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EFL Extends its Partnership with Flutter’s Sky Bet

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The English Football League (EFL) is extending its long-term collaboration with Flutter’s Sky Bet.

Sky Bet CEO Steve Birch said the partnership will focus more than ever on responsibility. He said the partnership, which covers the second to fourth levels of English football and is now approaching its tenth year, will promote safer gambling. The slogan “Take Time to Think” will appear on clubs’ sleeve badges and on LED advertising, matchday programmes and big screen ads.

Birch said: “This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support. And if last year’s footballing drama is anything to go by, they are in for another treat this season.

“Back to full capacity following the pandemic, Wembley hosted close to 200,000 football fans across three exciting league finals in May, whereby two sleeping giants of English football – Nottingham Forest and Sunderland – were promoted from the Championship and League One respectively, with Port Vale coming up from League Two.

“With both attendances at, and viewership of, last year’s EFL finals and play-offs close to record highs, Sky Bet was pleased to have access to its largest sponsorship inventory to date.”

The CEO noted that Sky Bet has introduced collaborations with a range of responsible gambling bodies as part of its EFL deal. That includes work to promote the TalkBanStop initiative run by GamCare, Gamstop and Gamban. The company will also continue to fund its £1m multi-year support for EPIC Risk Management, which seeks to educate club staff and players about gambling-related harm.

Birch said: “These initiatives demonstrate how both Sky Bet and the EFL have pioneered what a collaborative and constructive partnership can look like between a betting company and a sporting organisation.

“As part of Flutter, one of the largest-listed sports betting and gaming companies in the world, we’ve been able to use these learnings to establish similar commercial relationships with leading sports bodies such as the NFL and NBA in the US and the NRL in Australia, while also developing standards around areas such as betting integrity.

“While these partnerships should not escape scrutiny, neither should their benefits be wilfully ignored. So, like the thousands of football fans cheering on their team this weekend, I’ll be supporting the EFL and our long-standing partnership, all of us hoping for another successful season.”

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THE UAE LOTTERY CONFIRMS FIRST AED 100 MILLION GRAND PRIZE WINNER

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It’s official, The UAE Lottery’s first AED 100 Million Grand Prize has been won, and verification is now underway!

The UAE Lottery is delighted to confirm this historic milestone for our winner, our organization, and the UAE’s entertainment and gaming landscape.

As part of our standard operating procedures, we are conducting due diligence to ensure that all internal checks, security protocols, and General Commercial Gaming Regulatory Authority compliance requirements are fulfilled before further details on our winner are shared and the prize is awarded.

Responsible gaming, player safety, and operational transparency remain at the heart of everything we do. Safeguarding the integrity of our draws and maintaining the trust of all players continue to be our highest priorities.

We will share more details about the lucky winner once all verification steps have been finalized.

The post THE UAE LOTTERY CONFIRMS FIRST AED 100 MILLION GRAND PRIZE WINNER appeared first on European Gaming Industry News.

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S8UL creating history as the first Indian organization to secure four nominations at Esports Awards 2025.

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In a landmark moment for Indian esports, S8UL, a global powerhouse in gaming and esports content, has made history by becoming the first Indian organization to secure four nominations at the prestigious Esports Awards 2025, set to take place in Las Vegas on November 19, 2025.

Equivalent to the Oscars of gaming, the Esports Awards are the most esteemed global recognition platform for excellence in the esports and gaming ecosystem. Each year, they celebrate the players, creators, organizations, and innovations shaping the future of gaming worldwide.

This year, S8UL has earned nominations across four major categories, marking another milestone for India on the world esports map:

Esports Content Group of the Year – S8UL Esports

Having won this award three years in a row (2022, 2023, and 2024), S8UL returns as a frontrunner in the category that has established it among the most decorated organizations in Esports Awards history. The nomination further reinforces its dominance as a content powerhouse and community leader.

Esports Personality of the Year – Animesh Agarwal (8Bit Thug)

As the driving force behind S8UL, Animesh Agarwal has been recognised for his immense contributions to India’s gaming ecosystem and his leadership in bridging the worlds of esports, entertainment, and brand partnerships. Under his guidance, S8UL has become one of the most influential organizations in global esports.

Esports Content Creator of the Year – Raj Varma (Snax)

Raj Varma, one of India’s most beloved creators, has been nominated for his engaging storytelling, skill-based content, and influence in shaping the next generation of gamers. A former esports athlete, he is now among the country’s biggest gaming creators, with over 2.15 million subscribers on YouTube and 1.1 million followers on Instagram.

Streamer of the Year – Payal Dhare (PayalGaming)

One of India’s most prominent gaming personalities, Payal Dhare has been recognized for her trailblazing journey that continues to inspire millions of women gamers. Known for curating diverse gaming content, she remains the only female gamer from India to win an international award, paving the way for more women to pursue gaming professionally.

This recognition follows a landmark year for S8UL, which represented India at the Esports World Cup 2025 in Riyadh after becoming the first and only Indian organization selected for the prestigious Club Partner Program by the Esports World Cup Foundation. Last year, Naman Mathur (Mortal) brought further pride to India by winning ‘Esports Content Creator of the Year,’ marking a first for an Indian creator on such a global platform.

As the world gears up for the Esports Awards 2025, all eyes are now on S8UL and its creators to once again make India proud on the world’s biggest esports stage.

Voting for the Esports Awards 2025 is now live at www.esportsawards.com/vote, and will remain open until November 12, 2025.

The post S8UL creating history as the first Indian organization to secure four nominations at Esports Awards 2025. appeared first on European Gaming Industry News.

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Gaming in Germany Conference confirms new speakers, breakout program

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The Gaming in Germany Conference, which will take place November 11 in Berlin, has added several new speakers to its already impressive agenda.

Sebastian Buchholz, Head of Licensing and Market Supervision, Gemeinsame Glücksspielbehörde der Länder (GGL), will deliver the event’s keynote address.

The operator’s perspective will be well represented at this year’s Gaming in Germany Conference, with Christian Heins, Director iGaming Tipico; Alex Green, Vice President – Games, ZEAL Network; and Ewout Keuleers, former General Counsel, Kindred Group all confirmed to make an appearance at our event.

Naturally, attendees will also hear from both German and European trade associations, with Dr. Dirk Quermann, President, Deutscher Online Casinoverband (DOCV); Mathias Dahms, President, Deutscher Sportwettenverband (DSWV); and Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA) contributing.

Willem van Oort, founder of Gaming in Germany commented: “I am extremely pleased with this year’s speaker lineup. I think it speaks of the relevance of our event, and especially the key topics that we are highlighting this year: the threat of the black market and the evaluation of the 2021 State Gambling Treaty. I see that licensed operators are highly committed to making the German iGaming market more sustainable and competitive and I am very happy that we are trusted to play a role in promoting fruitful discussion and debate on these topics.”

“As the event takes place while the evaluation of the 2021 State Gambling Treaty is ongoing, this is certainly the time to be part of the conversation,” van Oort added.

Breakout program and networking opportunities

In addition to its main program, the Gaming in Germany Conference will also feature several highly practical breakout sessions on data compliance, game certification, RG, live casino, eSports, and much more.

The full agenda, including breakout program, is available here.

In addition to a loaded program, the Gaming in Germany Conference also offers plenty of networking opportunities during pre-conference dinner, coffee breaks, lunch, and concluding networking drinks.

Practical information

The 2025 Gaming in Germany Conference takes place Tuesday, November 11, 2025, at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.

The post Gaming in Germany Conference confirms new speakers, breakout program appeared first on European Gaming Industry News.

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