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SportsBroker Extend Commercial Partnership with Huddersfield Town for Three Years
Huddersfield Town and SportsBroker have announced an extension of their partnership, with the agreement set to continue until the end of the 2024/25 season.
Under the terms of the three-year renewal, the SportsBroker logo will continue to be displayed across the back of the Championship club players’ shirts – situated at the top of the jerseys as opposed to the rear, where it was located since the commencement of the partnership in February 2021.
As well as the on-shirt logos, SportsBorker will also sponsor the HTTV Preview Show and Extra Time – which will be extended to include sponsorship of all match highlights. The firm will also gain a regular presence across LED boards at the John Smith’s stadium.
James du Lieu, CEO and Founder of SportsBroker, said: “It’s a privilege to extend our partnership with Huddersfield Town. We have already had two wonderful years supporting the club and as we are both organisations driven to entertain it is a perfect synergy for our respective brands to extend the partnership for another three years.
“This is a huge part of our growth plans and we will be planning more fan engagement projects with the club and look forward to developing our partnership further.”
Huddersfield Town Commercial Director Ian Birtley said: “I’d like to personally place on record my thanks to SportsBroker for not only extending their partnership with us for three more seasons but the tremendous support they have given to the club thus far.
“We are building a really strong understanding of the SportsBroker business and when James explained to me the plans for the business we were very keen to align with them on their journey and feel we can play a key part in their growth strategy.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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