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Gaming Americas Weekly Roundup – July 11-17
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Rush Street Interactive has announced that it has launched its RushBet online casino and sportsbook in Mexico. Residents in Mexico aged 18 or older can now sign up and place wagers on the RushBet platform through its website RushBet.mx and through its mobile apps on both iOS and Android.
FanDuel has officially opened its doors at Audi Field and is now accepting bets. Located just inside Gate A, the FanDuel Sportsbook stretches over 2700 square feet and features three wagering stations, 47 HD televisions, two large video walls, 18 self-service kiosks and an uninterrupted view to the field for fans to enjoy D.C. United matches and other sporting events.
Pragmatic Play has gone live with prominent Argentinian operator Pálpitos in Tucumán, to provide its award-winning Slots portfolio. As part of the deal, Pálpitos’ customers will now gain access to Pragmatic Play’s extensive slot portfolio.
PlayUp Limited has announced that it is working through completion of the certification process by GLI and, therefore, is closing in on approval to launch its proprietary Betting, Entertainment and Sports Technology Platform (BEST) in the US markets.
Star8 Corp has announced that it has signed a Letter of Intent (LOI) to acquire a group of St. Vincent operating under the name Pace Developments St. Vincent Inc. through a plan of exchange with an expected closing in the current quarter.
Table Trac Inc. announced that Stillwater Gaming’s Lucky Strike Casino, located at 444 E Williams Street, Carson City, Nevada, will soon have Table Trac Inc.’s CasinoTrac casino management system installed.
International Game Technology PLC (IGT) has announced that it has launched the highly anticipated DiamondRS mechanical reel cabinet.
New Partnerships
Nuvei Corporation and GAN Limited announced that they have entered a strategic partnership enabling gaming operators to access Nuvei’s full suite of payments solutions through an integration with GAN’s software-as-a-service gaming platform technology.
Pragmatic Play will further expand its presence across Latin America through its latest deal with leading operator MiCasino.com. MiCasino.com customers will gain access to three of Pragmatic Play’s leading verticals, including its award-winning slot titles which will see the delivery of recent hit titles such as Fortune of Giza and Zombie Carnival along with the multi-award-winning Gates of Olympus.
MGM Resorts International announced a multi-year agreement to become an Official Partner of MLB Players Inc., giving the company use of MLB Players’ branding and group marketing rights. The partnership also provides hospitality benefits to MLB Players with MGM Resorts’ properties serving as the host location for a variety of MLB player-related events.
The Cincinnati Bengals and Betfred announced a multi-year partnership to make Betfred the team’s official sports betting partner.
New Appointments
Aristocrat Gaming has appointed Deanne McKissick as its Chief Supply Chain Officer and Mark Wadley as Chief Marketing Officer. Reporting to CEO of Aristocrat Gaming Hector Fernandez, McKissick will oversee the entire global supply chain, ensuring that customers continue to have the best product purchasing experience while Wadley will oversee the comprehensive marketing efforts at a global level to maximise the value of the Gaming division and products.
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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024
Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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