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Sky Racing Extends Partnership with Greyhound Racing Victoria
Sky Racing (Sky) has secured the rights to broadcast and distribute Victorian greyhound racing for the next four years, heralding a new and innovative era in the way the sport is showcased to fans and punters.
The partnership with Greyhound Racing Victoria (GRV) will grow the profile of the sport, create additional content across the Sky Racing network and drive wagering growth throughout TAB’s digital and retail networks.
The partnership, which appoints Sky as GRV’s domestic, digital and international vision broadcaster and distributor, will feature:
- An increase in air time for Victorian greyhound racing on Sky Racing.
- Dedicated greyhound showcase content.
- New digital initiatives which will make it easier to access Victorian greyhound racing on an expanded number of digital platforms.
Tabcorp General Manager of Sky Operations, Adam Brownlee, said the partnership would grow the sport and create more opportunities for punters.
“We’re thrilled to be appointed as GRV’s vision distribution and broadcast partner,” he said.
“Sky and GRV have a longstanding partnership and the new agreement will strengthen our relationship. Most importantly it’s a win for punters, industry participants and our almost two million viewers every year whether they be in pubs or clubs, at home or watching via our newly refreshed website, the TAB App or on Sky Racing Active.
“We’re really looking forward to working closely with GRV to be innovative in the way the sport is broadcast and bring punters closer to the action. This deal is a tremendous opportunity to grow the sport and increase content on our network for greyhound racing fans.”
GRV Acting Chief Executive Officer Stuart Laing said the partnership would grow the sport and its popularity with punters as a wagering product of choice nationally and internationally.
“This partnership will provide new opportunities to expand access to vision for fans and punters, bringing them closer to our product and better promote our feature events, star greyhounds and participants,” he said.
“We are looking forward to working even more closely with Sky Racing to be more innovative in the way we showcase our sport to punters.”
Mr Brownlee said the enhanced exposure would also increase wagering opportunities for TAB.
“We have the most integrated customer experience in Australia and Sky Racing’s coverage is a critical component in growing TAB’s market share. This partnership will give punters access to more information from the best form analysts and create more interest in punting on greyhound racing as TAB prepares to launch a new App.”
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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