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Sunderland AFC Announced Spreadex as the Club’s New Principal Partner Ahead of the 2022-23 Season

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Sunderland has announced that Spreadex will become the club’s new principal partner ahead of the 2022-23 Championship campaign. The UK-based financial trading and sports betting firm has agreed a deal for a three-year partnership, which will include the Spreadex Sports logo adorning the Club’s home and away shirts until summer 2025.

The deal also includes LED perimeter board advertising, a presence across SAFC’s digital media platforms and a commitment to work alongside the Club on a range of community and charity-based initiatives.

The only company in the world to offer customers access to financial trading, as well as sportsbook betting and sports spread betting, Spreadex will also be running a range of fan engagement activities, including competitions and promotions.

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The firm, which now employs more than 150 staff at its St Albans headquarters, has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority due to its unique product offering.

David MacKenzie, CEO of Spreadex, said: “We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the Club after their promotion back to the Championship. At Spreadex, we have also seen strong recent results as we continue to grow as a company and we look forward to working closely with SAFC – and their fans and community partners – during this long-term deal. One initiative we will be introducing immediately is a pledge to donate £100 to the Club’s designated charity for every home goal scored by the Black Cats throughout the upcoming season. We will also be looking to launch other charity initiatives in the coming months.”

SAFC’s Chief Operating Officer, Steve Davison, added: “We are all delighted to welcome Spreadex as our new Principal Partner and look forward to building our relationship with them throughout the next three years. It is set to be an extremely exciting campaign for the Club as we return to the Championship and this partnership will also support communities within the City of Sunderland through a range of innovative initiatives.”

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1 Reddit Post = 1,120 FTDs — No Site, No Backlinks!

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Who says SEO has to be slow, boring, and backlink-hungry?

One of our partners cracked the code:
“Can Reddit posts rank like SEO pages?”

Answer: Hell yeah! Here’s the breakdown

The Playbook:

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No website
No backlinks
Just Reddit + killer keywords

They warmed up a few Reddit accounts and dropped smart, review-style posts in top subs:
→ r/onlinegambling
→ r/CasinoBonuses
→ r/GamblingCanada

Posts like:

  • “Top Aussie pokies that actually pay”
  • “Best no-KYC casinos for Canadians 2025”

No spam. No hard sell. Just real talk + clean links to SlotsGem & HellSpin.

The Twist:

Google loved it. Reddit’s authority (DA 90+) shot those posts to the top 5 for juicy queries:
best crypto casino Australia
new no verification casino Canada
fast payout slots AU

No backlinks. No long hang. Just rankings.

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The Payoff (in 2.5 months):

21,000+ organic visits
3,400+ offer click
1,120 FTDs
Avg CPA: $100
$100K+ partner revenue
Top GEOs: AU, CA

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You don’t need a site to crush SEO.
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The post 1 Reddit Post = 1,120 FTDs — No Site, No Backlinks! appeared first on European Gaming Industry News.

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DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts 

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DeepDive today announced the launch of a revolutionary AI platform for Anti-Money Laundering (AML) compliance teams that conduct Enhanced Due Diligence (EDD) and player investigations.

AML teams at gaming operators face an impossible trade-off, they can either conduct thorough investigations that take days, or fast investigations that may miss critical intelligence. On top of that they have to be able to assess source of funds on customers all over the world.  DeepDive combines multi-language web search and global regulatory compliance data checks to extend the reach of EDD. Compliance teams can now sift through the digital ocean of open-source data including public records, corporate filings, court documents, news archives, social media profiles and PEP, sanctions and watchlist data to build customer intelligence.

Using a unique combination of search tools, natural language processing, entity resolution and generative AI, DeepDive enables EDD research to go further and deeper, accessing more sources, in any language or alphabet.  Instead of analysts spending hours clicking through search results and manually cross-referencing information, DeepDive’s AI processes hundreds of sources simultaneously and presents EDD reports viewable by timeline, alert type or risk category. Analysts can then interrogate the body of knowledge with the built-in chatbot to get to the heart of the matter, helping them make more informed risk decisions.

The team behind DeepDive is staffed by industry veterans that have previously launched, scaled and exited several fraud investigation and KYC platforms.

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 “DeepDive addresses the pain points facing compliance teams such as time-intensive manual research, incomplete data, language barriers, false positives, and the challenge of processing vast amounts of information at scale,” said David Pope, COO at DeepDive.

“We’ve now completed a successful six-month beta with MLROs and outsourced EDD providers. DeepDive has helped them build deeper intelligence on high-risk customers from all over the world, in a fraction of the time.  Not only are we uncovering intelligence that the manual EDD approach misses, but with the time saved, gaming operators can extend EDD across a wider set of customer transactions.”

DeepDive strengthens EDD by creating multiple search permutations across publicly available data and targeted compliance databases in relevant languages and local search engines. After creating the most exhaustive possible dataset for analysis, entity resolution refines the data pool to remove false positives.  Multiple generative AI tools are then used to build a structured intelligence report with full citations to original sources and an audit trail.

The DeepDive report covers personal background, legal issues, financial integrity, compliance history, and key relationships, revealing financial insight, known associates, locations, company linkages, political connections, and criminal activity—all structured for immediate analysis.

The post DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts  appeared first on European Gaming Industry News.

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iRace Media extends partnership with The Hong Kong Jockey Club in Asia

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iRace Media has announced the renewal of its long-standing partnership with The Hong Kong Jockey Club (HKJC) ahead of the new season commencing on 7 September.

The partnership will ensure racing fans can continue to experience uninterrupted access to high-quality Hong Kong racing content across Singapore, Malaysia and the wider Asia region. iRace readers and customers will have access to expert guides, results, tips and trusted analysis from one of the world’s premier racing jurisdictions.

Scott Bailey, Commercial Manager, iRace Media says:

“Hong Kong is a benchmark for racing globally; it’s fast, competitive and deeply followed throughout Asia. iRace has collaborated with the Hong Kong Jockey Club for many years now to deliver a trusted experience for racing enthusiasts, and we are thrilled to build on the accuracy, depth and speed that fans have come to expect.”

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iRace Media’s extended partnership with the HKJC will explore new ways to enhance the racing experience through its digital platforms, offering real-time insights and driving fan engagement across the Asia region.

Get set for the new season by visiting the iRace website and register for free to access trusted editorial and data-driven racing coverage.

The post iRace Media extends partnership with The Hong Kong Jockey Club in Asia appeared first on European Gaming Industry News.

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