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Gaming Americas Weekly Roundup – August 8-14
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Playmaker Capital has announced that it has acquired 100% of the digital assets of sports media publisher, JuanFutbol.
GameSquare Esports has scheduled its second-quarter 2022 financial results conference call with the investment community on Monday, August 29, 2022, at 8:00 am ET.
Sports betting entrepreneur Joey Levy and media mogul Jake Paul announced the creation of Betr, the first direct-to-consumer micro-betting focused sports betting company.
Novibet announced a new multi-year market access agreement with Caesars Entertainment, providing Novibet the opportunity to conduct online sports betting and iGaming operations in New Jersey.
Flutter Entertainment has provided independent research funding to the Responsible Gambling Council in Canada to support first-of-its-kind baseline research to inform global marketing and advertising standards in gambling for Operators and Regulators.
Table Trac has announced that it has signed an agreement to install the CasinoTrac management system at both the Bighorn Casino and the Longhorn Casino in Las Vegas, Nevada.
Barstool Sportsbook has announced plans to open the first physical sports betting facility at a NASCAR track.
New Partnerships
Evolv Technology has entered into a partnership with Hard Rock International. As per the deal, Evolv will support the casino’s mission to improve the overall customer experience at the Seminole Hard Rock in Hollywood, FL and in Tampa, FL by installing the company’s free flow, touchless security screening technology.
Betsson has become the sponsor of Brazilian football team Club Athletico Paranaense. Betsson will feature on the lower back of the club’s shirt, with the deal running until the end of 2023. The brand’s logo will additionally be visible on the team’s women’s kit.
ODDSworks has finalised an agreement to bring Jumbo Technology’s unique and innovative casino-proven games to the North American market via its BETguard remote game Server.
U.S. Integrity has announced a comprehensive partnership with the Silver Reef Casino, which is preparing to launch its sportsbook in the state of Washington. U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to Silver Reef Casino and Lummi Tribal Gaming Agency.
Caesars Entertainment and the Eastern Band of Cherokee Indians announced their partnership in the development of Caesars Virginia, which officially breaks ground in Danville last week.
IGT has signed a multi-year contract with Nisqually Red Wind Casino in Washington State. Under the terms of the agreement, Nisqually Red Wind Casino in Olympia will leverage the award-winning IGT PlaySports platform, deploy IGT PlaySports betting kiosks and partner with the IGT trading advisory team.
WynnBet and SportsGrid announced a strategic programme sponsorship of the In-Game Live All Access Saturday edition. The WynnBet content sponsorship will include major sports betting coverage focused on college events, MLB, NBA, NHL and more.
New Appointments
Gaming Laboratories International (GLI) has announced the promotion of three client services staff to new positions. Patrick Cottingham is now Client Services Manager, and Jamie Garcia and Christos Karountzos are now Senior Account Executives.
BCLC’s Board of Directors announced that Pat Davis has been appointed BCLC’s President and CEO.
Light & Wonder Inc. has appointed Roxane Lukas as its Chief People Capability Officer (CPCO).
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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