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VGCCC Commences Further Disciplinary Proceedings Against Crown Melbourne

The Victorian Gambling and Casino Control Commission (VGCCC) has commenced a second round of disciplinary proceedings against Crown Melbourne Limited, this time in relation to its responsible gambling failures.
Less than two months after whacking Crown Melbourne with an AU$80 million fine for the illegal use of China UnionPay cards – a process uncovered during last year’s Royal Commission – Victoria’s new gambling regulator announced Monday that it has requested information from Crown on its Responsible Service of Gambling obligations.
This, it confirmed, is also in response to the findings of the Royal Commission, which included “not adequately supervising or interacting with hundreds or possibly thousands of customers who exhibited signs of problem or risky gambling.”
Those instances uncovered by the Royal Commission included the case of a female gambler who was allowed to gamble at Crown Melbourne for 96 hours straight, stopping only for short naps while seated at slot machines.
The VGCCC said it will consider the information provided by Crown before determining the appropriate disciplinary action to take, which could include imposing a fine of up to AU$100 million, varying the casino licence or censuring Crown and directing it to take rectification steps.
“Crown’s responsible gambling obligations are a condition of the casino licence, designed to protect vulnerable patrons and to prevent gambling related harm to patrons, their families and the community. There is no more important obligation,” VGCCC Chair Fran Thorn said.
“We heard many distressing stories at the Royal Commission of vulnerable patrons being encouraged to gamble beyond their means. The VGCCC will therefore be unflinching in its resolve to deal with the issues uncovered at the Royal Commission regarding Crown’s approach to responsible gambling, and to ensure the casino operator acts in line with its legal obligations and the community’s expectations.”
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1 Reddit Post = 1,120 FTDs — No Site, No Backlinks!

Who says SEO has to be slow, boring, and backlink-hungry?
One of our partners cracked the code:
“Can Reddit posts rank like SEO pages?”
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The Playbook:
No website
No backlinks
Just Reddit + killer keywords
They warmed up a few Reddit accounts and dropped smart, review-style posts in top subs:
→ r/onlinegambling
→ r/CasinoBonuses
→ r/GamblingCanada
Posts like:
- “Top Aussie pokies that actually pay”
- “Best no-KYC casinos for Canadians 2025”
No spam. No hard sell. Just real talk + clean links to SlotsGem & HellSpin.
The Twist:
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best crypto casino Australia
new no verification casino Canada
fast payout slots AU
No backlinks. No long hang. Just rankings.
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21,000+ organic visits
3,400+ offer click
1,120 FTDs
Avg CPA: $100
$100K+ partner revenue
Top GEOs: AU, CA
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The post 1 Reddit Post = 1,120 FTDs — No Site, No Backlinks! appeared first on European Gaming Industry News.
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DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts

DeepDive today announced the launch of a revolutionary AI platform for Anti-Money Laundering (AML) compliance teams that conduct Enhanced Due Diligence (EDD) and player investigations.
AML teams at gaming operators face an impossible trade-off, they can either conduct thorough investigations that take days, or fast investigations that may miss critical intelligence. On top of that they have to be able to assess source of funds on customers all over the world. DeepDive combines multi-language web search and global regulatory compliance data checks to extend the reach of EDD. Compliance teams can now sift through the digital ocean of open-source data including public records, corporate filings, court documents, news archives, social media profiles and PEP, sanctions and watchlist data to build customer intelligence.
Using a unique combination of search tools, natural language processing, entity resolution and generative AI, DeepDive enables EDD research to go further and deeper, accessing more sources, in any language or alphabet. Instead of analysts spending hours clicking through search results and manually cross-referencing information, DeepDive’s AI processes hundreds of sources simultaneously and presents EDD reports viewable by timeline, alert type or risk category. Analysts can then interrogate the body of knowledge with the built-in chatbot to get to the heart of the matter, helping them make more informed risk decisions.
The team behind DeepDive is staffed by industry veterans that have previously launched, scaled and exited several fraud investigation and KYC platforms.
“DeepDive addresses the pain points facing compliance teams such as time-intensive manual research, incomplete data, language barriers, false positives, and the challenge of processing vast amounts of information at scale,” said David Pope, COO at DeepDive.
“We’ve now completed a successful six-month beta with MLROs and outsourced EDD providers. DeepDive has helped them build deeper intelligence on high-risk customers from all over the world, in a fraction of the time. Not only are we uncovering intelligence that the manual EDD approach misses, but with the time saved, gaming operators can extend EDD across a wider set of customer transactions.”
DeepDive strengthens EDD by creating multiple search permutations across publicly available data and targeted compliance databases in relevant languages and local search engines. After creating the most exhaustive possible dataset for analysis, entity resolution refines the data pool to remove false positives. Multiple generative AI tools are then used to build a structured intelligence report with full citations to original sources and an audit trail.
The DeepDive report covers personal background, legal issues, financial integrity, compliance history, and key relationships, revealing financial insight, known associates, locations, company linkages, political connections, and criminal activity—all structured for immediate analysis.
The post DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts appeared first on European Gaming Industry News.
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iRace Media extends partnership with The Hong Kong Jockey Club in Asia

iRace Media has announced the renewal of its long-standing partnership with The Hong Kong Jockey Club (HKJC) ahead of the new season commencing on 7 September.
The partnership will ensure racing fans can continue to experience uninterrupted access to high-quality Hong Kong racing content across Singapore, Malaysia and the wider Asia region. iRace readers and customers will have access to expert guides, results, tips and trusted analysis from one of the world’s premier racing jurisdictions.
Scott Bailey, Commercial Manager, iRace Media says:
“Hong Kong is a benchmark for racing globally; it’s fast, competitive and deeply followed throughout Asia. iRace has collaborated with the Hong Kong Jockey Club for many years now to deliver a trusted experience for racing enthusiasts, and we are thrilled to build on the accuracy, depth and speed that fans have come to expect.”
iRace Media’s extended partnership with the HKJC will explore new ways to enhance the racing experience through its digital platforms, offering real-time insights and driving fan engagement across the Asia region.
Get set for the new season by visiting the iRace website and register for free to access trusted editorial and data-driven racing coverage.
The post iRace Media extends partnership with The Hong Kong Jockey Club in Asia appeared first on European Gaming Industry News.
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