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EPIC’s Education Programme Reaches 35,000 Students in 2021/22

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Epic Risk Management’s betting education programme reached nearly 35,000 students from UK schools and colleges last financial year.

In 2021/22, the company said its curriculum was delivered to 34,759 students across all four home nations, a curriculum centred around responsible betting and funded independently of the gambling industry.

Sessions were delivered either face-to-face or via online resources, with 191 schools visited, including 84 state schools.

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A total of 13,821 students at state schools received the programme for free as a result of the holistic Gambling Harm Education scheme, delivered in partnership with WHYSUP and Teen Tips.

Patrick Foster, head of delivery for education and CSR at EPIC Risk Management, said: “If that’s how many we’ve spoken to directly, goodness knows how many brothers, sisters and family members have heard it via that trickle effect – it’s probably far wider.

“For all of us who facilitate, the bit where it hits home the most is that pupil who comes up to you and says ‘I have somebody at home who really struggles with this and I now have an understanding of what they’re going through’ or ‘I’m struggling with this myself; this has made me think about my behaviours’ and we’re able to support them.

“That’s what we cherish the most, but I think what’s scary is how often that happens and emphasises the need and relevance for what we do.”

After a disrupted academic year 12 months ago, the 2021/22 term has provided a much safer platform for the delivery team to hit the road, with all but seven of the schools inviting the lived experience team to come and tell their powerful story in person – something that Foster believes is crucial in making the message hit home.

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Foster said: “The impact of face-to-face delivery and having someone stood up in front of an audience has been so evident to us this year.

“Part of that is a legacy of Covid, with schools having had to digest so much material through online resources. As a result, we’re going to offer even more face-to-face sessions in future, but we understand that there is a place for digital dissemination too, because it offers so much additional reach and it’s instant.

“It also helps us to reach the parents because they need to be fully educated and informed on this; the onus is placed on the individual, but increased awareness for parents about the issue is huge.

“EPIC believe strongly that no one under the age of 18 should be able to gamble in any form, but regrettably this is not the case due to methods of gambling that sit outside the regulations. This needs addressing and makes education more important.”

An area in which EPIC hope to add even greater value to the programme in 2022/23 is to enhance the level of information provided on loot boxes within video games, which are undoubtedly the most accessible method for the 15 to 18-year-old audiences to interact with a form of gambling.

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Foster added: “What we know from the work we do is that loot boxes are a huge issue; it’s providing a gateway to gambling and can’t be ignored. A lot of the pupils, parents and teachers that talk to us indicate that’s how it’s manifesting itself.

“It’s a message that we will continue to beat and look to incorporate more and more into our sessions, using lived experience. There is a real need for it and can’t be ignored – that’s the message that’s most pertinent to those age groups.

“The emergence of cryptocurrency trading and NFTs are new mediums in which young people are engaging with online risk-taking behaviours and the exposure and accessibility to them make them elements within the gambling landscape that cannot be ignored. The popularity of these types of gambling related activities are of huge concern to many parents and schools that we work with.

“People can have their opinions on whether they’re a form of gambling, but ultimately they can result in the same behaviours and carry the same dangers and pitfalls, so that’s something we’re particularly looking to keep adding into our delivery.”

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Sends company confirmed its participation in the ICE London Conference 2024

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ICE is the global showcase of innovative technologies, home to 600+ international brands providing access to products and services designed to enhance growth potential. Sends financial company confirmed its participation in the conference inviting to the brand’s stand for meetings.

The 6th of February is the opening day of ICE London 2024. The Sends team will spend three days of the conference meeting the current partners and establishing relationships with new ones in London. On its LinkedIn page, the company noticed that it had set up a stand to provide all the information about activity and business propositions, to meet with associates, and to engage with conference participants.

“Sends team is eager to meet the partners and new people at ICE London 2024. This event is iconic among gaming companies and market players. Organizers predict record attendance for the last London edition. We can’t miss this global event’s opportunities” , commented Anastasiia Pervushyna, Director/MLRO in Sends.

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One of the shareholders (owners) of this company is Alona Shevtsova, a businesswoman, philanthropist, and active participant in the Ukrainian and UK FinTech community.

Recent international industry events during the past year have already clearly shown the value and significance of in-person events for our industry and we expect that to be very evident in London as well”, Alona Shevtsova added.

Sends provides Internet acquiring, multicurrency personal and business accounts. Opening a SEPA/SWIFT/Faster Payments bank account is available within 48 hours after submitting the necessary documents. Sends is available in the web and app versions.

In 2025, the ICE London conference will relocate to Barcelona, Spain. The historic edition of the world’s largest and most international gaming expo ends in Great Britain. This country has hosted the event since 2013.

ICE London 2024 will be held from the 6th to 8th February at ExCeL London. To schedule a meeting with Sends representatives, please use [email protected] email or the conference application.

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*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED.

SMARTFLOW PAYMENTS LIMITED is registered in England and Wales (Company number 11070048).

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It’s time to speed up AI: Slotegrator presented new exciting solutions at iGB L!ve 2023

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A new era in the iGaming industry has begun: AI-powered solutions are now becoming affordable. Slotegrator presented the new AI-powered capabilities of its turnkey online casino platform at iGB L!ve 2023 in Amsterdam.

Every year, Slotegrator presents its newest innovations at iGB L!ve. This year, the company added several new features to its turnkey online casino platform, basing the additions on the results of internal customer research and global market analysis.

Upcoming trends are a constant source of speculation in the iGaming industry. As an industry trendsetter itself, Slotegrator knows what to bet on; last year, the company predicted rapid AI growth, and these capabilities have already been integrated into the company’s solutions.

 

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The upgrades include:

  • The business intelligence (BI) module has become an Artificial BI module. Now it not only helps operators track the analytical data they need to make strategic decisions, but allows them to compare their project with others that operate in the same market. It’s an effective tool for analyzing competitors’ activities and to improve the entire business strategy.
  • ChatGPT was integrated to offer operators 24/7 business consultation. While the strategy will ultimately be up to the casino operator, ChatGPT’s capacity to offer advice can prove invaluable.
  • Fraud Detection (for collecting Big Data to reduce risk) with AI makes it easy for casino operators to set the parameters of what constitutes potentially fraudulent behavior and then segment players accordingly and take action when necessary.

 

Also, Slotegrator integrated a multiplayer chat function – an effective retention tool that emphasizes the value of live communication and offers opportunities for networking and creating player communities. The solution will see the addition of AI capabilities as well.

“This is just the first set of innovations. We are planning to use AI to boost our platform even further. The industry standards are changing, so the market can’t afford to use old tools now. Our participation in iGB L!ve 2023 demonstrated this completely,” says Dmytro Taran, COO at Slotegrator.

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Casino Guru Awards presents The Most Ethical Approach to Marketing category

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Casino Guru Awards’ 2nd edition is coming back on the core promise to provide one of the most equitable and fairest formats for industry stakeholders to distinguish their companies across numerous categories focused on responsibility and customer care. Since the first event, Casino Guru Awards has been actively thinking how to best capture the myriad efforts put into making the industry a better, safer, and more transparent place for consumers and businesses.

This has led the team to introduce The Most Ethical Approach to Marketing, nominations for which are now open. Companies applying in this category will have the opportunity to demonstrate that they apply robust standards to their advertising practices in making their gambling messages heard.

This category aims to recognize iGaming companies that showcase a strong commitment to responsible marketing practices. Our judges will be evaluating the style and content of marketing efforts and materials, such as newsletters, social media campaigns, and others, with a clear focus on ethical marketing practices and responsible messaging. Apart from Casino Guru’s own judges, all applicants will be evaluated by an external panel of industry experts with vast experience in marketing, including:

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  • Shane Stafford, Interim Head of Channel Marketing at Three Ireland
  • Martin Calvert, Marketing Director at ICS-digital
  • Dmitry Belianin, Chief Commercial Officer at Parimatch
  • James Bennett, Group Communications at EveryMatrix

The jury will weigh in on the strategies and tactics used by all nominees to promote their products and services. Applicants will be expected to clearly and unambiguously demonstrate how their marketing materials promote their brands while also accurately representing the risks associated with gambling and offering truthful and transparent information that is not ambiguous.

Casino Guru Awards Project Lead Daniela Kianicová, who is also one of the judges for the category, said: “The introduction of The Most Ethical Approach to Marketing category is a continuation of our ongoing commitment to making sure that we create a format that is ground-breaking and addresses the most urgent aspects of our industry, and shine light on the true torchbearers that have unflinching attitude towards doing the right thing.

We are looking forward to seeing robust examples of marketing ethics that put the consumer front and center and provide accurate, truthful, factual, and unambiguous information. An experienced panel of marketers will be weighing in to help shortlist, evaluate, and ultimately pick a winner in this important category.” 

Nominations for Casino Guru Awards opened on May 152023, and will be going through October 312023. Shortlisted companies will be revealed on December 12023, when the voting for Voice of the People category will begin as well. The official event will take place in February 2024.

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