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Gfinity Extends Partnership with Formula 1
Gfinity, the esports and gaming solutions provider with an arena in London, has extended its relationship with Formula 1 for a further year.
This will see Gfinity continue to deliver the main elements of the F1 Esports Series presented by Aramco in 2022.
In 2022, Gfinity will deliver the Pro Exhibition from the Formula 1 Lenovo British Grand Prix 2022 and the Pro Championship, the pinnacle of F1 esports.
Gfinity will also provide adjudication services to Codemasters for the 2023 Challenger Series. Full details of the 2022 season format will be announced in due course.
Under the terms of the contract, Gfinity will deliver an account management team responsible for the delivery of the programme, a league operations team responsible for writing rules and governing the drivers participating in the tournament, and provide the use of “Race Control,” Gfinity’s in-race adjudication system.
The Gfinity Arena in London will remain the main venue for live broadcasts and will see the drivers return to LAN racing.
Gfinity has been working with Formula 1 and EA/Codemasters, a UK publisher of racing games, to design, develop and deliver the main elements of the F1 Esports Series since 2017.
John Clarke, CEO of Gfinity, said: “The F1 Esports Series presented by Aramco is one of the most exciting esports tournaments in the world. We are delighted to continue to work with Formula 1 to deliver an expanded 2022 programme.
“Last year’s F1 Esports Series broke viewing records in 2021 with more than 23m views across digital platforms, a 103% year-on-year increase. The foundations are in place to grow the audience even higher. The thrills and spills of virtual racing has captured the imagination. It is bringing even more young people into the world of F1 and Gfinity is proud to play a role in making it happen.”
Brandon Snow from Formula 1 added: “We are delighted to extend our agreement with Gfinity. Since 2017, we have seen the rapid growth of the F1 Esports Series and Gfinity have played a core part in that through their continued support in developing and delivering the series.
“We are excited to build on this foundation to bring further excitement to F1 esports fans across the globe.”
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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