Group’s two platforms (PAM).

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Gustaf Hagman, CEO of LeoVegas Group, said “We welcome the introduction of B2B licenses, a decisive step towards mitigating the impact of key gaming software being simultaneously provided to licensed operators and unlicensed operators targeting Swedish players. With the new regulations in force, it is now critical that authorities focus on those suppliers deliberately undermining the Swedish licensing system by facilitating unlicensed gaming“.

The 2019 initiation of Swedish gaming licenses marked a significant reform to regulate and supervise gaming companies operating in Sweden. This reform fortified regulations pertaining to marketing and consumer protection, while also ensuring substantial gambling tax revenues. The success of the B2B licensing system heavily depends on the Swedish Gambling Authority’s capacity to restrict key gaming software intended for licensed Swedish companies from simultaneously being used by unlicensed operators seeking to attract Swedish players.

On 1 May, LeoVegas Group announced its intentions to acquire game developer Push Gaming, which is also licensed by the Swedish Gambling Authority and holds two B2B licenses. The acquisition is expected to be completed in the third quarter of 2023.

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