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EGBA Members Make Progress with Responsible Advertising Code

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The European Gaming and Betting Association (EGBA) said that its members have made progress in their responsible advertising efforts according to the first independent monitoring of the association’s pan-European responsible advertising code.

Conducted by the European Advertising Standards Alliance (EASA), an association representing Europe’s self-regulatory organisations for advertising, the monitoring found that the EGBA code is a solid basis for responsible advertising, and EGBA members already apply the majority of its measures.

EGBA commissioned EASA to monitor the code during the Euro 2020 football tournament last summer, with EASA working with Nielsen to collect 1240 adverts from EGBA members across Greece, Romania, Ireland and Sweden.

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In its conclusions, shared with EGBA last month, EASA gave positive feedback about the code. It noted that, along with the solid basis aspect, the code could be strengthened further, particularly on the clarity of the responsible gambling message in the adverts, the explicit mention of legal age requirements for online gambling, the provision of a forward advice notice, and age-gating mechanisms on social media profiles.

“We’re pleased with the monitoring results and the progress our members are making in promoting responsible advertising. We thank EASA for their critical but constructive approach. Advertising is an essential tool to inform the public of which gambling operators are licensed and regulated – and it can be done responsibly. We encourage other operators to sign up to the code and join our efforts to raise responsible advertising standards. The industry must get serious about responsible and measured advertising, especially with the World Cup coming up later this year, otherwise the pressure of advertising restrictions will continue to pile on,” Maarten Haijer, Secretary General of EGBA, said.

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7777 gaming enters Croatian market with exclusive game launch on SuperSport

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7777 gaming, a leading provider of innovative iGaming content, has officially entered the Croatian market through an exclusive partnership with SuperSport’s brand Super Casino, the country’s largest betting operator. This collaboration marks a significant milestone for 7777 gaming as it continues its expansion across the Balkans.​

SuperSport, a dominant force in Croatia’s regulated gaming industry with approximately 50% market share, is now offering a selection of certified titles from 7777 gaming. Among these are popular games such as Crazy 100 Bucks, Thracian Treasures, Barbarian, Greenhats’ Megawins, and Devil’s Deal: Soul for Sale. Each game is designed with cutting-edge mechanics, immersive themes, and rewarding features to provide an unparalleled player experience.​

In addition to its diverse game portfolio, 7777 gaming introduces three exciting jackpot concepts to the Croatian market:​

Juicy Cash Jackpot – A fruit-themed jackpot offering dynamic rewards.

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Crazy Bucks Jackpot – High volatility gameplay delivering adrenaline-fueled wins.

Jackpot Temple – A mystical adventure promising epic prizes.​

“We are thrilled to partner with SuperSport and bring our unique gaming content to Croatian players,” said Elena Shaterova, CCO at 7777 gaming. “This exclusive collaboration allows us to showcase our commitment to delivering high-quality, engaging games tailored to the local market’s preferences.”​

Tugomil Cerovečki, Casino Director at SuperSport added, “Integrating 7777 gaming’s titles into our platform enhances our offerings and aligns with our goal to provide top-tier entertainment to our users. We are confident that our players will appreciate the innovative gameplay and exciting jackpot features.”​

This partnership underscores 7777 gaming’s strategic focus on expanding its presence in the Balkans and reinforces its dedication to delivering exceptional gaming experiences across new markets.

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About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

Contact us:

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[email protected]

https://www.7777gaming.com

Social Media:

LinkedIn

Youtube

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The post 7777 gaming enters Croatian market with exclusive game launch on SuperSport appeared first on European Gaming Industry News.

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BetLeap – The Online Casino that Looks Like a Blockbuster Video Game

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BetLeap is thrilled to announce the development of a groundbreaking platform that seamlessly blends the immersive visuals and engaging gameplay of AAA video games with the thrill of a real-money casino. Coming to PC, Mac, and VR, BetLeap is poised to redefine the online entertainment landscape with its unprecedented quality and innovative format.

At a glance, BetLeap looks nothing like a typical online casino. The project is being developed with the same technologies used in cutting-edge video games. The result? A casino experience that feels more like playing at a land-based casino rather than clicking on buttons on a flat screen.

“The online casino industry has remained virtually unchanged for over a decade while video gaming has experienced exponential leaps in quality and immersion,” said Adam Bernath, founder of BetLeap. “We’re not just updating the online casino experience—we’re completely reimagining it by applying AAA game development standards to create something that feels as immersive and engaging as the best video games on the market.”

“The future of online gambling isn’t just about better odds or more games—it’s about creating genuinely entertaining experiences that happen to include wagering components. We’re building for an audience that expects the quality and engagement of modern video games in every digital experience they choose,” added Etibar Namazov, co-founder of BetLeap.

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While still in early development, BetLeap is already turning heads with its visual quality and ambitious design.

Why BetLeap Stands Out:

  • Next-Gen Graphics: Built with AAA quality visuals.
  • Cross-Platform Play: Fully playable on PC, Mac, and VR.
  • Designed for Gamers: Movement, interaction, and immersion at the core.
  • Real Rewards: Wager real money in a world that looks and feels on par with today’s top video games.

Our reveal video can be found at https://youtu.be/wl9zibRrMvI

The post BetLeap – The Online Casino that Looks Like a Blockbuster Video Game appeared first on European Gaming Industry News.

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Skyesports Championship BGMI Set for Sixth Edition Featuring INR 40 Lakhs Prize Pool, Grand Finals on May 17–18 in Bangalore

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The Skyesports Championship, India’s longest-running homegrown esports IP, is returning for its sixth edition with BGMI and a prize pool of ₹40 Lakhs, culminating in an on-ground Grand Finals on May 17 and 18 in Bangalore.

Leading brands including AMD, Red Bull, GIGABYTE, and Western Digital have partnered with Skyesports for the 2025 edition, reaffirming their commitment to India’s rapidly expanding gaming ecosystem.

Commenting on the return of the IP, Shiva Nandy, Founder and CEO, Skyesports, said, “The Skyesports Championship is an IP we’ve been nurturing since 2018, growing year after year into one of India’s most recognized esports tournaments with a highly engaged youth audience. We are excited to have partners like AMD, Red Bull, GIGABYTE, and Western Digital joining us for this event, allowing us to deliver a top-notch entertainment product for fans with engaging competitive esports action featuring top-tier teams and esports athletes the country has to offer. With initiatives like the new Sky Champ Rule, this tournament is set to be a standout event on the BGMI esports calendar.”

The return of the Skyesports Championship as an on-ground BGMI event builds on the success of its 2023 edition, which recorded over 32 million digital views and attracted more than 12,000 fans to the stadium.

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This momentum reflects India’s position as the fastest-growing gaming market across Asia and MENA, as reported by Niko Partners. The Indian games market is expected to surpass $1 billion in 2025, reaching $1.4 billion in revenue by 2028. Mobile gaming continues to lead, accounting for nearly 78% of all revenue. With an expected 277 million new gamers by 2028, India is also on track to overtake China in the highest total number of gamers worldwide.

As the country’s leading esports tournament organizer, Skyesports continues to drive this momentum by delivering high-impact, community-driven esports experiences at scale.

The Skyesports Championship 2025 BGMI Grand Finals will feature an exciting new format:

  • Day 1 (May 17) – Sky Surge: Teams will compete across six maps, aiming to accumulate points and reach the Sky Champ point goal of 66 points.
  • Day 2 (May 18) – Sky Champ Rule: Once a team reaches 66 points, they must secure a Chicken Dinner to be crowned champions. If no team achieves this within eight maps, the team with the highest points will be declared the winner.

This unique format makes every match extremely crucial, as teams are not only focused on aggressively reaching the point threshold but also on strategically targeting opponents who are close to achieving it or have crossed it already.

The Skyesports Championship BGMI event schedule is as follows:

  • Upper Bracket: May 6–9 (16 teams – Top 8 advance to the Grand Finals, bottom 8 fall to the Last Chance Qualifier)
  • Last Chance Qualifier: May 10–12 (16 teams – 8 each from the Upper and Lower Brackets)
  • Grand Finals: May 17–18 (Top 8 teams from the LCQ join the 8 qualified from the Upper Bracket to compete for the title)

The entire tournament will be livestreamed on the official Skyesports YouTube channel. Stay tuned to the Skyesports Instagram, Twitter, and Facebook handles for more information regarding the on-ground finale.

The post Skyesports Championship BGMI Set for Sixth Edition Featuring INR 40 Lakhs Prize Pool, Grand Finals on May 17–18 in Bangalore appeared first on European Gaming Industry News.

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