Sky Racing (Sky) has secured the rights to broadcast and distribute Victorian greyhound racing for the next four years, heralding a new and innovative era in the way the sport is showcased to fans and punters.

The partnership with Greyhound Racing Victoria (GRV) will grow the profile of the sport, create additional content across the Sky Racing network and drive wagering growth throughout TAB’s digital and retail networks.

The partnership, which appoints Sky as GRV’s domestic, digital and international vision broadcaster and distributor, will feature:

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• An increase in air time for Victorian greyhound racing on Sky Racing.
• Dedicated greyhound showcase content.
• New digital initiatives which will make it easier to access Victorian greyhound racing on an expanded number of digital platforms.

Tabcorp General Manager of Sky Operations, Adam Brownlee, said the partnership would grow the sport and create more opportunities for punters.

“We’re thrilled to be appointed as GRV’s vision distribution and broadcast partner,” he said.

“Sky and GRV have a longstanding partnership and the new agreement will strengthen our relationship. Most importantly it’s a win for punters, industry participants and our almost two million viewers every year whether they be in pubs or clubs, at home or watching via our newly refreshed website, the TAB App or on Sky Racing Active.

“We’re really looking forward to working closely with GRV to be innovative in the way the sport is broadcast and bring punters closer to the action. This deal is a tremendous opportunity to grow the sport and increase content on our network for greyhound racing fans.”

GRV Acting Chief Executive Officer Stuart Laing said the partnership would grow the sport and its popularity with punters as a wagering product of choice nationally and internationally.

“This partnership will provide new opportunities to expand access to vision for fans and punters, bringing them closer to our product and better promote our feature events, star greyhounds and participants,” he said.

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“We are looking forward to working even more closely with Sky Racing to be more innovative in the way we showcase our sport to punters.”

Mr Brownlee said the enhanced exposure would also increase wagering opportunities for TAB.

“We have the most integrated customer experience in Australia and Sky Racing’s coverage is a critical component in growing TAB’s market share. This partnership will give punters access to more information from the best form analysts and create more interest in punting on greyhound racing as TAB prepares to launch a new App.”