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Entain Partners with EMMA Capital to Establish Entain CEE

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Entain has partnered with EMMA Capital (EMMA), a leading investment firm based in the Czech Republic, to establish a new venture (Entain CEE) to drive expansion in Central and Eastern Europe. Entain will own 75% of the economic rights in Entain CEE. Entain CEE will acquire the SuperSport Group, the leading gaming and sportsbook operator in Croatia from EMMA.

The new platform will be led by SuperSport’s CEO, Radim Haluza, who has significant experience across the region. The combination of Entain’s global scale, access to capital and content, EMMA’s regional knowledge and connectivity, alongside the expert local operational knowledge of Radim and his team, makes Entain CEE uniquely positioned to unlock the significant opportunity across the region. This bespoke structure will allow Entain to join with further leading local operators through Entain CEE to continue to grow this unique platform across the region.

For 75% of the economic rights in SuperSport, Entain will pay EUR 600 million in cash at completion; and a further contingent payment of EUR 90 million made to EMMA in early 2023 based on SuperSport’s EBITDA for the financial year ending 2022.

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EMMA will contribute their 25% stake in SuperSport to Entain CEE at an initial implied valuation of €200m, with the contingent payment implying an additional €30m value contributed by EMMA.

The Acquisition is expected to value SuperSport at €920m which implies a transaction multiple of 9.6x 2022 EBITDA, or 9.1x 2022 fully synergised EBITDA.

The Acquisition will be financed through a €700m bridge loan from Deutsche Bank, Lloyds, Mediobanca, NatWest and Santander. The Acquisition will increase Entain’s pro-forma net debt to EBITDA leverage ratio in 2022 by 0.4x. The Acquisition is expected to complete in Q4 2022 and is conditional upon regulatory approvals.

“We are excited to create Entain CEE with EMMA to underpin our strategy across the CEE region, and to be acquiring the leading betting and gaming operator in the highly attractive, fully regulated Croatian market. We see Croatia as an exciting, dynamic country which Entain CEE is perfectly positioned to expand from – we are very much looking forward to growing our business responsibly within the country and the region. By bringing together Entain’s global expertise and EMMA’s regional investment track record, we are creating a growth platform with considerable opportunity. Expansion across CEE is a core component of our growth strategy, and we look forward to having Radim on board to help drive this opportunity,” Jette Nygaard-Anderson, CEO of Entain, said.

“EMMA is very happy to be partnering with the leading global betting, gaming and interactive entertainment business to unlock the opportunity posed by the CEE betting and gaming market. We see the Entain CEE structure as a clear opportunity for creating value for shareholders, and we look forward to working closely and collaboratively with Entain,” Pavel Horák, Chief Investment Officer at EMMA, said.

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“I am looking forward to joining with Entain and further building on the significant opportunity presented in this region. The prospect of leading Entain CEE to drive expansion in fully regulated markets is an exciting opportunity, and EMMA’s investment expertise combined with Entain’s world-class platform will give us the competitive edge in delivering on the CEE opportunity,” Radim Haluza, CEO of SuperSport, said.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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BLAST to Bring Top-Tier Esports Events to Singapore in 2024 and 2025

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Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.

BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.

BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.

More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.

By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims

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to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.

James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”

Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”

The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.

Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.

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Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.

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