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William Hill Named Betting Partner of Racing League
Racing League has confirmed William Hill as its betting partner for the 2022 competition.
In 2022, Racing League will see teams of racehorse trainers and jockeys representing seven regions of Great Britain and Ireland competing across six fixtures, starting on Thursday 4 August at Doncaster. Over £2,000,000 in prize money will be available across a total of 42 races, with teams earning points for their finishing positions in each race.
As in 2021, there will be a prize for both the top Team as well as for the Jockey who accumulates the most points across Racing League. Official betting partners William Hill make The East favourites for the overall title at 5/2, with Daniel Muscutt, riding for London and The South, an 8/1 chance to be crowned top jockey.
Liam McKee, Director of Media, Sponsorship and UK Creative at William Hill, said: “The innovative and unique concept of Racing League has always appealed to us at William Hill and, with the planned changes to the 2022 format, we’re really excited to be involved in Racing League once again. We’re looking forward to seeing who will win the race to the top and be crowned the 2022 Champions.”
Jeremy Wray, CEO of Racing League, said: “We took in a huge amount of feedback following the inaugural running of Racing League in 2021, and have been keen to add a number of innovations into this year’s competition.
“125 trainers have signed up to take part, in regional teams this year, which we hope will create a competition that is equally as compelling for racing fans and punters. William Hill are, of course, well known and long time supporters of racing in this country, and we are delighted to welcome them back to Racing League. We look forward to working together in promoting both their brand, as well as our competition to racing fans and their customer base alike.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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