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Bent Pixels Asia Partners with Tier One Entertainment
Bent Pixels Asia (BPA), the region’s leading revenue accelerator for premium YouTube esports and gaming creators, announced that it has entered into a partnership with Tier One Entertainment, the Philippines’ leading gaming and esports entertainment talent and entertainment company, to help the latter’s creators accelerate their revenue from YouTube reserved media offerings, as well as grow their capabilities as creators in producing quality content to engage their audiences.
The partnership will also officially mark the expansion of BPA in the Philippines, home to over 43 million active gamers with 74% spending more than an hour on online gaming per day. This will bring its total network of premium gaming and esports YouTube creators to over 400 from the Philippines, Singapore, Indonesia, US and European markets, enabling advertisers to potentially reach over 300 million subscribers. BPA is part of Hepmil Media Group, a leading technology driven media network, which also owns PGAG, the country’s leading comedy content platform.
Through the partnership with BPA, Tier One Entertainment’s creators will be offered to advertisers as part of YouTube Reserved Media deals, which offers brands to secure sought-after ad spaces instead of via auction. Creators can potentially unlock opportunities to uplift their YouTube revenue via access to branded content deals and access to premium tools.
BPA will also offer creator development programmes for Tier One Entertainment’s talents who have YouTube channels to help them grow their reach and subscribers base, by offering workshops, best practices and tools that will help creators strategise, analyse and execute compelling video content. It will also provide creators troubleshooting support for issues faced by Tier One Entertainment’s creators on their respective YouTube channels.
“Tier One Entertainment embodies the same values as Bent Pixels Asia – we enable creators with opportunities to earn higher revenues to help creators achieve their content creation goals. We are excited to work with Tier One in providing creators accelerated revenue programs and content development tools, and bridge them with advertisers who are seeking brand-safe and premium advertising inventory in gaming and esports through our Reserved Media offerings on YouTube,” Erwin Razon, General Manager of Bent Pixels Philippines, said.
“We are excited to be partnering with the Hepmil Media Group and Bent Pixels Asia to give more creators the opportunity to turn their dreams into careers. We’ve been saying for years – since Tier One was founded, one of our main goals is to open doors for aspiring creators, for gamers with big dreams, and we strongly believe that our partnership with Bent Pixels Asia is going to help us fulfill that goal,” Tryke Gutierrez, CEO and Co-Founder of Tier One Entertainment, said.
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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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