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Sportradar Announces New All-in-one Sportsbook Solution ORAKO
Sportradar has announced ORAKO, an all-in-one sportsbook solution for betting operators seeking to introduce a sports betting offering or enhance an existing one. ORAKO is packed with the technology, products and tools operators need to quickly launch and establish an omnichannel sports betting service for customers.
“The sports betting industry is hyper competitive, growing at pace and offering more opportunities than ever to operators. With ORAKO, we can manage up to 100 percent of a sportsbook’s operation and alleviate their need to invest in additional technology and innovation, freeing the operator up to squarely focus on scaling their business and achieving growth,” Jacob Lopez Curciel, Managing Director for Managed Sportsbook Services at Sportradar, said.
Featuring Sportradar’s award-winning betting portfolio, the all-in-one sportsbook solution is designed to meet the broad needs of an operator regardless of their stage in the business life cycle. Optimised for intense data loads and boasting advanced platform capabilities, as well as an industry leading sportsbook engine, ORAKO provides operators with the choice of a service fully managed by Sportradar, or an option that empowers operators to manage their own service using the solution’s advanced tools and technologies.
With the ORAKO solution, operators choose how they build out their sportsbook and tailor their content in line with the interests and preferences of their customer base. In addition, ORAKO delivers unrivalled reliability and is capable of handling large numbers of bets at any one time. This is particularly important around high-profile sporting events when the number of bets placed escalates and operators need the security of a platform that can scale instantaneously without failing, knowing their business will not be impacted financially.
Furthermore, ORAKO includes the marketing services that operators need to improve business performance. Powered by Sportradar’s artificial intelligence and machine learning capabilities, ORAKO deploys deep customer insights to connect operators with a broad customer base, optimise marketing performance and deliver a personalised experience for bettors and fans.
ORAKO is compatible with existing Player Account Management (PAM) systems and is pre-loaded with Sportradar’s third-party PAM partners. Compliant in all major jurisdictions including Africa, Europe, Latin America and North America, ORAKO provides global reach and supports operators’ safe entry into new and emerging markets following ISO 27001, ISO 20,000 and ISO 9001 standards.
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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