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AstroPay Signs New Sponsorship Deal with Wolverhampton Wanderers FC

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AstroPay has signed a new sponsorship deal with English Premier League team Wolverhampton Wanderers Football Club, also known as Wolves.

The latest agreement with Wolves marks the second year of their partnership and indicates AstroPay’s continued interest to expand into the wider European market. The prestigious deal includes the exclusive designations for AstroPay as the principal partner of Wolves and Wolves Women for the 2022/23 campaign.

The deal will also see AstroPay’s branding and logo featured on the front of the match shirts and will be prominently displayed on the shirts worn by the esports teams. Wolves’ home stadium Molineux will display AstroPay’s logo on four static TV facing pitch side advertising boards positioned along the side of the playing field. 20 pitch-facing advertising boards will also be displaying the business’ branding, positioned in front of the Billy Wright Stand.

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The club will also feature AstroPay’s logo on their print assets including official publications, as well as across the website and social media channels.

AstroPay will also have the opportunity to shoot a few videos and photos with players from the men’s, women’s, and esports teams. The partnership will continue to boost AstroPay’s brand and company profile, further strengthening its foothold in the UK.

Mikael Lijtenstein, CEO of AstroPay, said: “We have built a great relationship with the club over the year and are pleased to be very much part of the Wolves family, one of the most successful clubs in domestic English history with 13 major trophy wins.

“They are a perfect fit for AstroPay and the partnership further solidifies our growth strategy, particularly in terms of increasing our visibility in wider European market. We look forward to continuing to work together, hopefully for many seasons to come.”

Russell Jones, Wolves’ general manager for the marketing and commercial growth, said: “We are delighted to announce this new partnership with AstroPay, who are a multi-award winning company, specialising in providing payment solutions in over 150 countries.

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“As a forward thinking and fast-growing brand, we know AstroPay have enjoyed the exposure and reach that the Premier League brings. This is their first move into principal front of shirt sponsorship, and it gives me immense pride that they have chosen Wolves.

“Their progressive attitude and ambitious growth plans have seen them win significant market share in both Asia and Latin America – two areas where Wolves has developed a strong following but also harbours extensive growth ambitions for 2022/23.

“We have already started working with our colleagues at AstroPay to align our marketing plans. The first step will be unveiling the AstroPay logo on our men’s and women’s first team shirts for season 2022/23. We can also confirm that AstroPay will adorn the full range of replica shirts (adults and juniors), when available in-store and online.”

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Groove to Showcase Innovative iGaming Solutions at iGB L!VE 2025

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Groove Technologies, a leading platform and game aggregator in the iGaming industry, will be exhibiting at iGB L!VE 2025 on July 2 and 3 at London’s ExCeL. The company will present its enterprise-grade platform, featuring a portfolio of 15,000+ games from over 150 top-tier providers, alongside its latest player engagement and analytics tools.
Giusy Campo, Groove’s newly appointed Business Development Director, will lead the company’s presence at the event, focusing on forging strategic partnerships and exploring new market opportunities.

“iGB L!VE represents a pivotal moment for the industry,” said Yahale Meltzer, Co-Founder and COO of Groove Technologies. “We’re bringing our most advanced platform yet with technology designed to simplify operations while delivering exceptional player experiences. This is where the future of iGaming takes shape.”

Groove’s modular platform combines seamless integration capabilities with real-time analytics, providing operators with the tools to enhance player engagement and drive growth. The company’s infrastructure is built for high-performance scalability, ensuring reliability for partners worldwide.

Rachel Tourgeman, Head of Partnerships, added: “With Groove’s technology and entertainment ecosystem, our partners can anticipate player needs and adapt quickly to an evolving market. True progress comes from meaningful partnerships.”
Groove’s presence at the event will showcase how operators can leverage its technology to reduce time-to-market, optimise player acquisition, and maximise revenue. The company will also host exclusive meetings to discuss custom integration solutions for operators targeting emerging and mature iGaming markets.
“Our goal is to help operators stay ahead of industry trends,” concluded new Business Development Director Giusy Campo, “I’m looking forward to connecting with industry leaders in London and exploring how we can collaborate to push boundaries in iGaming.”

The post Groove to Showcase Innovative iGaming Solutions at iGB L!VE 2025 appeared first on European Gaming Industry News.

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MGA Games presents Mina de Oro Bingo: Innovation and Branding Powering the Future of VideoBingo

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MGA Games announces the launch of its new VideoBingo game, Mina de Oro Bingo, available starting June 30 in Spain and in international .com markets. This release brings the essence of the successful Mina de Oro slot saga to the bingo format, combining proven gameplay mechanics with a familiar setting that has been key in user retention.

This new game offers a complete experience with 4 cards, each with 3 lines and 5 columns, a drum with 60 balls from which 30 are drawn, and the possibility of accessing 14 extra balls with a wild card. It includes 16 winning patterns, 3 themed mini-games, a configurable progressive jackpot, and a top prize of up to 30.000€. The game is designed to perfectly match player preferences while also offering flexibility and performance for operators.

The launch of Mina de Oro Bingo is backed by the strong brand recognition that Mina de Oro has achieved as one of the most popular online casino games. This Bingo version capitalizes on that recognition, expanding its reach and attracting both loyal players and new audiences.

With this addition, MGA Games strengthens its leadership in the development of VideoBingo for both national and international markets, consolidating its position as a provider of unique and highly profitable content. Operators will benefit from an exclusive, market-tested product designed to deliver strong results from day one.

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Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge

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On July 2-3, Boomerang Partners will be at iGB L!VE London, and they’re inviting all attendees of this major iGaming event to stop by their booth, F50. It’s a special occasion as Boomerang celebrates the anniversary of their strategic partnership with AC Milan, one of the world’s top football clubs. To mark this milestone, they’ve set up an exciting Penalty Challenge with some fantastic prizes up for grabs.

What is a Penalty Challenge?

The Penalty Challenge is an exciting game where participants predict the outcome of a penalty kick. Simply guess whether a football player will score a goal or miss, and if you’re right, you’ll earn a chance to enter the prize raffle.

How to participate

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Eager to test your luck? Just look for Boomerang Partners’ friendly promo team with tablets, or use the touchscreen at booth F50. Here’s what you need to do:

  • Click on the PLAY button.
  • Fill out the quick registration form with your Name, Email, and Category.
  • Once the football video loads, click on either the Score or Miss button.
  • If your guess is correct, you’ll receive a paper number – that’s your entry for the raffle.

If you don’t get lucky the first time, you can try again – there is no limit to the number of attempts.

Two raffles, two winners

Boomerang Partners will host two raffles during the Penalty Challenge. All holders of unique paper numbers will be eligible:

  • Day 1 (Offline Raffle): July 2, 4:00 PM at booth F50
  • Day 2 (Online Raffle): July 3, 4:00 PM at Boomerang Partners’ Instagram page

The winner for each raffle will be selected using a randomizer. If your number is drawn during the offline raffle but you’re not at Booth F50, a new winner will be chosen. The winner of the online raffle will be notified via email.

Why participate?

Participants in the Penalty Challenge can expect valuable prizes if they manage to win. The offline raffle winner on July 2 will receive two premium tickets to the AC Milan vs. Inter derby match, complete with pre-match service. The winner of the online raffle on July 3 will receive two tickets to an Italian Serie A or Coppa Italia game featuring AC Milan.

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Visit the Boomerang Partners booth, F50, and take part in the Penalty Challenge for a shot at some fantastic prizes!

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets, with 24/7 multilingual support, in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge appeared first on European Gaming Industry News.

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