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Esports Entertainment Group has announced that its iGaming platform SportNation was recognised for having the best UK football odds at the 2022 Bookmaker Awards.

“We are proud of our team at SportNation for being named a top iGaming operator by Better Collective. We have an exceptional trading team that are worthy recipients of this recognition, given the constant passion, innovation and variety of markets they create and that our customers continue to enjoy. We take great pride in our product and with the start of the 2022-23 Premier League season, along with the World Cup approaching, we’ll continue rewarding all bets as well as offering exciting promotions and boosts around key global sporting events,” Michael Wilson, President of iGaming at Esports Entertainment Group, said.

SportNation offers a full online sports wagering and iGaming product to customers in the UK and Ireland.

“Esports Entertainment Group’s iGaming division continues to showcase what sets us apart from our competitors. The expert trading teams at SportNation and our other betting platforms including Bethard, Lucky Dino, and Vie.bet are proven to offer customers the best odds in the industry,” Grant Johnson, CEO of Esports Entertainment Group, said.

Better Collective’s annual Bookmaker Awards honour the top bookmakers in up to 10 categories in four markets: Denmark, Poland, Sweden and the UK. The awards are unique in the industry as they use data from bettors to understand what they consider important when choosing a bookmaker.

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